Passive Income is Better
than Passive Aggression

IN THIS ISSUE
1.  When Being Passive is a Good Thing
2 .  New Website Brings You Top-Line Speakers at a Fraction
of the Cost of Live Seminars
3 . Quote of the Week
4 . Resources for Entrepreneurs and Marketers
5 . A Little Fun
6. Smell the Coffee



This ezine is for anyone who wants to attract more customers, close more sales, earn more revenue, boost their bottom line, and drive their competitors
crazy.

Don't forget to tell all your friends and business associates about this informative newsletter! You don't want to be the only smart one in your group, do you?

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SUCCESS SECRETS EZINE IS HERE

If you want the inside secrets of how women just like you propelled their businesses to levels they never dreamed possible, sign up for my new "Success Secrets of Women Business Owners" ezine, which started a couple weeks ago. Each issue profiles one successful woman business owner and includes her top five (or more) tips for creating a successful business. The next one will be sent to subscribers at the end of this week and will feature Jo DeMars of DeMars & Associates, Ltd.

When you subscribe to"Success Secrets of Women Business Owners Ezine," I'll give you a free special report, "Build Website Traffic by Writing Articles: Top 10 Sites to Publish Your Articles" ($9 Value)! Subscribe here by clicking on this link and sending me an email.

Read the first issue, profiling Rowena Fullinwider of Rowena's, Inc., plus the expanded profile by clicking on this link.

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1. When Being Passive is a Good Thing

In the past, the word PASSIVE has not been a positive word for me. That's because I've always paired it with the word AGGRESSIVE. And passive aggressive people drive me nuts. Perhaps you've done the same thing.

Well today, I want to change our word association. Let's start pairing the word PASSIVE with the word INCOME.

I've taken a new step in that direction by adding Google AdSense ads to my website. Have you visited my site lately? On most of the pages you'll find a box, either at the side or at the bottom of the page (or sometimes at the top), with text ads linking to competitive sites or sites that promote something I have discussed on that page. Simply look Google ads on this page to see what I mean.

The AdSense program is a pay-per-click advertising program that anyone who has a website can participate in. It's basically a shared-revenue program. When someone is interested in one of the text ads on the page and they click on it, the website owner gets a small commission.

I like it because it doesn't matter if my computer is on, or if I'm working at my desk. It didn't cost me anything to add this to my website (except time, of course) and I can be making money from my website traffic 24/7. I don't have to be out selling my services to new or existing customers. I don't have to write any copy. I just added the code to my website, and I can sit back and wait for the checks to roll in.

If you have a website, you can do this, too. Just go to http://www.google.com and click on "Advertising Programs" beneath the search tool. Then choose "Google AdSense" on the right side. The rest is self-explanatory.

Another way to generate passive income is to join affiliate programs—particularly two-tier programs—and encourage others to: (1) buy the product or service through your link that you are promoting or (2) sign up to be an affiliate themselves.

For example, if the top-tier commission was 25% and the second-tier commission was 10%, you would make 25% on every sale you made directly. But if your customers sign up to be affiliates through your link and then sell the product to their list, you will get 10% every time someone buys from THEM, too. (So they do the sales and you get a commission. Very clever.)

This works great in the new "brandable" ebooks that people are offering these days, too. Just add your links and distribute the ebook free to your list. Then, if anyone clicks and buys, you get a commission.

And if you sign up for programs that are membership or residual sales programs, you'll get that commission every month. Get enough of those and you can really be bringing in lots of bucks without additional time or effort.

Of course, I only promote programs that I believe in, and that's how you should work too. That way, what you say will soon become gospel to your customers and subscribers.

Here are a couple of residual programs that I belong to and use for my business. If you have a need for these services, I encourage you to buy and use the products.

==>Tom Antion's KickStart Shopping Cart

The KickStart Shopping Cart is easy to use, has lots of added services like autoresponders, list management, ad bundling, and more. Download a f*ree copy of Tom Antion's "How to Pick a Shopping Cart System that Makes You Money," which explains all the product features (when you get there, click on "Internet Marketing" and look for the link to the product).

