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Copyright © 2003-2005 by Marketing Idea Shop, LLC and Lois Carter Fay.
All rights reserved. Reproduction strictly prohibited without permission.



 

MarketingIdeaShop
BRAINY Tidbits

Issue #83
December 21 , 2004
Circulation:
569

The ezine with brainy ideas & resources
for marketers & small businesses

This newsletter brought
to you each week by
Lois Carter Fay & Marketing Idea Shop

 

Holiday Goodies &
This Year's Favorite Teachers


IN THIS ISSUE
1.  Holiday Goodies

2 .  This Year's Favorite Teachers
3. Quote of the Week
4 .  A Little Fun
5. 
Smell the Coffee

This ezine is for anyone who wants to attract more customers, close more sales, earn more revenue, boost their bottom line, and drive their competitors crazy.

Don't forget to tell all your friends and business associates about this informative newsletter! You don't want to be the only smart one in your group, do you?

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1.
Holiday Goodies

I love to bake. It relieves stress, but for the last couple of years I haven't spent much time doing it. I've been busy rebuilding my business after my move from Williamsburg to Massanutten, Va.

When my two nieces first came to live with me, I did a lot of baking. It was a trying time. This year I decided to give baked goods as gifts to several relatives, so I've been making a lot of cookies and English muffins. Although I was not baking because the kids were misbehaving, my niece
Roni said to me, "You don't bake very often anymore. We should make you mad more often. Then you'd bake." Obviously, she noticed that I bake when I'm mad. ;-)

I know, it doesn't make sense to reward children for bad behavior, but essentially, that's what I do. I get ticked off and I relieve stress by baking cookies or bread or cake. And the kids get to eat them. I feel better and they feel loved.

Since I can't send each of you a dozen Chocolate Cherry Squares, I've decided to give you some other goodies to enjoy.

But first, you can get the recipe for Chocolate Cherry Squares, which are easy, pretty and delicious, by sending an email here. An autoresponder will send it to you immediately. Enjoy!

And now for the business goodies...

1

Sean D'Souza is an excellent writer and marketer. He helps people understand the psychology of marketing. In his ebook, "Ho! Ho! Ho! Why Santa's Marketing Works Better than Yours!" he lays out an excellent evaluation of why Santa is a terrific marketer. We can all learn from Santa. Pick up your free copy here.

2

Mark Hendricks is a master at creating terrific joint ventures. For the second year in a row, Mark has pulled together a total of 78 fantastic products by excellent marketing people -- all free -- for his "12 Days of Christmas" joint venture campaign. There's one product for the first day of Christmas, two for the second, etc. We're nearing the end of the season and it will soon be over, so
grab your 12 Days of Christmas free products here now.

3

As a holiday gift to you, I want to remind you of the introductory membership rate for joining my new Success Secrets of Women Entrepreneurs Private Online Forum. In the forum you'll find women (and possibly a few men) business owners who would love to be part of your community and help you through your business challenges. It's like having your own Mastermind Group. Plus, when you subscribe, you'll have immediate access to several ebooks FREE.

You can subscribe to the forum for a LIFETIME rate of just $12.95 per month (or sign up for 3-month, 6-month, or 12- month membership and save even more) if you do it before February 15.

But if you sign up before January 1, you'll get an extra bonus! A copy of my ebook, "Marketing Plan Essentials: Online & Off" - totally FREE!

Don't miss this chance... Here's the link to join.

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SUBSCRIBE TO SUCCESS SECRETS EZINE

If you want the inside secrets of how women just like you propelled their businesses to levels they never dreamed possible, sign up for my new "Success Secrets of Women Business Owners" ezine, which started a few weeks ago. Each issue profiles one successful woman business owner and includes her top five (or more) tips for creating a successful business.

When you sign up for "Success Secrets of Women Business Owners Ezine," I'll give you a free special report, "Build Website Traffic by Writing Articles: Top 10 Sites to Publish Your Articles" ($9 Value)! Subscribe here.

Read the first three profiles here.

Starting in 2005, "Success Secrets of Women Business Owners Ezine" will be published the first and third Wednesdays of each month. Watch for a new issue soon.

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2. This Year's Favorite Teachers

The end of the year is a good time to show your appreciation to people who are your mentors and teachers. Over the past year I have learned from some of the best, and I'd like to share them with you. They are not in any particular order.

JOAN STEWART, The Publicity Hound
Joan is my mentor. She writes an excellent email newsletter, Publicity Tips, that is distributed each Tuesday, and she has terrific ebooks and teleseminars on publicity. Visit her website and sign up for the newsletter.

LYNN TERRY, Self-Starters Weekly Forum AND Turning Ideas Into Dollars Forum Lynn has been very helpful while I've been setting up my new Success Secrets Forum. She knows a lot about generating passive income, setting up websites, and other technical issues. Lynn's biggest tip to me was to learn and implement one technique at a time, using my "25th hour" to improve my business. Her email newsletter is also excellent, and both forums are great. I encourage you to check them out.

PERRY MARSHALL, author of "The Definitive Guide to Google AdWords"
Lynn Terry suggested this course to me, and I'm glad she did! Perry Marshall is THE king of Google AdWords, and his ebook, "The Definitive Guide to Google AdWords," is very informative. I'll be implementing one or more AdWords campaigns in 2005 and this training will really pay off.

