Why President Bush Needs a Media Trainer

In this Issue

1. Is Your Boss as Stupid as President Bush?
2. Starting an E-Commerce Site for Women
3. Resources for Entrepreneurs and Marketers
4. Quote of the Week
5. Join Our Forum
6. A Little Fun
7. Smell the Coffee

PLEASE TELL OTHERS!
Please forward this to anyone who wants to attract more customers, close more sales, get more website traffic, and find resources to help them compete more successfully in today's market.

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1. Is Your Boss as Stupid as President Bush?

See this related information:

 

Over the past week, I have listened to the continuing saga of Cindy Sheehan, mother of a fallen 24-year-old U.S. soldier, who is protesting the Iraq war in Crawford, Tex. where President Bush is spending his vacation at his ranch. The media jumped on the story and Sheehan has been quoted by CNN saying, "I want to ask the president, 'Why did you kill
my son? What did my son die for?'" while Sheehan's supporters chant, "W. killed her son!"

President Bush thus far has refused to meet with Sheehan. And the media is all over the story. Had he met with her immediately, the story would be old news. Now it drags on
and his popularity is taking a nose dive into the toilet.

He's made all the classic PR mistakes, hasn't he? First, he ignored the situation— probably thinking it would go away. Then he sent his underlings out to talk to Sheehan and the growing number of protesters. Of course, all that did was fuel the fire. Now he's back in the "ignore it; it will go away" mode.

If your boss (or you!) has created a stupid crisis like President Bush has, what should you do to stop the crisis train from rolling on and on? And how can you avoid it in the first place?

If you were around during the Tylenol crisis in 1982, you know that Johnson & Johnson handled it—against the wishes of its attorney—perfectly. They immediately pulled all
the product from the shelves and took responsibility. They spoke openly to the media about the crisis and what they planned to do to solve the problem. They took action and
openly told everyone what they were doing. If we all followed their path, we'd be in much better shape. You can read a summary of the crisis, along with other scandals that
weren't handled as well.

It's pretty obvious that President Bush is going to have to meet with Cindy Sheehan to make this crisis go away. A mother who loses her child isn't going to give up and go
back home without getting satisfaction, is she? The only way I can think of that the President might be able to avoid this is to have his wife invite her in for tea and a
compassionate conversation while the President is occupied elsewhere on a national crisis. And that would still be iffy.

In an hour-long recorded teleseminar, "In a Media Crisis, Your Lawyer Will be Wrong," Publicity Hound Joan Stewart and Clarence Jones discuss lots of ways to handle media crises. You'll discover:

• Why it's ridiculous not to comment about a lawsuit that's filed against you
• Why it's even more ridiculous to think saying "no comment" will make the media go away
• Why "no comment" implies "I'm guilty as hell"
• The one thing you don't to do because if you do, it will get you on the 11 o'clock news and make you look like a fool
• And lots more...

Learn all about this teleseminar and buy the CD or downloadable transcript.

 

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2.Starting an E-Commerce Site for Women

Last week, subscriber Michelle Weigman wrote to me because she needs some help. She said, "I want to start an e-commerce site for female entrepreneurs. I am an idea-a-
minute person I and want to be successful the first time out without having to retool the website. What do I need to consider to make this a successful venture?"

And Lois says...

First, I think you have to niche your target market smaller. All women is a very broad category and it will be hard to gain and keep the interest of such a diverse group. How
about choosing Boomer women or new mothers?

You didn't say whether your site will be an informational site or a physical product site. If you aren't into packing and shipping products, then an informational site is probably an easier way to go. Plus, there's less expense to producing the products. So let's look at what you need for that. You'll need:

• Products to sell—either yours or someone else's—that are either downloadable as PDFs, or physical products like CDs or printed books.
• A shopping cart or way to sell the products. This could be your own shopping cart program or you could use a service like PayPal. If you use your own system, like I do with my KickStart Cart program, you'll also need to be able to take credit cards. When you sign up for KickStart, you'll be walked through the whole process. There's a free 30-day trial of this system. Read all about picking a shopping cart in Tom Antion's ebook, "How to Pick a Shopping Cart System that
  Makes You Money":
• A way to promote your products, like an ezine or pay-per-click advertising. Alexandria Brown has an excellent ebook, "Boost Your Business with Your Own Ezine," to help you develop your own money-making ezine.
• An understanding of the three-prong approach to marketing informational products. Again, Tom Antion can help you with this. He has a terrific ebook, "Click, The Ultimate Guide to Internet Marketing," that explains the process very thoroughly. He's helped me and this ebook will help you, too.
  

