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Please forward this to anyone who wants to attract more customers, close more sales, get more website traffic, and find resources to help them compete more successfully in today's market.

 

GET INDIVIDUAL HELP CREATING YOUR INFORMATION EMPIRE

Want to be in the "hot seat" for special attention by one of America's top marketers, Janet Switzer? You can! Well, at least one person who attends the upcoming teleseminar, "Build Your Million-Dollar Information
Empire," can. See #2 below for details.

For more information:

IN THIS ISSUE

1. New F*REE Articles and Special Reports Available
2. Become a Leading Expert
3. Get More Publicity from Winning an Honor
4. Help This Brainy Marketer
5. Quote of the Week
6. F*REE Lifetime Success Forum Membership
7. Six Steps to Sales Success
8. A Little Fun
9. Smell the Coffee

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1. New F*REE Articles and Special Reports Available

I don't know about you, but I keep trying to figure out how to improve my search engine rankings and my revenue from ads that display on my websites. So, two of the new articles I've posted relate to improving your search engine ranking.

When you mess around and don't follow the rules, Google WILL find out and penalize you for it. That's a given. This article tells you what to do to improve your ranking without ticking off the "masters." Read "The Changing World of Link Popularity" by Michael Pedone to find out how.

John Gergye has figured out how to get lots of traffic to his websites without competing for top-level keywords. To find out how you can double your traffic in as little as 5 weeks, read, "Get Tons of Top 10 Rankings, Guaranteed" by John Gergye.

Sean D'Souza is one of my favorite writers. This week, he explains why giving your clients a choice between "yes" and "yes" is a MUCH better strategy than asking them to choose between "yes" and "no." It works with kids, why not with clients? Read "Give Clients a Choice Between Yes and Yes (and Make More Sales)" by Sean D'Souza.

AND, I'm happy to say, Sean has also given me permission to offer you two free special reports, but for these you'll have to go through the shopping cart. Since they are free,
you can skip the credit card section, but you do have to put in your name, address, phone and email address to be authorized for the download.

Get "The Psychological Power of Opting In" by Sean D'Souza.

Get "The Psychology of Headlines" by Sean D'Souza.

If you're like me, you're constantly trying to figure out how to improve your AdSense revenue. Recently Christopher Knight of Ezine Tips held a free teleseminar with Joel
Comm, an AdSense expert who makes over $500 per DAY with AdSense (that's $15,000+ per MONTH), and you can listen to the teleseminar FREE here.

Joel is the author of a new ebook that can help us both. I've read it twice so far and am busy implementing the author's advice. I highly recommend that you pick up a copy
of "What Google Never Told You About Making Money with AdSense!" by Joel Comm. It's just $79, and Joel is willing to help you with questions (he's already helped me
twice!)...and you can read about the ebook and get it here.

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2. Become a Leading Expert

Janet Switzer is an advisor to many of the phenomenally successful, famous writers and marketing experts you have read about. She knows how to take one signature product of
theirs and make it into a complete program. In fact, she has a list of 51 information products that can be created from a single idea...and it yours FREE when you sign up for the teleseminar below.

On April 27 ONE LUCKY PERSON will be chosen to be Janet's next "leading expert"...well, at least get the benefit of her ideas during a 15-minute "hot seat"
experience. During our teleseminar Janet will help you figure out how you can leverage your current product to create a whole program. Wouldn't you like to be the next
Jack Canfield (co-author of the Chicken Soup books) or the next Yanik Silver (31-year-old millionaire Internet marketing guru)?

If you're chosen, you'll have the opportunity to spend 15 minutes on the "Hot Seat" with Janet, evaluating your current offerings and analyzing how to put a comprehensive
program together to create your own empire. That will be followed by a 40-minute Q&A for everyone.

To be our "hot seat guest," you'll need to sign up for the April 27 teleseminar AND send me an email pitch about why you should be chosen. What's your signature product? How do you think Janet can help you? What do you want to do? What are your challenges?

Join us for
"Build Your Million-Dollar Information Empire" teleseminar
with Janet Switzer and Lois Carter Fay
Wednesday, April 27
2-3 PM Eastern

If you want to be the hot seat guest, send me an email pitch.

Read more about the "Build Your Million-Dollar Information Empire" teleseminar and sign up here.

 

 

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3. Get More Publicity from Winning an Honor

Last week, subscriber Linda Joyce Lipinski wrote, "I love your idea to reach the 50+ age group with fresh new products that appeal to them. That was my idea when I created my
product, A Legacy To Remember(R), in 1999 . Our album was winner of the National Mail Order Association's Made in America - Hot Product Contest. How can I use this fact for publicity and get more mileage out of this honor?"

JoAnn Hines, the Packaging Diva, says, "Not only the products themselves but the packaging needs to appeal to the 50+ generation. You'd be surprised to find out what they want. I'm working on a new seminar entitled: "Packaging for the ultimate consumer: Baby Boomers." For any readers who want to participate, they can receive the completed survey results as a thank you for their response. Email JoAnn
to receive a copy.

And Lois says, JoAnn's response didn't answer the question, but I thought it was something y'all would be interested in so I included it here. And now to answer the question...

