How Many Info Products Can You Create From Your Signature Product?

Want to be in the "hot seat" for special attention by one of America's top marketers, Janet Switzer? You can! Well, at least one person who attends the upcoming teleseminar, "Build Your Million-Dollar Information Empire" can. See #2 below for details.

For more information:

1. Please Take this Survey
2. What's Really Keeping You from Creating a High-Paying Information Empire?
3. DJ Service Needs to Fill the Pipeline
4. Help This Brainy Marketer
5. Quote of the Week
6. FREE Lifetime Success Forum Membership
7. Six Steps to Sales Success
8. Resources for Marketers & Entrepreneurs
9. A Little Fun
10. Smell the Coffee

PLEASE SEND THIS TO OTHERS!
Please forward this to anyone who wants to attract more customers, close more sales, get more website traffic, and find resources to help them compete more successfully in today's market.

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1. Please Take this Survey

Last Friday I sent out a special issue of Brainy Tidbits. Many people responded with suggestions and comments. A few people took the survey that I posted at Survey Monkey. One person let me know that I wrote a couple of questions in a confusing manner, so I've revised the survey slightly to make it easier to answer the questions. If you haven't already taken this 5-minute survey, will you please do it?

I need some feedback so I can keep giving you information and products that help you do better in your business. Thanks. Take the survey.

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2. What's Really Stopping You from Creating a High-Paying Information Empire?

For nearly 12 years, top authors, well-known speakers, information industry moguls and venture-capital professionals have all written the praises of "publishing phenomenon" Janet Switzer. You may know her as the secret marketing weapon behind some of the biggest names in publishing. For her few select clients, she's generated as much as $105,000 in five weeks, $31,000 in a matter of hours—and for her last lucky client—$1,018,729 in just 294 days!

She has the uncanny knack of taking a book, an idea, a training concept or a successful business model and literally creating an information and publishing empire around it. She's done it for some of the best--Jay Abraham, Jack Canfield, Mark Victor Hansen (Chicken Soup for the Soul), Laurie Beth Jones (Jesus CEO: Using Ancient Wisdom
for Visionary Leadership) and many others--often creating tens (if not hundreds) of thousands of dollars in record- time, out of thin air...but more often launching formidable
and enviable new industry giants in the process.

What do these information empires look like? Get Janet's List of 52 Profit Centers FREE.

Janet has created an entire publishing empire in one year, creates lucrative seminar programs in one weekend, and negotiates major joint-venture deals in less than an hour.
She's an absolute genius when it comes to turning a person's business expertise or training idea into an information empire that generates an ongoing stream of predictable
profits. She's helped doctors, lawyers, speakers, CPAs, business owners, service providers, Neurolinguistic Programming (NLP) practitioners, parents, mothers, teachers,
salespeople, network marketers and fledgling authors--plus countless other types of experts and business owners.

Her fees are astronomical—15% to 50% of gross proceeds—for those experts lucky enough to become clients.

In fact, Janet has become so good at what she does, she can virtually guarantee publishing success for nearly any kind of author, professional practitioner or entrepreneur in the country, regardless of subject matter. However, her most precious asset is her time—and she guards that time judiciously.

The truth is, Janet turns down virtually every potential client who contacts her (and let me tell you, these authors, business owners and experts aggressively pursue her all day
long). It's understandable when you look at her personal track record and reputation. Janet's clients and their accomplishments have been seen in The Wall Street Journal,
The New York Times, USA Today, Success Magazine, Entrepreneur, Publishers Weekly, Sharing Ideas, People Magazine and "The Oprah Winfrey Show," to name just a few.

But by far, her favorite projects are information "sleepers"—books, training concepts, successful business models and information-based businesses that have such an
ideal combination of marketable information, loyal customers, easy joint-venture opportunities and other gem-like qualities, that Janet could make tons of money for the
information entrepreneur and herself simply by applying her powerful marketing strategies!

These are the kinds of businesses for which a simple marketing campaign, an easy endorsed mailing, a single magazine ad or a well-written email blast could generate
tens of thousands of dollars in revenue almost overnight.

Yet the owner of the business doesn't even know it!

Oftentimes, they're failing to "monetize" the biggest asset they own—their expertise, their customer list, their market posture, industry contacts, you name it. And these businesses are everywhere, too, if you only know how to look. (You may even own one of these yourself.)

Of course, Janet doesn't have to look very far. A surprising number of these businesses simply call her on the phone. But since she rarely has the time to accept individual clients,
she will never have the opportunity to exploit the vast number of "sleepers" begging to benefit from her extraordinary proprietary systems.

