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PLEASE RECOMMEND THIS EZINE TO OTHERS!
Please let everyone who wants to attract more customers, close more sales, earn more revenue, boost their bottom line, and drive their competitors crazy know about this newsletter. Thanks!

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IN THIS ISSUE

1. Create Expert Status to Grow Your Business
2. There's Still Time to Join Us
3. Book Catalogue Marketing Help
4. Help This Brainy Marketer
5. Request!
6. Quote of the Week
7. Resources for Marketers & Entrepreneurs
8. A Little Fun
9. Smell the Coffee

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1. Create Expert Status to Grow Your Business

There are many ways to create expert status, and in our March 23 teleseminar, Joan Stewart, The Publicity Hound, will tell us many more ways than I can list. But here are a few ideas to help you cash in on your knowledge and expertise.

You can:

• Get an advanced degree.
• Get a patent.
• Write and publish a book.
• Win an award.
• Write and publish articles that show off your expertise.
• Be quoted in other people's books.
• Be quoted in newspaper and magazine articles.
  Do joint ventures with well-known experts and become an expert by association.
• Give speeches--especially for prominent trade
  associations.
• Become a member of a prestigious association or organization.
• Be appointed to a board of directors.

And when you do these things, you need to make sure that the media hears about it, so send news releases to publicize your successes. Pretty soon, everyone will know you're an expert!

You will learn:

• Exactly what is an expert?
• What to do if you don’t consider yourself an expert.
• How to create a Top 25 media hit list.
• How to build relationships with your best media
  contacts.
• How to be helpful to the media and give them exactly what they need.
• How to stay on the media’s radar screen without being a pest.
• And much more!
  

To learn how to grow your expert status and, consequently, your business, sign up for our March 23 teleseminar with Joan Stewart.

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SUBSCRIBE TO SUCCESS EZINE

If you want the inside secrets of how women business owners just like you propelled their companies to levels they never dreamed possible, sign up for our twice-monthly "Success Secrets of Women Business Owners" ezine. It's FREE! Each issue profiles one successful woman business owner and includes her top five (or more) tips for creating a successful business. (No, you don't have to be a woman to
subscribe.)

When you subscribe to "Success Secrets of Women Business Owners Ezine," I'll give you a free special report, "Build Website Traffic by Writing Articles: Top 10 Sites to Publish Your Articles" ($9 Value)!

Read the back issues of Success Secrets of WBOs here.

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2. There's Still Time to Join Us

TOMORROW!
If you'd like to learn 7 easy ways to generate ongoing passive income, then you should sign up for our March 2 teleseminar with Lynn Terry, an expert in passive income generation. And, when you sign up for the premium package (which is ONLY $47), you'll receive a FREE copy of Lynn's hot-off-the-press "Passive Income Guide for Online Businesses! " (She will sell this after the seminar for $37). In it, Lynn will show you exactly how she CUT HER HOURS by two-thirds last year, and still DOUBLED HER INC0ME! Her step-by-step guide can help you do the same thing in 2005.

Read all about the seminar and sign up here.

NEW TELESEMINARS

CREATE EXPERT STATUS:
(see #1 above) Many of you have let us know that "publicity" is your biggest problem. So, on Wednesday, March 23, from 2-3 pm Eastern, I'll interview Joan Stewart, The Publicity Hound, on "How to Use the Media to Market Your Expertise." It’s all about positioning yourself as an expert, what constitutes expertise and how to start a publicity campaign. You won't want to miss it.

It's so new the sales page isn't even up yet, but you can sign up for the premium package, which includes live attendance at the teleseminar, a free downloadable MP3 file, a recorded CD and a complete transcript of the seminar, for just $47 here.

Or, simply attend the teleseminar and get a free MP3 recording here.

 

USE TIPS BOOKLETS:
On Wednesday, April 6, from 2-3 pm Eastern, Paulette Ensign will join me in a teleseminar
discussing "How to Promote Your Business with Tips Booklets."

Paulette is the queen of tips books. She has sold over a million copies of her own tips booklet, "110 Ideas for Organizing Your Business Life," without spending a penny on advertising. She'll show you how to create a booklet that you can use in multiple ways to generate free publicity and recast into numerous products. You don't want to miss this one. Read more about it and order your ticket here.

 

THE BEST VALUE
Here's an option with incredible value. Become a
paid member of our Success Secrets of Women
Entrepreneurs Forum for a very low monthly fee and attend ALL of our teleseminars FREE for the next year, starting immediately upon joining! AND... you can NETWORK online with informative, thought-provoking successful women business owners, create a mastermind group, and learn from each other
and our moderators. [By the way, tomorrow's teleseminar guest, Lynn Terry, is one of our moderators. She covers e- business issues.]

Read all about Success Secrets of Women Entrepreneurs Forum and subscribe here.

