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Brainy Tidbits - Issue 23
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MarketingIdeaShop BRAINY Tidbits
The ezine with brainy ideas & resources
for marketers & small businesses
This newsletter brought to you each Tuesday by
Lois Carter Fay & The Marketing Idea Shop
http://www.marketingideashop.com
mailto:lcf@marketingideashop.com
Issue 23 - November 26, 2003
Reading time: 10 minutes
Circulation: 536
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PLEASE FORWARD ~~~ WITHOUT CUTTING ~~~
to anyone who can use a few timely marketing
and creativity tips to improve their business.
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IN THIS ISSUE
1. Are You Making Enough Money?
2. Quote of the Week
3. 101 Marketing Tips: Cross Merchandise
4. Resources for Entrepreneurs and Marketers
5. A Little Marketing Fun
6. Smell the Coffee
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1. Are you making enough money?
No? Maybe your next investment should be in yourself. Last
weekend I did just that. I attended an intensive 3-day
Internet marketing seminar in Virginia Beach, Va. with Tom
Antion that blew me away.
Tom is one of the few top Internet marketers today. He
ranks right up there with Corey Rudl, Yanik Silver, Marlon
Saunders, and Jim Edwards. By the way, all these guys are
doing a spectacular weekend of training in Florida in
January, too, that I told you about in last week's ezine in
the "resources" section. Anyway, if you don't know who
these guys are, just do a search on the Net for them.
You'll begin to understand. They all make millions of
dollars every year selling downloadable products.
And trust me, you and I can do it, too.
There were only 5 of us at the seminar. Talk about getting
attention from the teacher! And Tom limits these "Great
Internet Marketing Retreats" to just 6 people each time. He
walked us through the entire process of making money
selling digital products, helped us brainstorm products and
bundles of products that we can create, critiqued our sales
copy, and took care of us like we were in a 5-star hotel.
If you've been dabbling in Internet or email marketing, or
would like to improve your existing business because you
aren't making enough money, Tom Antion's retreat is for
you.
One of my friends has been working closely with Tom for
about a year now. Before she started working with him, she
was making about $20,000 a year by selling downloadable
products. Now, I know you think this is great. I did too
when I first heard about it. But now she's making about
$12,000 a MONTH from her products...and much of this
increase is because Tom Antion is her mentor.
I'll bet you'd like to do this too. You're in luck. Tom
wants to teach you, too.
Tom Antion will be holding another retreat January 22-26,
2004 and again February 19-24, 2004. You can read more
about his retreat center and the program here:
http://www.kickstartcart.com/app/aftrack.asp?AFID=97748&u=www.GreatInternetMarketing.com/retreatcenter.htm
And while you're there, sign up to attend his next retreat.
You can't afford to miss this.
*~*~*~*~*~*~*~*~*~*SPECIAL OFFER~*~*~*~*~*~*~*~*~*~*~*~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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--> How to work with your peers, competitors and friends
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--> 11 ways to make your visitors want to come back to your
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--> 2 free or low-cost web survey products that can help
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your business and sell more products and services.
--> How to find out what your competitors are doing ... for
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--> 9 cool viral marketing campaigns that you can modify
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--> And lots more
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Yanik Silver is the leading expert on automating your
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-->7 Psychological Secrets Report by the Internet whiz kid,
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This 22-page report explains the 7 secrets to achieving
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-->6 Secrets to Creating a Successful Ezine by yours truly
Doing an electronic newsletter may seem overwhelming, but
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Here's what Shel Horowitz, author of PRINCIPLED PROFIT:
MARKETING THAT PUTS PEOPLE FIRST and GRASSROOTS MARKETING:
GETTING NOTICED IN A NOISY WORLD, and owner of
http://www.frugalmarketing.com
had to say about MARKETING
PLAN ESSENTIALS: ONLINE & OFF:
"If you want to have a solid business, a solid marketing
plan is a big help. Lois Carter Fay shows you the questions
to ask and answer, whether you're just hanging out your
shingle or operating a well-established business in a
changing market."
What's stopping you? Go on...click:
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If the link is broken, copy it and paste it into your
browser window.
To order offline, call 1-800-203-8660 or 1-540-289-3840.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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2. Quote of the Week
"People don't care how much you know, they want to know how
much you care."
~~Zig Ziglar
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3. 101 Marketing Tips by Robert Grede
Tip #15: Cross Merchandise for More Sales
Grouping similar items together and selling collections of
items are great ways to build sales.
