Brainy Article Bank ______________________________________________________ (don't forget to bookmark this page!) Greetings Brainy Entrepreneurs! These articles about marketing and public relations are quick to read and very informative. Plus, they're FREE! Begin improving your business today. Learn to get great publicity using such techniques as viral marketing, using free news release distribution services, and creating a consistent marketing message. Improve your sales with the Sales Success Checklist. Get help with an advisory board. If you would like to submit your articles for inclusion here, send an email pitch to me. Articles must focus on improving small businesses through good marketing, PR, advertising or sales techniques. How-to articles with solid examples are especially encouraged.         Best, Lois Carter Fay, APR Brainy Editor   Robert Grede The Grede Company Marketing and Strategic Planning Consulting www.thegredecompany.com "Marketing Idea Shop's email-newsletter, Brainy Tidbits, always seems to have at least one treasure (or two or three) that can help me in my consulting practice.  This week's edition was chock full of ideas.  Thanks, and keep up the good work." Table of Contents Balancing Your Life/Lifestyle Business Development & Improvement Copywriting Customer Relationship Management Electronic Commerce Event Planning Glossary Ideas to Save Your Business Money Image Development Internet Marketing Internet Safety Leadership & Ethics Marketing Print & Web Design Printing Publicity/Public Relations Public Speaking Sales Techniques & Process Starting a Business Women Writing To Download You will need Adobe Acrobat Reader to access the articles, download it here for free. Left click on the link below to read the article online or save the PDF on your computer by right clicking and choosing "Save Target As."   Download them now.   Thank You! Thank you for such AWESOME information and by far the best website! Your insights have been so helpful to me. We joined your newsletter list and look forward to reading your ezine. THANKS,THANKS. Donald Monroe Monroe's Plumbing Ashburn, Va. Balancing Your Life/Lifestyle 7 Incredible Tips to Manage Your Anger by Michael Lee Divorce—What to Do When You Get Past the Tears by Stacy D. Phillips, Attorney Identify & Attract Success by Emil Kalil and Carolyn Kalil Make the Second Half the Best Half by Robin Harris Oprah Makes Billions by Breathing by Carolyn Kalil Taking Time Off For Business by Wendy Y. Bailey Back to TOC Business Development & Improvement 35 Tips for Starting a Business by John J. O'Callaghan 5 Overlooked Ways To Market Your Work-at-Home Business By Trent Brownrigg 6 Rules for Successful Networking by Lois Carter Fay A Short Guide to Effective Public Speaking by Dr. Stephen Boyd Are You Entrepreneurial Material by Glenn Beach Avoiding the Question, "How Much Do You Charge?" by Lois Carter Fay Branded Email: What Is It and Why You Need It by Tom Martin To Be a Champion, Become a Child by Priya Sha Decisions, Decisions, Decisions by Emil K. Kalil Developing an Advisory Board by Lois Carter Fay Does it Pay to be Good? by Tami Belt Feng Shui Your Office for Abundance by Glenn Beach Improve Your Memory in 5 Easy Steps by Ron B. Just Say "Thank You" by Martha Retallick Making Money Online: Myth or Profit? by Glenn Beach Plan Your Way to Success by Michael Lee, CPA Writing Your Affiliate Home Business Plan by Glenn Beach Back to TOC Copywriting 14-Point Web Copy Analysis by Yanik Silver Customer Relationship Management 99 Cows by Seth Godin (119-page ebook) Testify! How Remarkable Organizations are Creating Customer Evangelists by Ben McConnell & Jackie Huba (50-page ebook) Back to TOC Electronic Commerce Tom Antion Tells How to Pick a Shopping Cart by Tom Antion Going Viral by Lois Carter Fay Back to TOC Event Planning PR Coverage for Special Events by Joan Stewart Glossary Glossary of Marketing Terms compiled by Lois Carter Fay Going Viral by Lois Carter Fay Back to TOC Ideas to Save Your Business Money Be the One that Got Away by Dave Owen Using Newsletters as Marketing Tools by Lois Carter Fay Save Money on Newsletters by Lois Carter Fay Back to TOC Image Development 5 Steps to Targeting Your Marketing Message by Lois Carter Fay 8 Ways to Develop a Consistent Company Image by Lois Carter Fay Going Viral by Lois Carter Fay Using Newsletters as Marketing Tools by Lois Carter Fay Back to TOC Internet Marketing Search Engine Optimization Made Easy (ebook) by Brad Callen The