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MarketingIdeaShop BRAINY Tidbits

The ezine with brainy ideas & resources
for marketers & small businesses


This newsletter brought to you each Tuesday by
Lois Carter Fay & The Marketing Idea Shop
http://www.marketingideashop.com
mailto:lcf@marketingideashop.com


Issue 21 - November 11, 2003
Reading time: 10 minutes

Circulation:  526


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PLEASE FORWARD ~~~ WITHOUT CUTTING ~~~
to anyone who can use a few timely marketing
and creativity tips to improve their business.


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IN THIS ISSUE

1.   The Secret to Marketing Success
2.   Let's Have a Party
3.   Quote of the Week
4.   101 Marketing Tips: Stay Profitable
5.   Resources for Entrepreneurs and Marketers
6.   A Little Marketing Fun
7.   Smell the Coffee


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1.   The Secret to Marketing Success

Think creating a marketing program is a mystery? Something
that you'll never master? Think again! Now there's an
incredibly easy system that you can follow to put your
marketing plan together and get on with the fun stuff - the
implementation. When I said "fun stuff," you probably
thought I was going to say something like golfing or
skiing, didn't you? Well, if you get busy creating a great
marketing program, you'll have more time for the real fun
stuff, like having dinner with your sweetie or hiking in
the mountains.

I've been helping businesses develop and execute their
marketing plans for about 30 years now, and I can tell you
that my new ebook, MARKETING PLAN ESSENTIALS: ONLINE & OFF,
is literally filled with ideas and resources to improve
your bottom line. Although I haven't written down
EVERYTHING I know about marketing (I have to save something
for the next book, don't I?), I have told you lots of my
marketing secrets. Heck! Pretty soon you'll be doing my
job. Then I'll just have to move on to becoming a famous
novelist. (How do you like the title, "It Ain't Just the
Beer?"... but I digress.)

I've worked with small businesses from around the U.S., and
big, international companies from throughout the world, and
the problem is always the same. There just isn't enough
time in the day to research and learn all the latest and
greatest marketing techniques, plus do everything you need
to do every day. I'm sure it's the same for you.

Well, my new ebook, MARKETING PLAN ESSENTIALS: ONLINE &
OFF, can help you get a handle on the latest marketing
techniques, create your own hard-working marketing plan,
and save time because all you have to do is click to learn
more. No more spending hours on the Net sifting through
site after site to find great ideas to promote your
business. No more wondering how to write a good sales
letter. Just go to the link and click.

And there are lots of f~ree downloadable products, too.
Like Yanik Silver's 14-POINT WEB COPY ANALYSIS OF A WINNING
SITE. You can pick that up with just one click in the book,
and, just to be a good sport, here it is, whether you buy
my ebook or not:

http://www.kickstartcart.com/app/javanof.asp?MerchantID=41484&ProductID=1537537



Here are just some of what you'll get in MARKETING PLAN
ESSENTIALS:

--> Over 100 pages, packed with ideas you can use
immediately to start getting more business.

--> Over 100 hyperlinks that can take you directly to a
marketing resource or idea.

--> Beginning and advanced tactics to really make a
difference in your marketing results.

--> Great ways to increase your search engine ranking ...
without costing you a penny.

--> How to work with your peers, competitors and friends to
make big bucks .... let them do the selling for you!

--> 11 ways to make your visitors want to come back to your
website and how to get them to buy from you.

--> 2 free or low-cost web survey products that can help
you find out what your customers want so you can improve
your business and sell more products and services.

--> How to find out what your competitors are doing ... for
free so you can out-strategize them and win more business.

--> 9 cool viral marketing campaigns that you can modify
... so you can get everyone talking about you and your
business.

--> And lots more.


Here's what one person had to say about MARKETING PLAN
ESSENTIALS: "This is incredible. You've really packed it
full of ideas. Your tactics section alone is worth far more
than what you are charging. Thanks. You've saved me lots of
work."

Yes, that's true. If you follow my instructions, you can
write and implement your marketing plan all on your own.
And that will save you a bunch of money. The cost of this
ebook is FAR less than one hour of my consulting time.
Plus, when you buy the book, I'll also send you 3 great
bonuses.


