Tips to Grow Your Ezine Subscriptions, Get on the Hot Seat with Janet Switzer & Join Our Free Forum

PLEASE TELL OTHERS!
Please let your business associates and friends know about this ezine. It's for anyone who wants to attract more customers, close more sales, earn more revenue, boost their bottom line, and drive their competitors crazy.

THERE'S STILL TIME...

If you haven't already done so, you can sign up for tomorrow's teleseminar, "How to Market Your Business and Expertise with Booklets" featuring Paulette Ensign, who has sold over ONE MILLION copies of her own tips booklet, "110 Ideas for Organizing Your Business Life," without spending a penny on advertising. (Let's see, 1 million times $5 less expenses...Holy Cow! That's a BUNCH of money.)

And Paulette is ready to teach you how to do it, too! She has a program on her website for this and she charges $99 for it. Read more about tomorrow's teleseminar and sign up here (for MUCH LESS than $99!).

Remember, tomorrow. 2 PM Eastern time. Telephone Seminar.

And even if you can't attend, you'll get a FREE downloadable MP3 recording. So what do you have to lose? Sign up now.

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IN THIS ISSUE

1. Tips to Grow Your Ezine Subscriptions
2. F*REE Lifetime Success Forum Membership
3. How to Make a Resume Writing Business Interesting
4. Help This Brainy Marketer
5. Quote of the Week
6. Testimonial
7. Get on the Hot Seat with Janet Switzer
8. Resources for Marketers & Entrepreneurs
9. New Articles in Brainy Article Bank
10. A Little Fun
11. Smell the Coffee

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1. Tips to Grow Your Ezine Subscriptions

As you can see, my overall ezine subscription list is growing—though not with the speed of light. This week it's a net growth of just .3%.

That's because lately one of the things I've done is remind all of my subscribers about various happenings by sending additional emails. And when you do that, you can be assured that several subscribers will take advantage of your special 0ffers, while a small percentage of your current subscribers will decide to un*subscribe. On my list, about 3 or 4 people ask to be rem0ved after a special mailing. That's about 1%
of my current list. To me, the cost is worth the benefit because when people take advantage of my special offers, I make money.

Others, like Joan Stewart, The Publicity Hound, rarely send special promotional mailings because, as she says, "Everytime I do, 30 subscribers un*subscribe." Now, on a list of over 12,000 subscribers like Joan has, that doesn't seem too bad to me. Her list is growing at a net rate of 80+ subscribers each week, so from my point of view, that's a cost-benefit that I could live with. But only Joan can tell what the monetary value of each subscriber is to her.

If you have an ezine and are trying to grow your subscriber list, this cost/benefit analysis is something you should definitely consider. Should you email more often or less
often? That depends on you and your subscribers and the importance of the special mailing. Also, is it well-written so people will open it? If not, don't bother.

Here are a few other tips to help you grow your list.

• Post articles that include a resource box with your website link online and in traditional media.
  
• Send news releases to the media about your company, business and employee news, new products, anything that makes sense. Be sure to post the releases on your website in your media room, as well as distribute them through one or more of the free news release distribution services, like PRWeb. Here are several others that do the
  same thing:
  
  • i-Newswire
  • Free Press Release
  • eWorldWire
  • PRLeap
    xTV World Media Junction
    
    
• And there are many more. You can search on Google to easily find them. Remember to include your website link in the news release when you post on these sites.
  
• Provide a way to subscribe to your newsletters on every page of your website. Make it easy for people to sign up.
  
• Give subscribers a FREE gift, something of value that they can use immediately in their business, like a tips booklet, special article or list of terrific resources. Some publishers even give FREE ebooks, software of website scripts. This will not only give them incentive to sign up, but they will often pass the information on to business associates. So you could get multiple subscribers.
  
• Use your business card as a promotion tool. Add a line that tells everyone how to subscribe to your newsletter and what FREE gift you'll give them for subscribing.
  
• Joint venture or co-market your newsletter with another expert's ezine. There are many ways to do this and I'll go into them in my new tips booklet, "X Number Tips for Increasing Your Ezine Subscriber List." (Since I'm still working on it, I'm not sure how many tips will be included.)

Paulette Ensign, tomorrow's teleseminar guest, really got me thinking. Booklets are a terrific way to create quick products and also let others know about your expertise.

Much of what I do can be published in the form of tips booklets, which is exactly what I intend to do with the REST of my ideas about growing an ezine list. It'll be a great new subscriber gift or a useful and inexpensive product to sell.

