Publicity: Learn How to Get the Story

In this Issue

1. Do You Think This Will This Get You a Story?
2. Fun Titles?
3. Help This Brainy Marketer
4. Resources for Entrepreneurs and Marketers
5. Quote of the Week
6. Join Our Forum
7. A Little Fun
8. Smell the Coffee

PLEASE TELL OTHERS!
Please forward this to anyone who wants to attract more customers, close more sales, get more website traffic, and find resources to help them compete more successfully in today's market.

Guess what?
Dr. Judy joined our free Success Secrets Forum and said, "Thanks Lois for making this into a free forum!"

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1. Do You Think This Will Get You a Story?

See this related information:

 

When I meet with prospects, I often hear them say things like:

• "The newspaper always ignores us. No matter what we do, they
  never write about us."
• "We sent out a press release and nothing happened!"
• "My competitors were on the front page of the business section
  today. That really burns me! Why do they get all the publicity and I don't?"

Sometimes, they even say they have called the reporter to complain that they were left out of a story.

If I was the reporter, that would definitely NOT be the way to win points with me. But you might consider:

• Crafting a 30-second pitch to deliver by phone or in
  person about your story idea.
• Developing a story idea that includes your competitors
  and focuses on trends in your industry.
• Including actual numbers—sales figures, number of
  jobs created, and other hard numbers. Reporters LOVE it
  when you can quantify your statements.
• Writing a letter to the editor to express your opinion
  about a hot topic.
• Contacting the reporter to offer additional information and
  angles to the story that weren't covered in the original
  article—for a follow-up story.

Joan Stewart, The Publicity Hound, and Jill Lubin, co-author of "Guerrilla Publicity," recorded an excellent teleseminar, "Failproof Ways to Follow Up After Sending a News Release or a Story Pitch." You'll learn:

• 2 things to focus on in your follow-up so you
  don't get sidetracked
• 3 ways to get through the voicemail jungle in
  10 to 15 seconds
• How to follow "The Rule of 7"
• What to do if reporters don’t call back
• 5 things the media hate
• And lots more

The seminar is available as a CD or a downloadable transcript. Read more about it and order it here.

 

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2. Fun Titles?

Last week, Brandee Brown, marketing and communications manager for McNeill Nakamoto Recruitment Group, wrote, "I came across your site while searching for inspiration for changing our job titles. As a boutique-style recruitment company in Vancouver, BC, we pride ourselves on our ability to stand out in a saturated market. We are definitely different and dedicated to fun, and we're on the road to taking our business even further in that direction.

"The problem lies in the mundane and predictable job titles we each hold. I am working to change each of them (there are only 6 of us, so it's not too daunting a task), and I was
wondering if you could offer any assistance. Any idea where else I'd look for job title inspiration? Any help would be greatly appreciated! I love your site, by the way."

I added that the trick would be inventing a new title while also communicating what each title means. And since Brandee didn't say what all 6 titles are, we assumed 2 of them are president and vice president. In addition to her marketing and communications manager title, that gave us 3 to play with.

Joan Stewart, The Publicity Hound says:

"The task of coming up with creative job titles shouldn’t be taken lightly, and certainly not quickly. Do it incorrectly, and you can come off looking foolish. If I were in your shoes, here’s what I’d do:

"Assemble about a half dozen of the most creative people you know, preferably those who work outside your organization. Get them all in a room, explain the position and job
description you want to name, then let them do a stream of consciousness brainstorming session. Give them a certain amount of time to come up with the best name they can think
of. Then move on to the next job title.

"And what’s in it for them? A spa package for each of them. Or dinner for two to a swanky restaurant. Or a pair of box seats to the ball game."

Before you start this exercise, read this article on job titles and the Brainy Tidbits article, "Brainstorming with a Twist."

And Lois says...I think the time of fun titles has really passed and you should reconsider this idea. But if you are sure you want to go ahead, there are several obvious titles
that you could consider. Head Honcho for the president; Moneykeeper for the CFO; The People Person for the HR director; The Communicator or The Buzz Agent for marketing
and communications.

Instead of changing your job titles, why don't you work harder to create a buzz about your company? Now THAT'S something I can get behind. You can create some terrific
special events to attract new customers. Here are some great CDs (downloadable transcripts also available) about creating a buzz (put your company on the map!):

How to Create a Buzz When Planning Your Special Event

How to Create a Media Buzz When Promoting Your Special Event

or

Get 7 terrific CDs to teach you how to plan AND promote your event, including 15 can’t-do-without checklists for event planners. Get the buzz you deserve!

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3. Help This Brainy Marketer

Subscriber Michelle Weigman needs some help. She says, "I want to start an e-commerce site for female entrepreneurs. I am an idea-a-minute person I and want to be successful the first time out without having to retool the website. What do I need to consider to make this a successful venture?"

