Internet Marketing 101
Today's question comes from Jackie Ford, who says: "I am about to retire and want to start an Internet business, but I cannot seem to decide exactly what route to take. Please help."Many of you Brainy Marketers who visit here have learned a thing or two about Internet marketing, and I know they'll be able to help Jackie, too. Post your ideas and comments here.
And Lois says...
About half the people who sign up for my Brainy Tidbits newsletter ask for help with Internet marketing issues, and the rest of my subscribers would like help getting clients (or generating sales from existing clients), creating a passive income stream or learning how to market their businesses without investing much money. So you're asking the million-dollar question, Jackie.
Everyone wants to make money like the big guys--Yanik Silver, Tom Antion, Jim Edwards and others. Some people make money right out of the gate, but many don't. What should you do?
First, research, research, research until you find a product in a market that isn't saturated, yet has a target market that's big enough for you to create a business.
The first key to making big bucks is having something to offer that is different than what others are selling. And the second key is to sell something that people want to buy.
If you're planning to sell marketing services, you'll probably have a tough time because there are tons of great marketing gurus. But if you discover that retiring boomers have fallen in love with iguanas because they are the coolest pet today...and you're selling iguanas, cute little outfits for them and all the supplies anyone could want for their pet iguana, then you just might be onto something. Not only can you sell the pet, supplies and products, but you can also start creating information products about how to take care of your pet iguana, how to provide for it after you die, where to buy the best ones and lots of other great information.
There are a ton of ebooks and seminars available for how to make money on the Net, but my favorite is Tom Antion's system that he presents in his ebook, Click: The Ultimate Guide to Electronic Marketing for Speakers. And if you want to learn his system in an intense, fast-moving manner, then I recommend his Butt Camp CD (so named because you sit on your butt and learn everything you need to learn to start making money on the Net).