Just to get an idea of what it costs to print a booklet, I requested a quick online quote to print one with these specs: 5.5" x 8.5", 8 pages, 4-color outside cover (which is not really necessary...I was just checking what it would cost), black- and-white inside cover and pages. I found it would cost less than $600 to print 250 of them, which is $2.40 per booklet for printing. It should be easy to sell a printed booklet for $5 (more than doubling what it costs to print). And a downloadable booklet would essentially cost nothing to create (except time), so a price less than $5 would make sense for this. It also gives you the option to offer the customer the printed tips booklet for the $5 price, with an upsell to the electronic transcript for half that amount so they have it immediately.

Can you see how this would also work for your business? Learn more tomorrow at our teleseminar. Read all about it and sign up to attend here.

 

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2. FREE Lifetime Success Forum Membership

Be one of the first 100 people to sign up for our Success Secrets Forum and win a FREE LIFETIME MEMBERSHIP. With your membership, you'll get:

• 9 terrific bonuses valued at $491.00
• Attendance at all our teleseminars at half off. ($449 value)
• The ability to network with successful women entrepreneurs. (priceless!)
• The ability to post classified ads F*REE. (priceless!)
• Free access to my large library of audio seminars (priceless!)

Read more about it and subscribe to Success Secrets Forum now.

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3. How to Make a Resume Writing Business Interesting

Last week, Christina at Alterra Career Services asked, "How do I make my resume writing service stand out from the rest? We offer friendly service and professional work at very reasonable prices, but how do I make that INTERESTING?"

One way to do this is to create a niche for your company— that is, only take clients who are seeking health-care positions or focus entirely on a specialty like placing candidates in marketing jobs.

Provide an extra value to your clients, too. Joint venture (partner) with an image consultant and an executive coach to provide a package deal. Clients would not only get a professional resume, but they also get an image evaluation and the opportunity to do practice interviews with a coach.

What's your success rate? Can you tout that? When you create a resume for someone, how long does it generally take your client to get the job they want? Is this better than the local or national average?

Do you publish a print or online newsletter? Does your website offer compelling content that helps people find jobs? Does it link to online resources like Monster.com where they can post their resumes and search for jobs? Do you help people search for jobs? All of these would set you apart.

Do you offer a tips booklet to help the job seeker create the best image when sending their resume, networking for a job, and interviewing? Learn how tomorrow by attending our teleseminar!

 

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4. Help This Brainy Marketer

Subscriber Linda Joyce Lipinski writes, "I love your idea to reach the 50+ age group with fresh new products that appeal to them. That was my idea when I created my product, A Legacy To Remember® in 1999. Our album was winner of the National Mail Order Association's Made in America - Hot Product Contest. How can I use this fact for publicity and get more mileage out of this honor?"

I have several ideas, but I'm sure my readers will offer some interesting solutions. How about it, Brainy readers? Send in your suggestions, and I'll print the responses next
week.

 

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5. Quote of the Week

"When the business climate changes, sometimes you have to reinvent yourself."

~Paulette Ensign
Tips Products International

What's your definition of success? Email your comments to me.

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6. Testimonial

"Lois,

"Ok, I'm impressed with your network for visibility.

"I've been on local TV and have been on national radio plus
lots of press. [Editor's note: as a result of the profile I
wrote]

"However, in a just couple of weeks, your online community
links have risen to the top of the Google search when you
type in my name. That is very good reach and I commend you
for creating such an extensive network.

"Now, to turn that visibility into revenue! Thank you!"

Sylvia Acevedo
Founder of CommuniCard

I profiled Sylvia in my ezine "Success Secrets of Women Business Owners" on March 16. As with all of these profiles, I submitted the business profile and the WBO's tips for success as two news releases on PRWeb. It is certainly good testimony for using this service, isn't it?

If you haven't read Sylvia's profile, visit Success Secrets of Women Business Owners.

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7. Want to Be on the Hot Seat?

My teleseminar guest for April 27th has just confirmed! Janet Switzer is a very well-known Internet marketing expert who helps other experts build million-dollar empires. Janet is the advisor behind many of the biggest information empires of our time.

And during the teleseminar, she will help one person become the leading expert in their field—with all the fame and fortune that goes with it. Janet has helped build information businesses for Jay Abraham,Yanik Silver, Chicken Soup for the Soul Mark Victor Hansen and Jack Canfield, and MANY others you know.

Now she’s agreed to help anyone—in any field—build a cash-rich information empire around their book, training concept, expertise or successful business model!

If you're chosen, you'll have the opportunity to spend 15 minutes on the "Hot Seat" with Janet, evaluating your current offerings and analyzing how to put a comprehensive program together to create your own empire.

