Holiday Goodies &
This Year's Favorite Teachers
IN THIS ISSUE
1. Holiday Goodies
2 . This Year's Favorite Teachers
3. Quote of the Week
4 . A Little Fun
5. Smell the Coffee
This ezine is for anyone who wants
to attract more customers, close more sales, earn more
revenue, boost their bottom line, and drive their competitors
crazy.
Don't
forget to tell all your friends and business associates
about this informative newsletter!
You don't want to be the only smart one in your group,
do you?
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1. Holiday Goodies
I love to bake. It relieves stress, but for the last
couple of years I haven't spent much time doing it. I've
been busy rebuilding my business after my move from
Williamsburg to Massanutten, Va.
When my two nieces first came to live with me, I did a lot
of baking. It was a trying time. This year I decided to give
baked goods as gifts to several relatives, so I've been
making a lot of cookies and English muffins. Although I was
not baking because the kids were misbehaving, my niece
Roni said to me, "You don't bake very often anymore. We
should make you mad more often. Then you'd bake." Obviously,
she noticed that I bake when I'm mad. ;-)
I know, it doesn't make sense to reward children for bad
behavior, but essentially, that's what I do. I get ticked
off and I relieve stress by baking cookies or bread or cake.
And the kids get to eat them. I feel better and they feel
loved.
Since I can't send each of you a dozen Chocolate Cherry
Squares, I've decided to give you some other goodies to
enjoy.
But first, you can get the recipe for Chocolate Cherry
Squares, which are easy, pretty and delicious, by sending
an email here.
An autoresponder will send it to you immediately.
Enjoy!
And now for the business goodies...
1
Sean D'Souza is an excellent writer and marketer. He helps
people understand the psychology of marketing. In his ebook,
"Ho! Ho! Ho! Why Santa's Marketing Works Better than Yours!"
he lays out an excellent evaluation of why Santa is a
terrific marketer. We can all learn from Santa. Pick up your
free copy here.
2
Mark Hendricks is a master at creating terrific joint
ventures. For the second year in a row, Mark has pulled
together a total of 78 fantastic products by excellent
marketing people -- all free -- for his "12 Days of
Christmas" joint venture campaign. There's one product for
the first day of Christmas, two for the second, etc. We're
nearing the end of the season and it will soon be over, so
grab your 12 Days of Christmas free products here now.
3
As a holiday gift to you, I want to remind you of the
introductory membership rate for joining my new Success
Secrets of Women Entrepreneurs Private Online Forum. In the
forum you'll find women (and possibly a few men) business
owners who would love to be part of your community and help
you through your business challenges. It's like having your own Mastermind Group. Plus, when you subscribe, you'll have immediate access to several ebooks FREE.
You can subscribe to the forum for a LIFETIME rate of just
$12.95 per month (or sign up for 3-month, 6-month, or 12-
month membership and save even more) if you do it before
February 15.
But if you sign up before January 1, you'll get
an extra bonus! A copy of my ebook, "Marketing Plan
Essentials: Online & Off" - totally FREE!
Don't miss this chance... Here's the link to join.
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SUBSCRIBE
TO SUCCESS SECRETS EZINE
If you want the inside secrets of how women
just like you
propelled their businesses to levels they never dreamed
possible, sign up for my new "Success Secrets of Women
Business Owners" ezine, which started a few weeks ago.
Each
issue profiles one successful woman business owner and
includes her top five (or more) tips for creating a
successful business.
When
you sign up for "Success Secrets of Women Business
Owners Ezine," I'll give you a free special
report, "Build
Website Traffic by Writing Articles: Top 10 Sites to Publish
Your Articles" ($9 Value)! Subscribe
here.
Read
the first three profiles here.
Starting in 2005, "Success Secrets of Women Business
Owners Ezine" will be published the first and third
Wednesdays of each month. Watch for a new issue soon.
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2. This Year's Favorite Teachers
The end of the year is a good time to show your appreciation
to people who are your mentors and teachers. Over the past
year I have learned from some of the best, and I'd like to
share them with you. They are not in any particular order.
JOAN STEWART, The Publicity Hound
Joan is my mentor. She writes an excellent email newsletter,
Publicity Tips, that is distributed each Tuesday, and she
has terrific ebooks and teleseminars on publicity. Visit her
website and sign up for the newsletter.
LYNN TERRY, Self-Starters Weekly Forum AND Turning Ideas
Into Dollars Forum
Lynn has been very helpful while I've been setting up
my new Success Secrets Forum. She knows a lot about
generating passive income, setting up websites, and
other technical issues. Lynn's biggest tip to me was to
learn and implement one technique at a time, using my "25th
hour" to improve my business. Her email newsletter is also
excellent, and both forums are great. I encourage you to
check them out.
PERRY MARSHALL, author of "The Definitive Guide to Google
AdWords"
Lynn Terry suggested this course to me, and I'm glad she
did! Perry Marshall is THE king of Google AdWords, and his
ebook, "The Definitive Guide to Google AdWords," is very informative. I'll be implementing one or more
AdWords campaigns in 2005 and this training will really pay
off.