*~*~*~*~*~*~*~*~*~*SPECIAL OFFER~*~*~*~*~*~*~*~*~*~*~*~
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When you buy MARKETING PLAN ESSENTIALS: ONLINE & OFF, I'll
give you 3 f~ree bonuses! You'll get:

-->Case Study: 33 Days to Online Profit by Yanik Silver and
Jim Edwards

Yanik Silver is the leading expert on automating your
website to make you big bucks. And he's not turning 30
until January (you can party with us then...see the next
article)! Jim Edwards writes a syndicated column called
"NetReporter.com." Both are authors of several enormously
successful ebooks. This case study walks you through the
methods for making great money online.

-->7 Psychological Secrets Report by the Internet whiz kid,
Yanik Silver

This 22-page report explains the 7 secrets to achieving
maximum sales. You'll learn why telling stories is so
important, and how telling the truth and being specific can
really make a difference.

-->6 Secrets to Creating a Successful Ezine by yours truly

Doing an electronic newsletter may seem overwhelming, but
it's really not that hard. Learn how to capitalize on your
own ezine in this quick-to-read article.


http://www.kickstartcart.com/app/netcart.asp?MerchantID=41484&offerid=4009&q=2


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"Marketing Essentials" continued...

And the best thing is...you can't lose. If you get the book
and hate it, just let me know. I'll refund your money for a
full 60 days. And no matter what, you keep the bonuses.

MARKETING PLAN ESSENTIALS: ONLINE & OFF will be uploaded
into my shopping cart on Friday. Buy it before noon on
Friday, November 14, and I'll still let you have it for the
pre-publication price of just $37. That's a $10.00 savings!
But if you snooze, you lose. After that time, you'll have
to pay full price to get it. Here's the link to buy it
now:

http://www.kickstartcart.com/app/netcart.asp?MerchantID=41484&offerid=4009&q=2


If the link is broken, copy it and paste it into your
browser window.


To order offline, call 1-800-203-8660 or 1-540-289-3840.


P.S. Don't miss out on this bargain. You'll be kicking
yourself. And I wouldn't want that. I'd rather see you
kicking a soccer ball around a field with your kid because
you aren't spending so much time working.


*~*~*~*~*~*~*~*~*~*SPECIAL OFFER~*~*~*~*~*~*~*~*~*~*~*~
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Don't forget to also order your copy of SUCCESS SECRETS OF
WOMEN ENTREPRENEURS now at its pre-release price and save
$10.

http://www.kickstartcart.com/app/javanof.asp?MerchantID=41484&ProductID=1510419


If the link is broken, copy it and paste it into your
browser window.


To order offline, call 1-800-203-8660 or 1-540-289-3840.


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2.  Let's Have a Party

Okay, I told you about Yanik Silver in the previous
article, and I want to make sure that you really understand
how truly incredible this young man is. He's turning 30 in
January and he has only been working on the Net since 2000.
Since then he has written several ebooks, including his
highly successful INSTANT SALES LETTERS, and has not only
figured out how to systematize sales of informational
products, but taught tons of other folks how to do it,
too.

You have a chance to join us in Orlando on January 16th and
17th, 2004 to celebrate his birthday and learn from Yanik
and several other Internet gurus.

This is no ordinary party - it's your chance to network
with the real "Players" online and dramatically multiply
your new or existing Internet business. Tom Antion, Corey
Rudl, Jim Edwards, Janet Switzer, Marlon Sanders and others
are all scheduled to present.

The best thing is the first two days are f~ree to attend -
well, not totally f~ree. There's a small donation to
Make-A-Wish Foundation, and you do have to pay all your
hotel and travel expenses. But trust me. It will be worth
it.

And there are only 417 spots for this seminar (because
that's the room maximum). Then, I'll be joining Yanik and
his buddies for the third day for even more training. You
can join me, too, but you have to hurry. There are only 50
spots for the third day.

Please try to attend. It's going to be fun. And we're going
to learn a lot. I can hardly wait.

Get the details here:
http://www.surefiremarketing.com/bday/?27102


P.S. Don't delay. You really don't want to miss this.

http://www.surefiremarketing.com/bday/?27102


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3.  Quote of the Week

"Imagination is the highest kite one can fly."

          ~~Lauren Bacall, actress


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4.  101 Marketing Tips by Robert Grede
    Tip #12: Stay Profitable


Remaining Profitable In A Slow Economy

We've all heard lots of advice on what to do to ride out an
economic slowdown.  Here are six things NOT to do:

--> Don't cut prices or go after low-margin business. Then
you just work harder for less money.

--> Don't cut skilled personnel, but don't keep marginal
performers either.

--> Don't reduce your marketing budget. When times are
slow, you need to do more, not less.

--> Don't reduce your training budgets. Learning new ideas
can be the lifeblood of your business.