And a thorough understanding of creating passive income would be an added bonus. Earlier this year I interviewed Lynn Terry of Self-Starters Weekly Tips during a one-hour
teleseminar about how to work less by creating passive income. Read all about it or order the CD, MP3 or downloadable transcript:

"Learn How to Create Passive Income"

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3. Resources for Entrepreneurs & Marketers

• Online Marketing Superstars

  Mitch Meyerson has interviewed 24 of the most successful online marketers to produce a fantastic ebook, "Online Marketing Superstars." People like Seth Godin, Robert Allen,
  Jay Conrad Levinson, Marlon Saunders, Corey Rudl, and Terry Dean. The package has over 400 pages of priceless content and 9 audios. I know you'll learn a lot from this one!

• Need a Mentor?

A mentor can get you unstuck, give you creative ideas to help you succeed, point you toward resources and keep you accountable. With Marketing Idea Shop's Mentoring Program, you'll get personalized attention, discounts on products and free membership in the Success Secrets Forum. Learn more about our mentoring program and sign up now.

• Brad Fallon's Stomping the Search Engine

Have you ever used Google or Yahoo? Now use them to make real money. Discover the system that allows everyday people to achieve top search-engine rankings without spending a fortune.

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4. Quote of the Week

"Meow. Purr. Purr. Purr."

~Abelgirk
1992-2005

What's your definition of success?
Email your comments to me.

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5. Join Our Forum

Let's help each other get to the next level. Join our FREE
FORUM now and start talking.

Learn how other successful women have created and built
their companies. Chat with them in our Success Secrets
of Women Entrepreneurs forum. Ask a question, find a
resource, or help someone else analyze their business idea.

Success Secrets of Women Entrepreneurs forum

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6. A Little Fun

In honor of Abelgirk (my cat), here are some cat jokes from
http://www.moggies.co.uk

• Did you hear about the cat who drank 5 bowls of water?
  He set a new lap record.
• Did you hear about the cat who swallowed a ball of wool?
  She had mittens.
• What is the difference between a cat and a comma?
  One has the paws before the claws and the other has the clause before the pause.
• What do you get when you cross a chick with an alley cat?
  A peeping tom.
• Why don't cats play poker in the jungle?
  Too many cheetahs.
• What is a cat's favorite song?
  Three Blind Mice.
• What did the freshman computer science major say when he was told that the work stations had mice?
  "Don't you have a cat?"
• What is a cat's way of keeping law & order?
  Claw Enforcement.
• Why did a person with an unspayed female cat have to go to court?
  For kitty littering.
• Why did the litter of communist kittens become capitalists?
  Because they finally opened their eyes.

Be sure to visit our past jokes and trivia at:
Marketing Jokes and Trivia and Fun Stuff

Take a look. You'll have fun!

Help keep the smiles coming...please send me your marketing, PR or sales jokes. I'll be happy to give you credit and list your website! Email me.

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7. Smell the Coffee...

It's been a sad few days. On Friday, my 13-year-old, most favorite cat ever, Abelgirk, developed congestive heart failure and was in such distress, I had to let him go. That
was very tough for me and for my daughter, Erin. The rest of the family wasn't so close to him, but they will all miss him, too.

On a happy note, today is Erin's birthday. She's 28 and must be an adult because she actually has to work on her birthday for the first time in her entire life. Throughout her
childhood she was, of course, always off school (because it's summer here in August), and I almost always took the day off, too. Then she began to work, but she has always
managed to take the day off. This time, however, she has too many projects going on and responsibilities she must take care of. So she's throwing her own birthday party at work,
and after work, as a matter of fact. (That's a woman after my own heart! I've been known to do that, too.)

Don and I are really enjoying Jazz in the Park since we discovered it. We took our picnic supper and had fun on Thursday while listening to a group from Charlottesville, Va. We spent the weekend around home, watching movies and eating good food.

I hope your weekend was full of fun, too. Have a good and profitable week.

Peace & Light,
Lois

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