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3. Business Development for Ad Agencies

Last week, subscriber Kay Johnson-Suglia, a creative
services rep for ad agencies in the New York City area,
wrote: "For about the last 10 years I've been enmeshed in production, account direction and business development for agencies in the interactive/Internet industry. As of April 3, 2005, I am going out on my own and focusing solely on business development. I've taken this route to establish a work-from-home business and to have more control over what I
do day-to-day and over my earnings (I had pretty much hit a dead end at the agency I'm currently working for in terms of position and income potential). So I'm looking forward to all the advice and expertise you can share. My biggest challenge is securing clients (big brands, particularly those located in NYC area) for my clients (creative agencies)."

Robert Grede, author of Naked Marketing - The Bare Essentials and owner of The Grede Company, wrote, "When I worked in the ad industry, we secured new business by writing an industry White Paper." And Rob offered a special report on writing White Papers that you can download FREE here (You do need to go through the shopping cart to get this, but you do not need to fill out any credit card info.):

Robert Warren, an independent marketing writer, writes: Niche very tightly; she's not going to get far at first by aiming for general markets, because she'll be up against far more formidable competition both in-house and not. By narrowing to a single lucrative sector, Kay can set herself up as a boutique operation. Her background in interactive technology makes that field an ideal start.

Second, be a networking monster - not in the "let's swap cards, let's do lunch" way, but in the sense that she knows everyone and just has an endless supply of personal connections and relationships. There's a certain individual here in Orlando who has built an entire business empire around just making introductions; he knows everyone, can get nearly anyone to pick up the phone, and so his firm does
business development. Local companies hire his firm to open doors for them, and people nearly trip over themselves to get onto his radar. She could do something similar, once again in a very tightly niched way; she'd want to start with her current address book. (One important point - this Orlando individual I'm talking about is known as a man of high caliber; he's involved in a number of charity and nonprofit programs and projects in this town. He wouldn't have the power he has without that reputation for integrity.) It'd all take time, but if she has the time to invest, she'd do fine by those strategies.

Joan Stewart, The Publicity Hound, offers these suggestions:

If you want big-name clients:

• Do public speaking engagements at events where these clients are likely to attend. These can include trade industry conventions and seminars, business networking groups, etc.
• Write how-to articles offering free advice on how to solve a particular marketing problem. Offer these free articles to print and online publications read by the kinds of people you want to attract.
• Publish an opt-in ezine or tip of the week that offers free advice on how to solve marketing problems. Make it the type of publication that is likely to be read by your target audience.
• Create tips sheets and booklets and give them away.
• Ask people you know for referrals.
  

These are five of 25 ideas from "How to Attract Clients to Your PR Practice," teleseminar Joan did with Marcia Yudkin. Actually, the ideas can be used by people in any industry. You can order the CD or downloadable transcript. Read more about it here.

 

And Lois says:

I suggest you call upon all of your contacts over the
years and let them know what you're doing. Your first order of business is to gain the confidence of the advertising agencies you'll represent, assuring them that you will keep their information confidential and also how you will fairly handle divvying up the work since it's possible that you will represent competitive firms. You'll, of course, learn all you can about their specialties, what type of clients work best with them, and what makes them different, and be able to give thrilling examples of great work and success to
your prospects.

Then, to interest the potential big-name clients, first
pursue some that have big names but aren't actually national accounts, like the up-and-coming software development company or a large regional chain of department stores. Work with the agency personnel to pitch accounts as you hear about them, with you, of course, being the lead dog on the team. If you've done this successfully during your employee days, you'll be able to transfer these skills easily. You'll need to network your way in to the prospect's company. Learn
to network in places where your prospects frequent and get a good introduction. Try to find the associations,
organizations and networks where you'll meet the right
prospects without lots of competition--like intellectual
property attorneys association. If you are the only
marketing person there, it will be easy to shine...and get those necessary introductions.

For more ideas on how to network your way to the right
people, pick up a copy of the recorded teleseminar I recently did with Adam Urbanski, "Secrets of Successful Networking." Read all about it and order it here.

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4. Help This Brainy Marketer

Betsy Hamilton of Canyon Communications writes, "Our biggest business challenge is getting client cooperation (they need to provide or approve information) in order to meet their deadlines."

Lois says ... Wow! I can identify with this one. And then
they usually still expect you to meet the original deadline, don't they?

How about it, readers? Can you help Betsy improve client cooperation and get the information she needs to do her work? I have a few ideas, but send me yours. What can Betsy do to make sure her projects go smoothly and she gets all of the information and cooperation from her clients that she needs in plenty of time to meet the deadlines? Send me your
ideas and I'll print them next week.

