The Ease of Internet Radio

In this Issue

1. Internet Radio: Beyond Blogs to "Micro"
2. Shoestring Tips
3. Anatomy of an Article Submission
4. Quote of the Week
5. Now That You've Joined...
6. A Little Fun
7. Resources for Marketers & Entrepreneurs
8. Smell the Coffee

PLEASE TELL OTHERS!
Please forward this to anyone who wants to attract more customers, close more sales, get more website traffic, and find resources to help them compete more successfully in today's market.

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1. Internet Radio: Beyond Blogs to "Micro" by George McKenzie

The buzz is all about blogs this year, with thousands being created every day. Websurfers have realized that anyone with a bit of information, an opinion or an idea can attract an
audience—sometimes a very large audience.

But now blogs may not be the only mass medium that's going "micro."

See this related information:

 

Here comes Internet Radio...

"It's hard to believe," says Randy Gilbert, host of "The Inside Success Secrets Radio Show"—an Internet radio broadcast which has been "airing" for several years. "Now
anyone with a computer, an Internet connection and a microphone can create an Internet radio program. And it's not nearly as hard as most people think. You really don't
have to be some kind of techno-geek to do it."

A number of established media giants, like Entrepreneur Magazine, already "broadcast" business-related programming over the Net. But it's the opportunity for "the little guy"
to start producing programs that intrigues Gilbert.

Will Internet Radio Replace Blogs?

Blogs have "leveled the playing field" in the world of print media. Some blogs have more daily readers than many medium-sized metro newspapers.

Single individuals, sitting at home in front of their computer in their pajamas, can compete with media giants in the battle for the minds and hearts of hundreds of thousands of websurfers.

Bloggers may have even had an impact on the last presidential election.

Bloggers were the first to zero in on suspicious information in CBS's now-infamous story about President Bush's military record. The inaccuracies in the story, and the embarrassment that followed, may have hastened the departure of Dan Rather
from the evening anchor chair.

"Lots of radio and TV news programs now regularly report what's being written in political blogs," according to Chip Tarver, an Internet expert whose business-to-business
publicity blog regularly appears at the top of many search engine rankings. "Some cable network news shows even have regular daily segments where they talk about what bloggers are saying."

Some experts have speculated if a similar phenomenon could happen soon with Internet Radio: a traditional mass medium which is becoming a "micro medium" as more and more people
are producing their own Internet radio programs. But Gilbert doesn't think so.

"Internet radio will probably never become as popular or as 'grassroots' as blogging has become," he says. "And you may not have Internet radio stars who will compete with over-
the-air personalities like Rush Limbaugh or Bill O'Reilly. But radio is a very conversational and intimate medium. You can not only show people what you know, but you can also
give them a glimpse of who you are in a way that's hard to duplicate in a print interview. If you have something worth saying, radio is a great vehicle for saying it."

"Best of all," he continues, "there's practically no expense involved. You can do it for pennies."

And Internet radio can make money, too.

Gilbert adds that online "micro-broadcasters" are finding ways to add to the bottom line, like over-the-air stations. "You can be extremely profitable with as few as 5,000
listeners," he says.

Gilbert also teaches a course for anyone who wants to learn to make money by creating their own Internet Radio Show. Learn more about it at "Internet Radio Secrets."

For additional information about how to use Internet radio
to market yourself or your business, visit George McKenzie's Publicity Goldmine.

 

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2. Shoestring Tips

Thanks to everyone who sent in your "marketing on a shoestring" tips this week. I've heard from:

Sue Cunningham at Senior Resources Group.
Vic Cherikoff at Australian Herbs & Spices.
Joseph Bruenig sent his website: Bunganut Lake Online

It's slowing down, but I know y'all have great tips. Send 'em in! Since I'm still working on the ebook, you still have a chance to be included! Send in your best "marketing
on a shoestring" tip and get your website listed in this newsletter and in the ebook.

Do you have a great marketing tip? Send it!

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3. Anatomy of an Article Submission by Bonnie Jo Davis

Writing and submitting articles to publishers in order to promote your business, services and products is a wise choice for any entrepreneur. The only cost for this kind of
marketing project is your time and, if you want the maximum benefits, the amount you pay your proofreader/editor. Many people are overwhelmed by the submission process and don't know where to begin. I have outlined below the 10 steps I take with each article submission project. Having a process in place makes organizing submissions so much easier and removes the confusion of where of what to do first.

1. Start by having your article proofread and then add it to your website. Make sure you have a catchy title and a byline that compels readers to take action.
   
2. Use a text-to-html tool to format your byline so your URL will appear live when your article is posted on a site. I recommend you use the tool at Phantom Writers.
   
3. Collect the information you'll need for most submission sites including: title, author name, address, phone number, email, website URL, topic, two-line summary of the article, word count, line count, article URL, autoresponder address (if available), document file names and 10-15 keywords.
   
4. Make a list of the type of submission sites appropriate for your article. I use EzineAnnouncer to collect and keep track of my submission list, and I always write down the categories that are a match for my article. My latest submission qualified for more than 400 sites, but your success depends upon your article topic. (Editor's note: If you have your own ezine, you can also submit it at this same site and start receiving articles to include in your ezine.)
   
5. Begin submitting to sites that accept articles by email. Never send an attachment unless asked. Incorporate the entire article into the email and include an option for the recipient to opt-out of your list.
   
6. Your next step should be to sign up for all new submission sites on your list that require registration. Typically, you have to wait for a confirmation email before submitting. You can move on to the next step while you wait.
   
7. Submit to all sites you have registered for and to all sites not needing registration but offering a submission form.
   
8. Check your email, confirm your new accounts and visit those sites to add your article. Be sure to keep track of your login and password for each site.
   