==>Armand Morin's AudioGenerator (website audio)

This allows you to send email audio postcards and add sound to your website. It's very easy. You just pick up the phone, record your message, and add the code to your website. If I can do it, anyone can. It's a great way to bring your personality to your website. And you'll have unlimited use for just a dollar a day.


And read on for another idea. I'm introducing an exciting new website that I know you're going to LOVE...

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2. New Website Brings You Top-Line Speakers at a Fraction of the Cost of Live Seminars

Are you like me? If you are, lately you've been getting an increasing number of emails trying to entice you to sign up for expensive, offline seminars.

They always sound so great, don't they? And sometimes I would give my right arm to meet even half of the speakers, but the price tag and time commitment are usually way out of my budget. I mean, who can afford $2,500 or $5,000 for a three- or four-day seminar being held in L.A. or Australia if you run your own business in Virginia as I do? And there's a new one every week.

I usually end up deleting the emails and feeling frustrated that I can’t attend, knowing that others somehow can afford both the time and the money.

After months of receiving emails like this that I couldn’t take advantage of, I finally received one that was EXACTLY what I needed. It came from a company called Seminar Aces, and they delivered precisely what I was looking for.

Seminar Aces brings you instant access to online training seminars on marketing, search engine optimization (SEO), lead generation, copywriting, sales, and entrepreneurship.

Now there's no need to travel or pay thousands of dollars to listen to speakers you want to hear. (Of course, you may still want to do this occasionally!) Seminar Aces is only $27 a month, and even less if you sign up for a 3-month, 6-month, or 1-year membership.

With the cost of an offline seminar running about $2,500 or more per person, you could be a Seminar Aces member with access to new speakers each and every month, for over 9 YEARS and it would still be less than attending even one offline event!

Plus, the information is always available with member access 24 hours a day/7 days a week. There's no need to schedule when you want to listen to the speakers because you can listen to them whenever you wish, as many times as you want!

The speakers Seminar Aces has interviewed and recorded include none-other-than: Tom Antion, Russell Brunson, Mike Filsaime, Lynn Terry and more. Plus, 2 NEW SPEAKERS are added each and every month, so the content is always fresh and cutting edge.

Let me tell you, I was completely sold on Seminar Aces even before I learned they have an affiliate program where I can earn commissions by telling others about their cool, new service. That's just icing on the cake! And, as I mentioned in the article above, this is a two-tier affiliate, residual commission program, so you earn money every month from the people who subscribe through you and from the people who subscribe through your customers. What a deal!

The best advice that I can give you is to get in on this today. I'm amazed that the cost is so low, and I wondered if the owners would raise it later. Don’t worry though. They have personally promised that once you join, you lock in your rate for the lifetime of your membership.

Join up, log in, and start listening to the hours and hours of amazing content these speakers have recorded. Trust me. You're really going to be impressed with this service.

Here's the link where you can read more about it or join.

Go on, check it out!

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AND NOW, A MESSAGE FROM OUR SPONSORS...


What's your definition of success?
Email your comments to me.


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3. Quote of the Week

"(For an entrepreneur) outsourcing is a big leap to make. But if you can get past the control-freak part, hire a temporary worker. I've got two words for you: 'minimum wage'. You only have so many hours in a day. If you want to make more money, you have to outsource."

Lynn Terry
Self-Starters Weekly Tips

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4. Resources for Entrepreneurs and Marketers

• Thanks to Kim Komando for this:
  
  If you need to market to teenagers (or communicate with one at home), you need to know the lingo. Here's the teen lingo dictionary:
  
  Click Here: http://www.thesource4ym.com/teenlingo/index.asp
  
  

• Oct. 7, 3:30-5:00 p.m., reception and networking event, "Networking: It’s a Process, Not an Event," presented by Dan Williams who is creating a metro-area-wide Networking Community—a network of networks—for those of us who are self-employed or small business owners. It will be held at National Women’s Business Center offices at 1001 Connecticut Avenue, N.W., Suite 919, Washington, D.C. The event is free to members and $10 for non-members. To register, call the National Women’s Business Center at 202-785-4922 or sign up at http://www.wbiznet.biz.
  