Very soon, Janet will run out of time. It's no secret that in January 2005, Janet Switzer, Jack Canfield and HarperCollins Publishers released The Success Principles
in bookstores worldwide. HarperCollins paid a fortune for this book, and not only are they putting the full force of their own global publishing resources behind The Success
Principles, they’re counting on Janet to market and promote it into the industry's next publishing phenomenon.

But before Janet walks away from her consulting and deal-making work—potentially forever...

You can hear her live for as little as $29.95 and you can even be in the "Hot Seat" evaluating your own information sleepers (if you send in the best pitch).

Join us for "Build Your Million-Dollar Information Empire" teleseminar when I interview Janet Switzer on Wednesday, April 27, 2-3 PM Eastern. Janet will work with one lucky person as our "Hot Seat" guest, then she'll share tips to help you create your empire, and we'll take a few questions from the audience, all in an hour. And even if you can't attend, you should sign up because you'll get the MP3 recording automatically, whether you attend or not, so you can be on your way to making your first million (or second or third).

To be our "hot seat guest," you'll need to sign up for the April 27 teleseminar AND send me an email pitch about why you should be chosen. What's your signature product? How do you think Janet can help you? What do you want to do? What are your challenges?

If you want to be the hot seat guest, send me an email pitch.

Join us for
"Build Your Million-Dollar Information Empire" teleseminar
with Janet Switzer and Lois Carter Fay
Wednesday, April 27
2-3 PM Eastern

Read more about the "Build Your Million-Dollar Information Empire" teleseminar and sign up here FAST.

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3. DJ Service Needs to Fill the Pipeline

Last week, Gary, a Brainy subscriber with a DJ service, wrote, "I have found that I have to market differently now than I did 5-10 years ago. My contacts are wedding coordinators and they are constantly changing. Nobody stays around more than 6 months. Just as a relationship forms and trust is established, they are gone and I have to start all over again. Do you have any creative marketing ideas that can help me keep my business steady?"

Keeping the pipeline filled when the players continue to change is a huge problem for small businesses. Of course, the logical first step is to "go deeper in the organization." By that I mean, get to know everyone within the wedding planning company, not just the wedding coordinator.

This will be tough, of course, if these wedding coordinators are either independent contractors or the only person in the company. But if there are other people within the company, then you can begin by asking the wedding coordinator to introduce you to other members of her team.

You can also develop a direct-mail campaign that you send periodically—perhaps three or four times per year—to everyone at the wedding planning company. Consider making it a postcard with a punch-out (or cut-out) Rolodex card, inviting the recipient to put it in their Rolodex. I suspect many of these folks still rely on the tried-and-true Rolodex instead of a computer database. It can be the exact same three- mailing series, mailed three to four times per year. Repetition is good. You want them to see the same thing repeatedly so they remember who you are and what you do. I could see it with your picture on it, spinning "records" and working at what you do, along with the Rolodex card. Make sure the picture ends up on the reverse side of the Rolodex card so it will remain there when they cut it out and therefore you will be remembered.

Next, expand your network for referrals. You should be able to get referrals from anyone who works with brides or people setting up parties. So branch out and get to know bakery owners who make wedding cakes, travel agents who set up honeymoons, bridal stores, churches, caterers, hotels, bed and breakfasts and other facilities that are good venues for parties like this. Everyone should be willing to work with you because you are in a position to also refer business to them. Remember, the first rule of networking is to give first. Give referrals to others and they will be more likely to give them to you.

Also, get written testimonials from each of your clients. You can even prepare a form for the bride and groom or party planner to fill in asking them their name, address, phone,
and three things that really impressed them about you. Try to get them to be specific, and make sure you have permission to print their testimonials on your promotional materials, including your website. These tesimonials can be used in a variety of ways—even as part of your direct-mail campaign.

Always ask your current clients for referrals. Young people getting married generally have lots of friends who are also going to get married soon. Get your current clients to tell their friends how wonderful you are, and pretty soon you won't need the wedding coordinators.

And if this doesn't give you enough ideas, you can get tons of great publicity ideas from the teleseminar I did recently with Joan Stewart, The Publicity Hound. We recorded it and
it's available in CD, MP3 and a printed transcript. Read more about "How to Use the Media to Market Your Expertise" and order yours now.