 

There are a number of ways you can use this honor to get publicity and to create more sales opportunities.

• You can add a line to your email signature that says, "Winner of the National Mail Order Assn's Made in America--Hot Product Contest," and everyone will see it when you send
  your emails, post to forums and discussion groups, and respond to questions like this in other people's newsletters.
• You can write articles about preserving memories, keeping diaries, and alternatives to scrapbooking and publish them online and offline in magazines, websites and ezines that reach your target market. Your resource box, of course, would include a reference to your honor.
• You can add this honor on your website in a bold manner so that people who visit see it clearly.
• You can partner with website owners who target the same market in promotions they create or you develop jointly.
• You could create a direct mail postcard campaign that teases the recipients into visiting your website or calling you for more information about your product. It should consist of at least three mailings and build up the anticipation and suspense about the product. And, of course, it would include a reference to your award. You can buy a targeted mailing list from many list brokers. I've had good luck with http://www.infousa.com so consider trying that one. It allows you to target particular zip codes, demographics, etc., so you can winnow it down to the exact target market you want to reach.
• You could choose some very influential older folks and give them a F*REE copy of the book in exchange for telling ten (or more) of their friends about the product.
• You could even go on a vacation where you stay in elder hostels and talk it up to everyone you meet. I'm sure you'll sell some of your product that way!
• You could create an affiliate (sales rep) program and pay others a commission for selling or promoting your product.
• You could develop a pay-per-click advertising campaign and advertise using Google or Overture programs.

These ideas are just the beginning. If you'd like to learn more ideas for creating publicity for your company, a great place to start would be the recent teleseminar that I did
with Joan Stewart, The Publicity Hound, "How to Use the Media to Market Your Expertise." It's available in CD, MP3, and a downloadable transcript. Both the MP3
recording and transcript can be downloaded immediately upon purchase. Go here to read more about it.

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4. Help This Brainy Marketer

Gary, a Brainy subscriber with a DJ service, writes, "I have found that I have to market differently now than I did 5-10 years ago. My contacts are wedding coordinators and they are constantly changing. Nobody stays around more than 6 months. Just as a relationship forms and trust is established, they are gone and I have to start all over again. Do you have any creative marketing ideas that can help me keep my business steady?"

I have several ideas, but I'm sure my readers will offer some interesting solutions. How about it, Brainy readers? Send in your suggestions, and I'll print the responses next
week.

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5. Quote of the Week

"Technically, you're not paying taxes. According to the Bush administration, your bank account is being liberated."

~ Jay Leno

What's your definition of success? Email your comments to me.

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6. FREE Lifetime Success Forum Membership

There's still room! Be one of the first 100 people to sign up for our Success Secrets Forum and win a FREE LIFETIME MEMBERSHIP. With your membership, you'll get:

• 9 terrific bonuses valued at $491.00
• Attendance at all our teleseminars at half off. ($449 value)
• The ability to network with successful women entrepreneurs. (priceless!)
• The ability to post classified ads F*REE. (priceless!)
• Free access to my large library of audio seminars (priceless!)

Read more about it and subscribe now.

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7. Six Steps to Sales Success

Are you searching for a way to increase sales? Stuck on a sales plateau with no upward foothold in sight? Do you long for more support to help you achieve your goals? Would you like to be part of a community of like-minded business owners, entrepreneurs and sales professionals?

Join Wendy Weiss, "The Queen of Cold Calling & Selling Success," for a six-month, six-step program for entrepreneurs, business owners and sales professionals who want to jump start their sales and/or generate more revenue. For information visit The Queen of Cold Calling.

Gain confidence, reach more prospects, close more sales and make more money.

And if that's not enough, pick up a copy of Lois' ebook:52 Ready-to-Go Sales Meetings! Read more about it here.

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8. A Little Fun

Since April 15th is nearly here, I thought a tax joke would lighten your load:

"Earlier today, the White House released President Bush's tax return. Not surprisingly, under dependents, the President listed Iraq."

~ Conan O'Brien

Be sure to visit our past jokes and trivia.

Take a look. You'll have fun!

 

Help keep the smiles coming...please send me your marketing,
PR or sales jokes. I'll be happy to give you credit and list
your website! Email me.

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9. Smell the Coffee...

Momma Betty couldn't have been more surprised about her Surprise 80th Birthday Party! Almost everyone was there. Her sister picked her up about 5:30 p.m. on Saturday, saying
she was going to take her for a visit to the "birthday fairy." It was so cute, Momma Betty thought her younger sister might be trying to fix her up with a man. ;-) She didn't have a clue what was going on. When she walked in to the church fellowship hall, she was utterly shocked. (And we were very happy she didn't faint or have a heart attack!)

Don put together a PowerPoint presentation of old and new photos, showing Momma Betty's life, and every time little Madeline, our two-year-old grandchild, saw someone she knew, she said, "Look Momma Betty." or "Look Granny Lolis." (She can't say my name yet. I think I'll forever be "Granny Lolis.)

Madeline's parents talk to her all the time, so she has an extensive vocabulary for a two-year-old. My favorite is, "I'm a genius." I'm sure there will be no lack of self- esteem as she grows up!

Peace & Light,
Lois

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