Google has a new system that makes it possible, for the first time in the history of the world, to deposit five bucks, write a couple of ads, and instantly get access to over 100 million people - in less than 10 minutes. It's called Google AdWords and it's hot. In fact, it may be the first and best thing to do to get traffic to your site.

But it's not always as easy as I just made it sound -- AdWords has some nuances, and most people have a rough time at first. Perry Marshall has written a very helpful e-course called "5 Days to Success with Google AdWords" and there's no charge for it. You can find out about it here.


HARVEY SEGAL
I can't remember how I discovered Harvey, but his ebooks are great and his tips are easy to put into practice. When you join my Success Secrets Forum, you receive a copy of FIVE of Harvey's books: Guru Magic, Viral Marketing SuperTips, Ad Tracking SuperTips, 101 Supertips, Clickbank's SuperTips and Forum SuperTips. Join now and see for yourself.

ANNIE JENNINGS
Annie runs Annie Jennings PR, which is a pay-for-placement PR firm that concentrates on authors and experts. She offers free teleseminars every Wednesday and Thursday at 1:00 Eastern. Many of them are focused on publicity and PR, but topics also cover website creation, generating web traffic, how to use Outlook and lots more. I've been collecting her recorded teleseminars for a couple of years now. They are excellent. You can sign up here for future teleseminars.

TOM ANTION
Tom is an Internet guru and an excellent teacher. He's put his vast knowledge of Internet marketing into a huge ebook, "Click! The Ultimate Guide to Electronic Marketing for Speakers," and he's about to come out with a similar guide for small businesses. At the end of last year, I had the
pleasure of attending one of Tom's intensive weekends to learn Internet Marketing. It jump-started my online efforts. Here's a link to Tom's ebook.

YANIK SILVER
Yanik is my copywriting idol. He's amazing. Yanik keeps me riveted to every word on the page. I've been studying his style and one day hope to write at least half as good as he does. You can sign up for his FREE 3-part mini course on direct mail here.

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FREE Sales Course

Subscribe to Marketing Idea Shop's 3-Day Sales Course...totally FREE. You'll get one email each day for 3 days in a row. It's quick, full of great ideas to help you become a better salesperson, and takes just 5 minutes to read. Click here to subscribe.

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3. Quote of the Week

"If you don't blow your horn, nobody else will."

Be Your Own Mentor
by Sheila Wellington and Catalyst


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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


AND NOW, A MESSAGE FROM OUR SPONSORS...


What's your definition of success?
Email
your comments to me.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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Here's a fun little Santa and his reindeer "card," thanks to my friend Jim Schultz. Click on the reindeer to make them dance.

Santa and his Reindeer

And take a tour of Virginia Beach, Va.'s holiday lights at the boardwalk, courtesy of Dick Cook at Norfolk Warehouse Floral:

Holiday Lights

Help keep the smiles coming ... please send me your marketing, PR or sales jokes. I'll be happy to give you credit and list your website! Email me.

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Is Your Business Suffering From a Lack of Capital?

2004 Venture Funding For Women Entrepreneurs is available. Need to grow? Not enough capital? No angels in your family? Find them with this 400-page downloadable ebook, where you'll have all the contact information for 200 venture capital firms and people who recently invested in companies that are women-owned or women-led. You'll also have access to all contact information for the 671 women-led companies that received funding. This is a wonderful tool
for you. Read more about it or buy it here.

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5. Smell the Coffee...

Thanks for all your good wishes for my daughter Erin, who recently passed the Patent Bar exam. We're very proud of her.

Well, the informal survey last week regarding whether to start at the top or the bottom when stringing lights on the Christmas tree ended in a draw. About half the people start at the top and half start at the bottom. The ones who start at the top seem to do so to prevent ending up with extra lights at the top when they are finished. To which my husband replied, "A good engineer would know how to space them out to make it come out right." He starts at the bottom, "because that's where the plug is." Very logical. His not-so-logical wife can really baffle him sometimes. :-)

There will be no issue of Brainy Tidbits next week. I'm taking most of the week off to spend with my daughter Erin. She and her friend Natalie are coming to visit for the week. They are also bringing two dogs, a black lab mix and a Jack Russell Terrier, so I believe we'll have quite a bit of commotion most of the time. Since I my office is in our house, I think it's best to just relax and enjoy the bustle and chaos. See you again January 4th.

Have a wonderful Christmas and New Year's!

Peace & Light,
Lois

Back to Top

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Published by:
Lois Carter Fay, APR
Marketing Guru, Marketing Idea Shop, LLC
411 Rainier Road, Massanutten, VA USA 22840
Voice 540.289.3840 or 800.203.8660

© 2004 Marketing Idea Shop. All rights reserved.

Yes! You can reprint our articles, but you need permission.
For permission to reprint articles, click here.

Please tell your friends and associates about this newsletter. It is written for anyone
who wants to attract more customers, close more sales, earn more revenue, boost
their bottom line, and drive their competitors crazy.


We value your privacy and keep your email address and other information private.

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