Be Principled: Sign the Principled Profit Pledge
With Kenneth Lay's trial set to begin next month, Shel Horowitz, author of Principled Profits: Marketing That Puts People First, has started a campaign to get 25,000 people to endorse the idea that ethical business is actually more effective and more profitable -- and to commit to spreading this message to at least 100 other people. He hopes to reach a critical mass that will make the next Enron impossible, because employees won't cooperate with the crooked directives.
Read more about it here.
Sign the pledge on the Principled Profits website here.
I know there are more good people than bad. So how about signing the pledge?
Lois
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