Google has a new system that makes it possible, for
the first time in the history of the world, to deposit
five bucks, write a couple of ads, and instantly
get access to over 100 million people - in less than
10 minutes. It's called Google AdWords and it's hot. In
fact, it may be the first and best thing to do to get
traffic
to your site.
But it's not always as easy as I just made it sound --
AdWords has some nuances, and most people have a
rough time at first. Perry Marshall has written a very
helpful e-course called "5 Days to Success with Google
AdWords" and there's no charge for it. You can find
out about it here.
HARVEY SEGAL
I can't remember how I discovered Harvey, but his ebooks are
great and his tips are easy to put into practice.
When you join my Success Secrets Forum, you receive a copy
of FIVE of Harvey's books: Guru Magic, Viral Marketing
SuperTips, Ad Tracking SuperTips, 101 Supertips, Clickbank's
SuperTips and Forum SuperTips. Join now and see for
yourself.
ANNIE JENNINGS
Annie runs Annie Jennings PR, which is a pay-for-placement
PR firm that concentrates on authors and experts. She offers free teleseminars every Wednesday and Thursday at 1:00
Eastern. Many of them are focused on publicity and PR, but
topics also cover website creation, generating web traffic,
how to use Outlook and lots more. I've been collecting her
recorded teleseminars for a couple of years now. They are
excellent. You can sign up here for future teleseminars.
TOM ANTION
Tom is an Internet guru and an excellent teacher. He's put
his vast knowledge of Internet marketing into a huge ebook,
"Click! The Ultimate Guide to Electronic Marketing for
Speakers," and he's about to come out with a similar guide
for small businesses. At the end of last year, I had the
pleasure of attending one of Tom's intensive weekends to
learn Internet Marketing. It jump-started my online efforts.
Here's a link to Tom's ebook.
YANIK SILVER
Yanik is my copywriting idol. He's amazing. Yanik keeps me
riveted to every word on the page. I've been studying his
style and one day hope to write at least half as good as he
does. You can sign up for his FREE 3-part mini course on
direct mail here.
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FREE Sales Course
Subscribe to Marketing Idea Shop's 3-Day Sales
Course...totally FREE. You'll get one email each day for 3
days in a row. It's quick, full of great ideas to help you
become a better salesperson, and takes just 5 minutes to
read. Click here to subscribe.
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3. Quote
of the Week
"If you don't blow your horn, nobody else will."
Be Your Own Mentor
by Sheila Wellington and Catalyst
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AND NOW,
A MESSAGE FROM OUR SPONSORS...
What's your definition of success?
Email your comments to me.
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Here's a fun little Santa and his reindeer "card," thanks to
my friend Jim Schultz. Click on the reindeer to make them
dance.
Santa and his Reindeer
And take a tour of Virginia Beach, Va.'s holiday lights at
the boardwalk, courtesy of Dick Cook at Norfolk Warehouse
Floral:
Holiday Lights
Help
keep the smiles coming ... please send me your marketing,
PR or sales
jokes. I'll be happy to give you credit and list your website!
Email
me.
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Is Your Business Suffering From a Lack of Capital?
2004 Venture Funding For Women Entrepreneurs is available.
Need to grow? Not enough capital? No angels in your family?
Find them with this 400-page downloadable ebook, where
you'll have all the contact information for 200 venture
capital firms and people who recently invested in
companies that are women-owned or women-led. You'll also
have access to all contact information for the 671 women-led
companies that received funding. This is a wonderful tool
for you. Read more about it or buy it here.
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5. Smell the Coffee...
Thanks for all your good wishes for my daughter Erin, who
recently passed the Patent Bar exam. We're very proud of
her.
Well, the informal survey last week regarding whether to
start at the top or the bottom when stringing lights on the
Christmas tree ended in a draw. About half the people start
at the top and half start at the bottom. The ones who start
at the top seem to do so to prevent ending up with extra
lights at the top when they are finished. To which my
husband replied, "A good engineer would know how to space
them out to make it come out right." He starts at the
bottom, "because that's where the plug is." Very logical.
His not-so-logical wife can really baffle him sometimes. :-)
There will be no issue of Brainy Tidbits next week. I'm
taking most of the week off to spend with my daughter Erin.
She and her friend Natalie are coming to visit for the week.
They are also bringing two dogs, a black lab mix and a Jack
Russell Terrier, so I believe we'll have quite a bit of
commotion most of the time. Since I my office is in our
house, I think it's best to just relax and enjoy the bustle
and chaos. See you again January 4th.
Have a wonderful Christmas and New Year's!
Peace & Light,
Lois
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Published by:
Lois Carter Fay,
APR
Marketing Guru, Marketing
Idea Shop, LLC
411 Rainier Road, Massanutten, VA USA 22840
Voice 540.289.3840 or 800.203.8660
©
2004 Marketing Idea Shop. All rights reserved.
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their bottom line, and drive their competitors crazy.
We value your privacy and keep your email address and other
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