I know my readers will have a few ideas for you, Michelle. Let's see what our Brainy readers suggest. How about it, subscribers? Can you help Michelle? Send in your
ideas. I'll print the best ones next week.

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4.Resources for Entrepreneurs & Marketers

• Want to Give Your Own Teleseminars?

  It's easy! Dan Janal at Great Teleseminars takes the pain and fear out of doing them. It's as easy as making a phone call. He can record the seminar, monitor it, duplicate your
  CDs, and he even has a service to mail them for you. Find out more:

  Great Teleseminars
  

• Need a Mentor?

A mentor can get you unstuck, give you creative ideas to help you succeed, point you toward resources and keep you accountable. With Marketing Idea Shop's Mentoring Program, you'll get personalized attention, discounts on products and free membership in the Success Secrets Forum. Learn more about our mentoring program and sign up now:

Marketing Idea Shop Mentoring Program

• Brad Fallon's Stomping the Search Engines

Have you ever used Google or Yahoo? Now use them to make real money. Discover the system that allows everyday people to achieve top search-engine rankings without
spending a fortune.

Stomping the Search Engines

• Take a 3-Day Sales Seminar...For FREE!

Get three sales lessons in as many days. Gratis. Just sign up for our 3-Day Sales Seminar:

3-Day Sales Seminar

• The Internet Success System

Finally, you can participate in this exclusive "step-by-step and A to Z" proven program where Mark Hendricks will personally take you by the hand and guide you every step of
the way to virtually assure your astounding Internet business success. I've worked with Mark Hendricks, and he really knows his stuff. Read more about this unique home
study course. With the Internet Success System you'll get:

• The ISS Home Study Course
• Recordings of the last ISS conference
• Recordings of the Traffic Secrets sessions
• Free attendance at the next ISS live conference in October
• Monthly mastermind teleconferences and access to all past monthly
  mastermind recordings

Read more and sign up.

 

• In Case of Emergency (ICE)

Do you know that paramedics will turn to a victim's cell phone for clues to that person's identity and to find nearest kin? You can make their job much easier with a simple idea: ICE. ICE stands for In Case of Emergency. If you add an entry in the contacts list in your cell phone under ICE, with the name and phone number of the person emergency services should call on your behalf, you can save them a lot of time and have your loved ones contacted quickly. It only takes a few moments of your time. I've found that if you capitalize ICE (no spaces between), the cell phone directory will automatically put this listing
at the beginning of your phonebook (which is handy for calling these loved ones, too). Paramedics know what ICE means and they look for it immediately. ICE your cell phone
now!

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5. Quote of the Week

"Choosing is Powerful: The words 'I can't' imply that you
are helpless, whereas 'I choose not to' implies confidence
and strength."

~Susan Jeffers, Ph.D.
"The Little Book of Confidence"
Author of "Feel the Fear and Do It Anyway"

What's your definition of success?
Email your comments to me.

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6. Join Our Forum

Talk about flip-flops. I really thought this idea would take off quickly, but it hasn't. So, I'm permanently changing it to a FREE FORUM. Let's help each other get to the next
level. We had several people join last week. Keep up the momentum. Join now and start talking.

Learn how other successful women have created and built their companies. Chat with them in our Success Secrets of Women Entrepreneurs forum. Ask a question, find a
resource, or help someone else analyze their business idea.

Success Secrets of Women Entrepreneurs forum

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7. A Little Fun

A newly established public relations consultant, wanting to
impress the first prospective client coming into his office,
picked up the telephone and said, "I'm sorry, but I have a
tremendous workload at the moment and I won't be able to
work on your campaign for at least a month."

He then hung up, turned to the young man who had just
entered his office and asked, "What can I do for you, sir?"

"Nothing," replied the young man. "I'm just here to hook up
your phone."

 

Be sure to visit our past jokes and trivia at:
Marketing Jokes and Trivia and Fun Stuff

Take a look. You'll have fun!

Help keep the smiles coming...please send me your marketing, PR or sales jokes. I'll be happy to give you credit and list your website! Email me.

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8. Smell the Coffee...

I had the pleasure of listening to lots of music over the weekend. My husband and I went to Jazz in the Park in Staunton, Va., on Thursday night. That was terrific. Before picking Don up from work, I purchase a lovely cold supper for each of us at Sue's Super Nutrition, a natural foods store. We sat in the park, ate, listened to music, watched the audience, and had a fun time.

Friday we went to Court Square in Harrisonburg and listed to an alternative rock band, Moossa. They were very entertaining, and we had a good time. We saw several people
we know, visited and had a delicious picnic of smoked salmon, French bread, fresh mozzarella cheese, and a few other goodies.

Saturday we did lots of running around—going to the farmer's market, taking the kids places, and the like—then we enjoyed listening to Massanutten's Blues Festival from
our balcony. Being able to hear music for free is a delightful benefit of living in a resort community.

I hope your weekend was full of fun, too. Have a good and profitable week.

Peace & Light,
Lois

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