9. Update your submission list by removing or correcting bounced email addresses and URL errors. You will also need to add your new submission sites to your list.
   
10. Create a report to keep on your computer with the name and URL of the sites you used for submission. Update this list when you submit your older articles to newly discovered sites.

Create your own submission process by building on the steps I have provided and you will find your submissions taking less time while helping you to become more organized.

(c) 2005 Davis Virtual Assistance. All rights reserved. Permission to publish online or in
print granted provided the article and byline are kept intact and include live links.

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4. Quote of the Week

"To be trusted is a greater compliment than to be loved."

~George Macdonald

What's your definition of success?
Email your comments to me.

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5. Now That You've Joined, TALK, CHAT, GET HELP!

One of our new subscribers wrote to ask how to handle
selling an ebook. She helped the author create the book and
now the author wants her to take charge of the marketing.
What would you do? See what Lois told her!

Oh? Haven't joined? There's still time. And the Success
Secrets forum is still FREE!

Success Secrets of Women Entrepreneurs forum

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6. A Little Fun

From My Humor:

You've probably heard of "deja vu," the illusion of having previously experienced a situation that is happening now. Here are some related expressions.

Feel like I've...

...milked this cow before: deja moo

...seen this strange animal before: deja gnu

...smelled this bad odor before: deja pew

...visited this menagerie before: deja zoo

...scared this person away before: deja boo

...read this mystery book before: deja clue

...been in this courtroom before: deja sue

...felt this bad before: deja rue

...felt this sad before: deja blue

...expanded this way before: deja grew

...seen this slime before: deja goo

...learned this stuff before: deja knew

...waited in line before: deja queue

...eaten this dinner before: deja stew

...pursued this person before: deja woo

...forgotten your name before: deja who

...had this feeling of deja vu before: deja too

...seen these twins before: deja two

...used this beer recipe before: deja brew

...been on this airplane before: deja flew

...came up with this innovation before: deja new

...fed these pigeons before: deja coo

...sketched this portrait before: deja drew

...ended this relationship before: deja through

...felt this ill before: deja flu

...sheared this sheep before: deja ewe

...munched on this gum ball before: deja chew

...played in this wet grass before: deja dew

...admired this scenery before: deja ooo

...lost it under the bed before: deja shoo

...exposed the real facts before: deja true

Be sure to visit our past jokes and trivia at:
Marketing Jokes and Trivia and Fun Stuff

Take a look. You'll have fun!

Help keep the smiles coming...please send me your marketing, PR or sales jokes. I'll be happy to give you credit and list your website! Email me.

 

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7. Resources for Marketers and Entrepreneurs

• Fast Pitch Networking

I recently read about this and now they're pitching me. Fast Pitch! organizes a "no-nonsense" style of networking that provides businesses with a rapid-fire approach to pitching products or services in a one-on-one format with another
attendee. Every five minutes each attendee begins a new discussion with a different business. This approach allows each person the opportunity to meet up to 25 other professionals in less than two hours. Event Directories are
provided to each attendee at the conclusion of the event. Fast Pitch! has successfully facilitated over 125 events for nearly 10,000 business professionals across 45 cities in 20 states.

Learn more about Fast Pitch!

• 2005 Stevie Awards Call for Entries

With an expanded scope that now honors women entrepreneurs— and women executives—worldwide, The Stevie Awards for Women Entrepreneurs has issued the Call for Entries for its second annual competition. The entry deadline is October 31.

For complete details on the competition and how to enter, visit Stevie Awards

• How to Pick a Shopping Cart System

Tom Antion is a very successful Internet marketer. He's put together a short ebook called "How to Pick a Shopping Cart System that Makes You Money." And you can get it for just a buck.

• Still Sending Grip-and-Grin Photos?

You know the kind of photo I'm talking about. The one with two or more executives pretending to pass a huge fake check with some charity's name written on it. As they say in the Northeast..."Fa-get-aboud it!" -- good PR folks should be WAY past that by now. "How to Use Photos & Graphics in Your Publicity Campaigns" will give you some creative ideas on how to use photos to get phenomenal publicity. The ebook is written by my good friend, Joan Stewart, The Publicity Hound, and it gave me some terrific ideas for my clients. It'll help you, too! Read more about it and grab a copy for yourself.

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8. Smell the Coffee...

I love books. And the cool thing about being a publisher is that people send them to me all the time...for FREE. In fact, I received two new ones this week. I get pitched on all kinds of books. Most of the time I only accept books that deal with marketing or business topics, but occasionally I say "Yes" to topics that are more of a personal nature. If you'd like to know what I think of the books I've read (or sometimes just perused), take a look at
Marketing Idea Shop's Book Reviews.

Nessa is sick again. I think we're going to have to get her tonsils out. But then, I'm not a doctor. I suspected she had strep, but the doctor says it might be mono. We won't know
until the results come back tomorrow.

We finally let Roni get her license. She has been dilgently practicing to drive in our big van—the very same one she vowed never to drive because it was ugly and disgusting— UNTIL she realized we were serious that she couldn't get her license until she learned to drive the van. Ahhh, the power of parents.

We buried my cat this weekend. He died awhile ago and we had him cremated, but we had to wait to bury him until we had the appropriate bush to use as his tombstone. He was a big yellow tabby, so we thought a forsythia would be perfect. Our friend, Doris Martin, let us take part of her bush, and we brought it home for Abelgirk's marker. It will be a quiet
reminder of our beautiful, very silent cat.

Have a very profitable and joyful week.

Peace & Light,
Lois

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