Customize and Get More Clients

Hello Brainy Marketer,

Here are a couple of new marketing ideas for you, along with several resources, a marketing joke and a quote.

As always, subscription information is at the end of the newsletter.

~Lois


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In this Issue

1.  Got a Great Idea?
2.  Using a Direct-Mail Approach to Building Your Business
3.  Resources for Entrepreneurs and Marketers
4.  Quote of the Week
5.  Join Our Forum: FREE
6. A Little Fun
7. Smell the Coffee

PLEASE TELL OTHERS!
Please forward this to anyone who wants to attract more customers, close more sales, get more website traffic, and find resources to help them compete more successfully in today's market.

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1. Got a Great Idea?

I'll bet you have a terrific idea for a new book, product, or business idea, don't you? Have you been sitting on it for awhile? What's stopping you from moving forward?

My excuse is always time. There's never enough time to do everything I want and need to do.

But that's just a big, fat excuse, isn't it?

If I made the project a priority, it would get done. Would yours? What do you need to do to get your project completed?

I need to set aside at least one hour per day to work on new products. It would be best if I could do this first thing in the morning because that's when my mind works the best and
when I'm generally able to focus and accomplish what I set out to do. It's my most efficient time of day if I use it properly. When's yours?

I'm someone who is easily distracted. I start a project, have to move on to something else because of deadlines, and then never seem to get back to project one to finish it. Of
course, this only relates to things that I want to write or create. Client projects always have deadlines, so I can easily finish them on time.

I've found a couple of ways to get past this challenge. Maybe these ideas will work for you, too.

Do the Mind Dump

What's a 'mind dump'? It's a gigantic 'to do' list. Just sit down and write down everything you have to do, everything you want to do and everything you might like to do in the
future. Don't forget to include all the little things you do to keep your personal life and household running smoothly, too.

The theory is that once you get it down on paper, you can forget it and get back to working on the task at hand.

If you want to take it one step farther, then start putting the items on your calendar or in your PDA. Remember that you should only put about five things to do on each day, so
schedule your activities out to 30 or 60 or even 120 days if you must. That will help you get rid of the guilt of always having to reschedule things.

Set a Timer

Decide in advance how long you will work on a project. Set aside one or two hours for each project and then when the time is up, move on to another job. You'll be surprised how
much you can accomplish in such a short time. Pretty soon, your project will be done!

Set a Deadline and Tell Someone

It's hard to set a deadline for yourself, isn't it? But if you tell someone you'll have it done by such-and-such a time, you'll feel more compelled to finish it. It's called accountability. That's why Weight Watcher's works so well for everyone. Accountability.

Reward Yourself
At the end of each day, write down your accomplishments. It will feel so good! Plus, it will help stimulate you to accomplish even more.

Getting more done is often about being organized and developing a system that works. In Paulette Ensign's '110 Ideas for Organizing Your Business Life,' you'll find lots of great tips to help you. In fact tips #56-#66 are all about organizing your time better.

Read more about organizing your business life here.

Then click on 'product list' and look for '110 Ideas for Organizing Your Business Life.' It's just $5. You'll be glad you clicked!

See this related information:

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2. Using a Direct-Mail Approach to Building Your Business

The other day I was listening to an Obvious Expert teleseminar in which Elsom
Eldridge, Jr. was interviewing David Frey, a well-known marketing expert and the author of “The Small Business Marketing Bible.”

David has created amazingly successful direct-mail programs for his clients. And in the teleseminar, he explained his three-step process using today's technology.

I found it fascinating. He chooses a niche, purchases or develops a mailing list of his top 500 prospects for the niche, creates an audio information product and then develops his direct-mail promotion. All of that is pretty normal.

The 2-CD audio set is an edumercial—meaning it is designed to both educate the prospect and also be a sales tool (commercial). So it's informative and useful for the recipient, and they are consequently thrilled to listen to it. He makes sure they want to listen to it by giving the set a compelling title—something like: “Eleven Little Known Facts and Secrets to Successfully Creating a Five-Star Restaurant” or “7 Fatal Mistakes Every
Entrepreneur Makes and How to Avoid Them” or “9 Critical Things Every Health Spa Owner Should Know.”

The direct-mail promo is a three-part program, each mailed two  weeks apart. First, he sends a sales letter offering the 2-CD audio information product for a fee—say $19.97. A certain percentage of the list responds.

Then he mails to those that didn't respond again, this time offering the information product for FREE.

Finally, he mails the CD set to the remainder who didn't respond (even though they didn't request it).

Now he has a good, targeted list of people who are likely to be responsive to his mailings and he can sell them consulting services, more information products, whatever. All except the last few actually REQUESTED that he market to them so they're going to be happy to hear from him in the future.

The kicker is that in each of these three mailings, he includes a personalized intro on the CD. That's right. The list is comprised of maybe 500 people and he personalizes each CD!

How does he do that?

With today's technology, it's not really that hard. You can do it from your computer. He records one basic message for the CD. Then he records a one- to two-minute intro for each person on the list, using the person's name. He does all the recording before he mails anything out, and says it takes about two days to personalize 500 CDs.