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4. Help This Brainy Marketer

Lesley M. Mize, a Brainy subscriber who runs a custom drapery workroom recently asked, "I work alone in my home, and have been in this business for five years. However,
about two-and-a-half years ago I moved to a new area so I had to start all over again. I need to do things to build up my clientele. Last year was my best year in gross sales, but
this year is starting slow. Can you give me ideas to help me build my business?"

I have several ideas, but I'm sure my readers will offer some interesting solutions. How about it, Brainy readers? Send in your suggestions, and I'll print the responses next
week.

 

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5. Quote of the Week

"Success is all about sustaining the focus of your attention on your goal. Winners focus, losers spray."

~ Anonymous

What's your definition of success? Email your comments to me.

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6. FREE Lifetime Success Forum Membership

There's still room! Be one of the first 100 people to sign up for our Success Secrets Forum and win a FREE LIFETIME MEMBERSHIP. With your membership, you'll get:

• 9 terrific bonuses valued at $491.00
• Attendance at all our teleseminars at half off. ($449.00 value)
• The ability to network with successful women entrepreneurs. (priceless!)
• The ability to post classified ads FREE. (priceless!)
• Free access to my large library of audio seminars (priceless!)

Read more about it and subscribe now.

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7. Six Steps to Sales Success

Are you searching for a way to increase sales? Stuck on a sales plateau with no upward foothold in sight? Do you long for more support to help you achieve your goals? Would you like to be part of a community of like-minded business owners, entrepreneurs and sales professionals?

Join Wendy Weiss, "The Queen of Cold Calling & Selling Success," for a six-month, six-step program for entrepreneurs, business owners and sales professionals who want to jump start their sales and/or generate more revenue. For information visit The Queen of Cold Calling.

Gain confidence, reach more prospects, close more sales and make more money.

And if that's not enough, pick up a copy of Lois' ebook:52 Ready-to-Go Sales Meetings! Read more about it here.

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8. Resources for Marketers & Entrepreneurs

I've been in my car a lot lately. Normally, this feels like wasted time to me, but since I now have an MP3 player and a car converter, I've been able to listen to several teleseminars I had saved on my computer. It's sometimes hard to listen to teleseminars at my desk. I like to focus on them, and if I'm at my desk, I tend to try to do other things at the same time—answer email, write a sales letter, upload new products, and so on. Invariably, I either miss lots of the content from the teleseminar, or I mess up the project I'm working on. My mind doesn't seem to be able to do two things at the same time right. (But I can walk and chew gum. ;-)

Anyway, yesterday I listened to a lengthy seminar of Jim Edwards being interviewed by Yanik Silver about creating mini sites as a way to quickly generate massive amounts of
income. Jim talked about how he took down a website that had 300 pages of content and replaced it with one that had five pages. And his income immediately jumped phenomenally. Then he went on to talk about the five different kinds of mini sites and their purposes. If you're interested in learning about this, pick up a free copy of the ebook that Jim Edwards did with Jeannette Cates (which also includes a link to an MP3 recording of a similar teleseminar) here.

 

Want to start making money online? Read this free ebook that Jim Edwards and Yanik Silver wrote together, "Case Study for 33 Days to Online Profits" (and you'll also be
given a link to buy the full ebook/tutorial to create your own online profits).

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9. A Little Fun

From AhaJokes.com:

• A boss with no humor is like a job that is no fun.
• A clean tie attracts the soup of the day.
• A closed mouth gathers no foot.
  

Be sure to visit our past jokes and trivia. Take a look. You'll have fun!

 

Help keep the smiles coming...please send me your marketing, PR or sales jokes. I'll be happy to give you credit and list your website! Email me.

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10. Smell the Coffee...

If you've been reading my ezine awhile, you know that I think my children are pretty extraordinary. The younger two are still developing their uniqueness, but the older two have grown into brilliant, caring young women.

For example, Erin, second oldest (and my only biological child), just had her first article accepted. She's a lawyer in Milwaukee and she recently passed the patent bar. So now,
she's following her mom's advice and publishing articles to develop her expertise in the eyes of potential clients and to attract new clients.

Erin will have an article she co-authored with another attorney in her firm published in two
parts in the April and May issues of "Claims Magazine." :-)

Thanks for all your suggestions and feedback following last week's "Friday Musings." Healthwise, things are going fine. My anticipation was far worse than what actually happened when I went off HRT cold turkey. I was greatly surprised! And, this week, I'll have better sleep because Don's out of town on business until Thursday night. (Ahhh, the blessings of having a traveling salesman as a husband!)

Peace & Light,
Lois

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