 

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FREE Sales Course

Subscribe to Marketing Idea Shop's 3-Day Sales
Course...totally FREE. You'll get one email each day for 3 days in a row. It's quick, full of great ideas to help you
become a better salesperson, and takes just 5 minutes to read. (Note: you will be taken to the shopping cart.
Although you must fill in your name and address, there is no need to include your credit card information for a FREE product. Just skip that part.) Click here to get your FREE sales course.

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5. Request!

"I'm looking for testimonials. If you send me testimonials about my newsletters, websites or products, I'll put the best ones on my site. It's a great linking strategy for you. And don't forget to send me your 72 dpi photo!"

Thanks to Rob Grede and Nancy Hightshoe, who sent in testimonials. You can see theirs here:

Brainy Newsletter Index and
Brainy Article Bank

You can get good linking like this, too. Send yours in.

Lois Carter Fay
Success Secrets of Women Entrepreneurs and
Marketing Idea Shop

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6. Quote of the Week

My "reality test" has always been to look in the mirror and say to myself, "You are exactly where you want to be in life;" otherwise, I would be taking action to change my circumstances. So success is being able to look in the mirror, make that statement, mean it -- and feel at peace.

Meredith Hamilton
Expert Communications

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AND NOW, A MESSAGE FROM OUR SPONSORS...

What's your definition of success? Email your comments to me.

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"2004 Venture Funding For Women Entrepreneurs" is available. Need to grow? Not enough capital? No angels in your family? Find them with this 400-page downloadable ebook, where you'll have ALL THE CONTACT INFORMATION for 200 venture capital firms and people who recently invested in companies that are women-owned or women-led. You'll also have access to all contact information for the 671 women-led companies that received funding. This is a wonderful tool for you. Read more about it or buy it here and begin your financial investment ride.

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7. Resources for Marketers & Entrepreneurs

• The Ezine Queen Wants to Help You Grow Your Email List

You can have the best products or services in the world. And you can send out the best ezine or emails in the world. But if you have NO LIST, you have NO ONE to market to and buy your stuff. Alexandria Brown, The Ezine Queen, has done it again with her brand new SPECIAL REPORT: 101 Simple, FREE
and Low-Cost Ways to Quickly Build a MASSIVE EMAIL LIST -- and it's receiving RAVE reviews! See the step-by-step plan she's put together for YOU here.

• Are You From the Washington, D.C. Area? Need Money?

This month, hear about business loans for up to $15K
available through National Women's Business Council. The loans are designed for those already in business, including new businesses. The application process is simple and approval rates are 60%. No business plan is required. Mark your calendar! This Thursday, March 3, 3 - 6 pm, late afternoon networking. Free for members, $10 for others in advance, $20 at the door. Learn more and register.

• Want to Add Audio to Your Website and Emails?

It's very easy to do with AudioGenerator. You just call in on the phone, record the clip and AudioGenerator will send you an email with the code for your website or email. Then you just paste it in. And you can try it for only $1 a day with unlimited use for an entire week! Check it out.

• Businessweek Article Discusses Women Entrepreneurs

Women own nearly half of startups in the U.S., but many obstacles keep them from fulfilling their potential, says Marilyn Kourilsky, coauthor of "The New Female
Entrepreneur." Read the article here.

 

• Don't Miss the New Articles in our Article Bank

7 Simple Ways to Drive Traffic to Your Website with Tips Booklets by Paulette Ensign

How to Deliver Exceptional Customer Service by Chas Brothers

RADIO INTERVIEW 101: Why You Leave a Message By Bryan Farrish

And t his one is excellent! And it will give you a taste for what Lynn Terry and I will discuss on tomorrow at our
teleseminar.

Passive Income vs. Residual Income by Lynn Terry

 

• Here's a long list of Internet marketing and PR
  resources

 

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8. A Little Fun

In light of the change in weather here, I thought you might find this little game fun. It's called penguin baseball...

Penguin Baseball

Help keep the smiles coming...please send me your marketing, PR or sales jokes. I'll be happy to give you credit and list your website! Email me.

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9. Smell the Coffee...

Unbelievable! Last Tuesday it was 51 degrees and sunny. By Thursday it was snowing a wee bit (and I can say that confidently because it's almost St. Patrick's Day and I'm not only Irish, but originally from Wisconsin)... and the kids were off school Thursday and Friday. In all honesty, they do close the schools here for very minor amounts of snow. But then it started snowing again on Sunday night and we now have about 10 inches of the white, fluffy stuff on the ground! The kids have been off school four days so far.

Thanks for all your prayers and Light. My sister got a job at a large printing firm here in the Valley, R.R. Donnelley. She starts on Monday! Things are going very well since she moved here from Wisconsin to be closer to her daughters, whom I have been raising for almost 7 years. We are all thrilled, and the kids are so happy. Thanks for all your continued good wishes.

And finally, it's my sister-in-law's birthday. Happy
Birthday, Margaret!

Peace & Light,
Lois

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