To be our "Hot Seat Guest," you'll need to sign up for the April 27 teleseminar AND send me an email pitch about why you should be chosen. What's your signature product? How do you think Janet can help you? What do you want to do? What are your challenges?

This is SO new, the sales page hasn't even been created yet. But you can read about Janet and her "Build an Empire" program at Leading Experts.

Build Your Million-Dollar Information Empire
Teleseminar with Janet Switzer and Lois Carter Fay

Wednesday, April 27, 2-3 PM Eastern
One guest will be chosen to be on the hot seat for 15 minutes, followed by 40 minutes of Empire Building Q&A for everyone.

Sign up for the April 27th teleseminar here:

Seminar, MP3, CD & Transcript
Seminar and MP3 Only:

Pitch Lois on being the Hot Seat Guest.

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8. Resources for Marketers & Entrepreneurs

Technology Options for Your Business

Women Entrepreneurs Empowered to Succeed Seminar
APR 22 * Throughout the Day
Mary Washington College - Fredericksburg, Va.

Learn about the various technologies available to small
business and how to the make choices for your business. For
more information, contact Mary Parnell, Business Counselor
for the Rappahannock Region Small Business Development
Center at (540)286-8060.

This announcement was reprinted from the VECTEC newsletter. Subscribe to VECTEC newsletter.

Marketing to Women Conference, April 18-19, Chicago

If you live in the Chicago area or want to market to women,
you may want to attend the M2W Conference, April 18-19. Read
more here.

WonderBranding Marketing to Women Blog

Michele Miller's blog is an interesting one for anyone who
wants to do business with women.

 

Google AdSense Book

I'm working hard at learning how to monetize my website with Google AdSense. I recently listened to a teleseminar with Christopher Knight and Joel Comm on the subject. It was very good, and Joel has an excellent ebook available. Joel Comm is making over $500 a day—or $15,000 to $18,000 a month—from his AdSense program. Because he was so successful, his business associates and friends convinced him to write
"What Google Never Told You About Making Money with AdSense," a 62-page powerhouse of an ebook. Read about Joel's ebook here.

Your Face on a Stamp?

Do you want to let everyone know who you are? Or are you
selling a product that you'd like to feature? Now you can
make your own stamps. Perfectly legal, U.S. postage stamps.
Read more about it here.

More Teleseminars from Marketing Idea Shop

Visit our teleseminar page to find out what new seminars are
scheduled:

 

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8. New Articles in Brainy Article Bank

Here are a few of the new articles we recently posted. We're
always adding more content so visit our Brainy Article Bank
frequently: freestuff.html

Your Website Hurts My Eyes: 7 Reasons to Tone Down Your
Advertising by Dina Giolitto
hurts.htm

Article Submitting: How To Study A Publisher's Website by
Catherine Franz
study.htm

Small Business Marketing Magic by Bonnie Jo Davis
marketingmagic.htm

Improve Your Company's Visibility by Lois Carter Fay
25 Ways to get noticed by your prospects.
25ways.htm

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9. A Little Fun

No new jokes this week. Sorry. But...

I have added many of our past jokes and trivia to
marketing_jokes.htm and
justforfun.html

Take a look. You'll have fun!

 

Help keep the smiles coming...please send me your marketing,
PR or sales jokes. I'll be happy to give you credit and list
your website! Email me:
http://tinyurl.com/5uy2r

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10. Smell the Coffee...

Yesterday, I had my dog's teeth cleaned. While she was there
and under anesthesia, they also removed a small tumor from
her chest and cut her nails. Poor Lulu! She came home and
whimpered all evening. I'll bet everything hurt. The vet cut
her nails so short, they bled! I certainly wasn't expecting
that.

Tomorrow is my mother-in-law's 80th birthday. Happy
birthday, Momma Betty! (Of course, she won't see this
because she doesn't own or use a computer.) It's also my
former sister-in-law's birthday. Happy birthday, Julie!

We're headed over to Momma Betty's to celebrate with her
this weekend. It will be a fun weekend because lots of
relatives are showing up, including our oldest daughter,
Abbi, and her family. Little Madeline (granddaughter) will
be there, too, of course! Sadly, our daughter Erin can't
attend. (I was too slow in asking her and she couldn't work
it into her plans. Bad Lois!) Hopefully, we'll see Erin
soon, too.

Both Lulu and our cat, Abelgirk, have to go to the pet
resort for the weekend. They won't have as much fun as we
do, but they'll be well-cared for.

Peace & Light,
Lois

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