In the grocery store, they put the peanut butter next to
the jelly. In a hardware store the plumbing fixtures should
not be mixed in with the electrical items or paint
supplies. Likewise, in your product catalog, be sure to put
similar items together.
[Editor's Note: You can also do this on your website. Learn
to bundle products together, like Marketing Idea Shop's
ebook, 52 READY-TO-GO SALES MEETINGS, with a sales
teleseminar (coming in January! Watch for details.)]
Accessorize, too. If you sell a particular type of
machinery, put the conveyor belt that brings the raw
materials to the machine right with the machine itself. And
the specialty oils that lubricate the equipment, too.
*~*~*~*~*~*~*~*~*~*LEARN MORE~*~*~*~*~*~*~*~*~*~*~*~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
© 2003 by Robert Grede. Robert Grede is the author of NAKED
MARKETING - THE BARE ESSENTIALS (Prentice Hall) and an
acclaimed speaker. To find out more:
http://www.thegredecompany.com
or order his book through
Amazon. Look it up by name under "books":
http://www.amazon.com/exec/obidos/redirect-home/marketingidea-20
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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4. Resources for Entrepreneurs and Marketers
--> Want to check out how your website ranks compared to
your competitors'? This site aggregates all of the search
engines and compares your website's link popularity with
three sites you choose. It's a great way to find out where
to submit your links and articles.
http://www.marketleap.com/publinkpop/
--> Looking for software? Here's a site that lets you
search for it. Some is free, some is low-cost. It's a great
place to look:
http://www.download.com
--> Do you suspect or know that someone is committing
fraud? Think someone has tried to rip you off? Report it
here:
http://www.fraud.com
--> Need to find demographics and statistics for your
business or marketing plan? Here's a good place to start:
http://www.fedstats.gov/
--> Want to know who was born on a particular day so you
can tie it to your marketing program or just have fun with
it? Check this out:
http://born-on-this-day.com/searchbotd.htm
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5. A Little Marketing Fun
Want to be patriotic and time how long you spend on phone
calls, client projects, letters, etc.? Here's a little
timer for you:
http://www.ahref.com/flash/AnchorTimer.htm
And you can find out how much time you have to get your
holiday shopping done here:
http://www.auburn.edu/~vestmon/xmas_cnt.htm
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6. Smell the Coffee...
We're headed (sing along) "over the mountain and through
the woods to Grandmother's house" tomorrow for
Thanksgiving. Of course, we're not taking a sleigh. We'll
be packed in the van...my husband, kids, dog, me, and a
bunch of tools so Don can help his mom with a few projects
while we are there.
I hope you have a wonderful and safe Thanksgiving.
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MORE PRODUCTS
I encourage you to visit the Marketing Idea Shop website
for lots more information. Plus, you'll find a lovely
picture of me there! Remember, we are constantly adding new
products to our store.
http://www.marketingideashop.com
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THE FINE PRINT
THANK YOU!
We appreciate your business.
You are receiving this because you asked to receive it, you
signed up for it at the Marketing Idea Shop website --
http://www.marketingideashop.com -- or one
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© Marketing Idea Shop. All rights reserved.
This publication is registered with the
Library of Congress in Washington, DC.
ISSN 1545-035X
PERMISSION TO REPRINT
You may reprint any items from "MarketingIdeaShop BRAINY
Tidbits" (except those with a copyright listed from another
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be kind and send us a copy so we can see it in print. Also,
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Reprinted from "MarketingIdeaShop BRAINY Tidbits," a F~REE
ezine from Marketing Idea Shop and Lois Carter Fay
featuring brainy ideas and resources for marketers and
small businesses. Subscribe today at
http://www.marketingideashop.com and receive
F~REE by
email "67 Ways to Promote Your Business."
*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~
Published by:
Lois Carter Fay, APR
Founder, Marketing Idea Shop
and President, Strategic Business Partners
Lois Carter Fay is a writing and marketing expert with a
bunch of gray hairs (no, not from worrying...it's just what
comes with experience). Strategic Business Partners is a
marketing consulting firm with ideas and strategies to grow
your business. Marketing Idea Shop is an online resource
for marketers and small businesses.
411 Rainier Road, Massanutten, VA USA 22840
Voice 540.289.3840 or 800.203.8660
lcf@marketingideashop.com
http://www.marketingideashop.com
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