Changing World of Link Popularity by Michael Pedone Create Passive Income, Part 2 by Lynn Terry Get Tons of Top 10 Rankings, Guaranteed by John Gergye Tom Antion Tells How to Pick a Shopping Cart by Tom Antion 5 Essential Traits of a Home Business Website by Trent Brownrigg 5 Things to Include on Website by Lois Carter Fay 7 Secrets to Creating a Successful Electronic Newsletter by Lois Carter Fay 10 Steps to Effective Email Marketing by Lois Carter Fay 20 Ways to Convert Visitors to Subscribers by Pat Bonet Find a Hidden Fortune in Your Website Stats by Jim Edwards Get to the Top of the Marketing Food Chain by Priya Shah Glossary of Marketing Terms compiled by Lois Carter Fay Going Viral by Lois Carter Fay How Can a Restaurant Sell on the Web? by Shel Horowitz & Lois Carter Fay Joint Ventures: Where to Find a Cash Windfall of $10,000 to $1,000,000--You Never Knew You Had by Jay L. Abraham Linking Strategies to Improve Your Google Ranking by Greg Furey Using Newsletters as Marketing Tools by Lois Carter Fay Back to TOC Internet Safety Be the One that Got Away by Dave Owen Spyblocker 101 by Dave Owen Leadership & Ethics Do You Need a Mentor? by Lois Carter Fay Tips for Finding a Mentor by Lois Carter Fay What Makes a Great Manager? by Emil K. Kalil Back to TOC Marketing 5 Steps to Targeting Your Marketing Message by Lois Carter Fay 8 Ways to Develop a Consistent Company Image by Lois Carter Fay Affiliate Marketing 101: It's All About Relationships by Glenn Beach Being Specific Brings in Bucks by Lois Carter Fay Developing an Advisory Board by Lois Carter Fay Explode Your Sales by Isaiah Hull Using Newsletters as Marketing Tools by Lois Carter Fay Marketing Audit Thought Starters by Don Crawford Marketing Shouldn't Be a Magical Mystery Tour by Lois Carter Fay Marketing Your Business by Lois Carter Fay Niche with Passion and Reap Financial Rewards by Lois Carter Fay Sales Success Checklist by Lois Carter Fay Save Money on Newsletters by Lois Carter Fay Small Business Marketing Magic by Bonnie Jo Davis What Women Business Owners Want by Lois Carter Fay Your Mission: Brand by Dave Dolak Back to TOC Print & Web Design 5 Hints for a Good Print Design by Lois Carter Fay 5 Things to Include on Website by Lois Carter Fay 7 Secrets to Creating a Successful Electronic Newsletter by Lois Carter Fay 8 Ways to Develop a Consistent Company Image by Lois Carter Fay 14-Point Web Copy Analysis by Yanik Silver HTML? Boring! by Keith Bryan Save Money on Newsletters by Lois Carter Fay Your Website Hurts My Eyes: 7 Reasons to Tone Down Your Advertising by Dina Giolitto Back to TOC Printing 5 Hints for a Good Print Design by Lois Carter Fay 8 Ways to Develop a Consistent Company Image by Lois Carter Fay 14 Questions to Ask Your Printer by Lois Carter Fay Save Money on Newsletters by Lois Carter Fay Back to TOC Public Relations/Media Relations 5 Reasons to Send a News Release by Lois Carter Fay 5 Steps to Making the Media Your Friend by Lois Carter Fay 12 News Release Ideas by Lois Carter Fay 13 Publicity Ideas for Retailers by Joan Stewart Article Submitting: How To Study A Publisher's Website by Catherine Franz Getting Publicity in a Noisy World by Shel Horowitz Get Your News Releases Delivered and Opened by Lois Carter Fay What is Guerrilla PR by Michael Levine Make Sure Your Media Room Rocks by Lois Carter Fay The Four Seasons of Publicity by Lois Carter Fay The Ultimate PR Edge: Getting Reporters to Open Your Emails by Bill Stoller Back to TOC Public Speaking Tips Use Humor When You Speak by Stephen D. Boyd Sales Techniques & Process Avoid Sales Talk Sledgehammers by Dr Joseph Sommerville Give Clients a Choice Between Yes and Yes (and Make More Sales) by Sean D'Souza Never Sell Again. Get Repeat Business and Avoid Prospecting by Lois Carter Fay Sales Success Checklist by Lois Carter Fay Sales Success for Women by Jim Wilson and Lois Carter Fay Sales Success! Strategies for Women (ebook excerpt) by Jim Wilson and Lois Carter Fay The Psychological Power of Opting In by Sean D'Souza The Psychology of Headlines by Sean D'Souza The Second Reason Customers Don't Buy by Sean D'Souza To Be a Champion, Become a Child by Priya Shah Back to TOC Starting a Business Reaching for the Brass Ring by Chas Brothers Women What Women Business Owners Want by Lois Carter Fay 10 Steps to Sales Success for Women by Lois Carter Fay Back to TOC Writing Why Ebooks Bring Their Authors More Money Than Print Books Do by David Garfinkel Working with a Ghostwriter by Bonnie Jo Davis Back to TOC