--> Don't ignore your core customers while hunting new
business (or you won't have them, either).

--> Don't panic. Slow economic times come to an end. There
is a light at the end of the tunnel.


*~*~*~*~*~*~*~*~*~*LEARN MORE~*~*~*~*~*~*~*~*~*~*~*~
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© 2003 by Robert Grede. Robert Grede is the author of NAKED
MARKETING - THE BARE ESSENTIALS (Prentice Hall) and an
acclaimed speaker.  To find out more:
http://www.thegredecompany.com or order his book through
Amazon. Look it up by name under "books":

http://www.amazon.com/exec/obidos/redirect-home/marketingidea-20



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5.  Resources for Entrepreneurs and Marketers

--> Keep track of your competitors with NetNewsTracker:

http://www.netnewstracker.com


--> Want to set up your own blog (web log)? Here's a f~ree
tool from Google:

http://www.blogger.com


--> Learn how to create a money-making electronic
newsletter from the Ezine Queen, Alexandria Brown. Her
ebook, BOOST YOUR BUSINESS WITH YOUR OWN EZINE, is filled
with great ideas about how to build your list, how to
develop a relationship with your subscribers, and how to
make money.

http://www.mcssl.com/app/aftrack.asp?afid=100971


--> Martha Retallick is an expert in post carding. She can
probably tell you everything there is to know about using
post cards to build your business. They can be clever,
unique, easy and inexpensive. Martha offers a free mini
course on post carding  at
http://www.postcardmarketingsecrets.com and she also has an
ebook available: POST CARD MARKETING SECRETS. Order it
here:

http://www.1automationwiz.com/app/aftrack.asp?afid=109016



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6.  A Little Marketing Fun

One of Microsoft's finest technicians was drafted and sent
to boot camp. At the rifle range, he was given some
instruction, a rifle, and bullets. He fired several shots
at the target. The report came from the target area that
all attempts had completely missed the target.

The technician looked at his rifle, and then at the target.
He looked at the rifle again, and then at the target again.
He put his finger over the end of the rifle barrel and
squeezed the trigger with his other hand. The end of his
finger was blown off, whereupon he yelled toward the target
area, "It's leaving here just fine, the trouble must be at
your end!"

Marketing Moral: Sometimes you have to look for the
obvious.


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7.  Smell the Coffee...

I'm off to Hampton Roads tomorrow to meet with clients and
then teach a seminar on developing an Internet Marketing
Plan. So, I'm sending my ezine out early. I won't be back
in my office until Thursday, so don't worry if I don't get
back to you right away. I won't be checking email during
the time I'm gone. I'm one of those folks who doesn't have
a laptop or a PDA. But Christmas is coming. Who knows?
Maybe Santa will bring me a laptop.

I will check my phone messages, so if you need to talk to
me, please leave a message for me at 1-540-289-3840 or
1-800-203-8660. I'll get back to you as soon as I can.

I'm thrilled that I will be able to stay with one of my
friends while in Williamsburg, and I am having dinner with
my three special friends, Betsy Krome, Suzanne Tignor and
Thayer Cory. Life is grand when you have friends.

Be happy and have a profitable week!


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MORE PRODUCTS

I encourage you to visit the Marketing Idea Shop website
for lots more information. Plus, you'll find a lovely
picture of me there! Remember, we are constantly adding new
products to our store.

http://www.marketingideashop.com



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THE FINE PRINT

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We appreciate your business.

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You may reprint any items from "MarketingIdeaShop BRAINY
Tidbits" (except those with a copyright listed from another
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Reprinted from "MarketingIdeaShop BRAINY Tidbits," a F~REE
ezine from Marketing Idea Shop and Lois Carter Fay
featuring brainy ideas and resources for marketers and
small businesses. Subscribe today at
http://www.marketingideashop.com and receive F~REE by
email "67 Ways to Promote Your Business."


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Published by:
Lois Carter Fay, APR
Founder, Marketing Idea Shop
and President, Strategic Business Partners

Lois Carter Fay is a writing and marketing expert with a
bunch of gray hairs (no, not from worrying...it's just what
comes with experience). Strategic Business Partners is a
marketing consulting firm with ideas and strategies to grow
your business. Marketing Idea Shop is an online resource
for marketers and small businesses.

411 Rainier Road, Massanutten, VA  USA 22840
Voice 540.289.3840 or 800.203.8660
lcf@marketingideashop.com
http://www.marketingideashop.com

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