Wouldn't that blow you away if you received a direct-mail package like that? It would me.
Learn more of David's terrific ideas from his ebook, The Small Business Marketing Bible

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3. Resources for Entrepreneurs & Marketers

• eWomenNetwork Luncheons

Register by phone by calling 703-779-0785:

June 7, 11:30-1:30, City Club, Washington, D.C.: Celia Connolly, national staff writer at the Washington Post, will speak on healthcare issues.  Cost to attend: $35 members/$45 guests.

For the full calendar, visit eWomenNetwork.

• Want Better Search Engine Rankings?
  
  Then get more traffic coming to your site! You can learn how with John Reese's all-new 'Traffic Secrets' course. Visit Traffic Secrets and read how LOTS of people jumped to number one after following John's advice.
  
• Thinking of Adding a Shopping Cart to Your Site?
  
  Don't do ANYTHING until you read this informative ebook by Tom Antion.
  
• Networking Secrets Revealed Now Available

Bonnie Lowe has just released a new ebook, "Networking Secrets Revealed," in which she asked networking experts to"tell all" so that YOU can learn how to improve your business with networking. And guess what? I'm one of the experts she tapped for quotes. Check it out.

• National Business Women's Conference, June 7, Washington, D.C.

This conference is the place to be for women who are—or want to be—contracting with the federal government, major corporations, or with Maryland, Virginia, and D.C. From insightful educational sessions to one-on-one meetings, this conference offers a host of opportunities to meet people and learn from top speakers, all in one place.

• Make More Money

Joel Comm makes $500 a day with AdSense (the Google ads that appear on websites) and he wants you to do it, too. His ebook, "What Google Never Told You About Making Money with AdSense!" is a very hands-on ebook that can take you from making a few pennies to hundreds every day. On sale now for just $79 (regularly $99).

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4. Quote of the Week

“Being powerful is like being a lady. If you have to tell people you are, you aren't.”

~ Margaret Thatcher, UK's first woman Prime Minister

What's your definition of success? Email your comments to me.

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5. Join Our Forum: FREE

Want to find out how other successful women have created and built their companies? Chat with them in our Success Secrets of Women Entrepreneurs forum. Ask a question, find a resource, or help someone else analyze their business idea.

• You'll meet new friends.
• It's fun!
• It's interesting and you'll learn new things.
• You can ask a question and get lots of great advice to help you solve your business or personal problem.
• Some forums (like Success Secrets Forum!) give you FREE stuff when you join. Read on...
  

Join now while it's still FREE! Be one of the first 100 people to sign up for our Success Secrets Forum and win a F*REE LIFETIME MEMBERSHIP. With your membership, you'll get:

• 9 terrific bonuses valued at $491.00
• Attendance at all our teleseminars at half off. ($449.00 value)
• The ability to network with successful women entrepreneurs. (priceless!)
• The ability to post classified ads F*REE. (priceless!)
• Free access to my large library of audio seminars (priceless!)

Read more about it and subscribe to Success Secrets Forum now.

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6. A Little Fun

From http://www.geekynetgirl.com

The Pope and Marketing

A KFC marketing consultant gained an audience with the Pope, and offered him a million dollars if he would change “The Lord's Prayer” from “give us this day our daily bread” to
“give us this day our daily chicken.” The Pope refused the offer.

Two weeks later, the consultant offered the Pope 10 million dollars to change it from “give us this day our daily bread”to “give us this day our daily chicken” and again the Pope
refused the generous offer.

Another week later, the consultant offered the Pope 20 million dollars, and finally the Pope accepted.

The following day, the Pope briefed his staff.

“I have some good news and some bad news. The good news is, we have just received a check for 20 million dollars. The bad news is, we lost the Wonder Bread account!”

Be sure to visit our past jokes and trivia at:
Marketing Jokes and Trivia and Fun Stuff

Take a look. You'll have fun!

Help keep the smiles coming...please send me your marketing, PR or sales jokes. I'll be happy to give you credit and list your website! Email me.

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7. Smell the Coffee...

Well, I didn't even get CLOSE to finishing the painting in our family room and sitting room. I did get the area painted where the big-screen TV is going to be placed. So we can get
rid of the big ugly stage in our family room. My husband also got half the stage removed so we could paint the ceiling, which thankfully he painted.

Oh? I didn't tell you about our stage?

We've lived in this house for almost three years. At one end of the family room, there's a stage--complete with curtains, riser, skirting and an overhead valance. On top of the stage
sits a 57-inch TV, which we bought with the house because the previous owners didn't have room for it in their new house.

I think the previous owners built the stage when their kids were small to encourage their children to perform and be creative. Then, when the kids got older, they bought the TV
and just plopped it on the stage. It takes up a lot of room in our family room and we plan to move the TV and shift the focus from one wall to another.

So, the first thing I had to do was get the walls painted where the televisions was going to be placed. And one of those walls was a deep raspberry color, which is not easy to
paint over. Lowe's primer came through, though, and I only had to do one coat of primer and two finish coats.

With Memorial Day behind us, the official picnic season has arrived. It was a beautiful weekend here...except when we went to our holiday picnic! Then it turned cold and rainy.
How was your weekend?


Have a good and profitable week.

Peace & Light,
Lois

P.S. Don't forget to join our Success Forum while it's still FREE.

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