• Oct. 28, 11:30 am - 1:30 pm, eWomenNetwork Accelerated Networking Luncheon, Maggiano's at Tyson's Corners, Va., "Avoiding Business Golf Blunders," $45 nonmembers/$35 members. Register online at http://www.ewomennetwork.com/event/registration/event.phtml?eid=1272 or by phone by calling 703-779-0785.
  
  

• 2004 Venture Funding for Women Entrepreneurs Available
  
  Need to grow? Not enough capital? No angels in your family? Find them with this 400-page downloadable ebook, where you'll have ALL THE CONTACT INFORMATION for 200 venture capital firms and investors who recently invested in companies that are women-owned or women-led. You'll also have access to all contact information for the 671 women-led companies that received funding. This is a wonderful tool for you. Click Here to: Read more about it or buy it here and begin your financial investment ride.
  
  
  

• Do you like these resources? There are plenty more like these in my ebook, BUSINESS SUCCESS SECRETS: HARD-WORKING TACTICS & RESOURCES. 37 pages, packed with ideas you can use immediately... to get more business, generate more traffic to your website and improve your bottom line. Over 135 hyperlinks that can take you directly to marketing resources or ideas you can use right now...so you can save time and money. Beginning and advanced tactics to really make a difference in your marketing results...and you can make more sales with much less effort. Learn to save money on your advertising. Get a list of websites that would LOVE to post your articles. Click here to: read more about it or buy it here.

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5. A Little Fun

Thanks to Candace Womack Dettloff for this one.

If you're not familiar with the work of Steven Wright, he's the famous scientist who once said,"I woke up one morning and all of my stuff had been stolen..and replaced by exact duplicates." His mind sees things differently than we do, to our amazement and amusement. Here are some more of his gems
(maybe he should have been in advertising):

1- I'd kill for a Nobel Peace Prize.

2- Borrow money from pessimists -- they don't expect it back.

3- Half the people you know are below average.

4- 99% of lawyers give the rest a bad name.

5- 42.7% of all statistics are made up on the spot.

6- A conscience is what hurts when all your other parts feel so good.

7- A clear conscience is usually the sign of a bad memory.

8- If you want the rainbow, you gotta put up with the rain.

9- All those who believe in psycho-kinesis, raise my hand.

10- The early bird may get the worm, but the second mouse gets the cheese.


And a little fun sent in by Dick Cook at http://www.norfolkwholesalefloral.com :

http://www.nobodyhere.com/toren.hier

Help keep the smiles coming ... please send me your marketing, PR or sales jokes. I'll be happy to give you credit and list your website! Email me.


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6 . Smell the Coffee...

Thanks for your prayers and kind words. We still have no news about my sister Judy's health.

Things are going well here. Roni passed her driver's test. Now all she has to do is wait until January 19 to get it. Well, she does have to go to court to actually receive it (that's the rule in Virginia--a solemn discussion with a judge before it's issued).

In the meantime, we will continue to practice, practice, practice... especially night driving, driving in bad weather, and driving the van (which is HUGE and will have to be her primary vehicle, much to her chagrin...Oh, well. She could always walk.)

I think I told you we got a bunny for Roni for her birthday. She had been bugging us for one for several years and we finally relented. Yesterday, I had to take Roni to the doctor because she has some sort of eye and respiratory infection. The doctor and I concluded that she's probably allergic to the hay she is using for the bunny's bedding. (Better that than the bunny!)

Nessa is getting much better at playing the clarinet. I guess that happens when you practice once in awhile. ;-) Her instructor was quite surprised by her amazing improvement.

This weekend will be a fall planting weekend. I have lots of bulbs and a couple of shrubs to plant. I sure hope it's a beautiful fall weekend.

WE'RE LOOKING FOR PARTNERS
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Remember, if you have friends who you think will benefit from my messages and articles, please tell them to visit my website and subscribe to this newsletter.

To your success,
Lois

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Published by:
Lois Carter Fay, APR
Marketing Guru, Marketing Idea Shop, LLC
411 Rainier Road, Massanutten, VA USA 22840
Voice 540.289.3840 or 800.203.8660

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