What Are You Serving? How Google Can Help Increase Your Income

IN THIS ISSUE
1.  What Are You Serving?
2 . Creating Passive Income Part Two
3. Resources for Marketers and Entrepreneurs
4. Quote of the Week
5. A Little Fun
6.  Smell the Coffee

This ezine is for anyone who wants to attract more customers, close more sales, earn more revenue, boost their bottom line, and drive their competitors crazy.

Don't forget to tell all your friends and business associates about this informative newsletter! You don't want to be the only smart one in your group, do you?

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1. What Are You Serving?

I just got my first check from Google! And it was SO easy. All I did was add a little bit of "script" to my websites (provided by Google).

And Google started "serving up" pay-per-click (PPC) ads on each page of my sites. People clicked on the ads, and I made money.

I must admit, it was just a tad confusing at first ... since I'm not a trained webmaster. I started it on my Marketing Idea Shop website and instead of using a template to add the script to each page, I spent HOURS adding it individually to each page. That was pretty dumb, but you live and learn. Plus, I didn't know a couple of other things about getting results with AdSense (that's what the Google program is called) at the time. Like it's best to have "no border," and the placement on the page can also be important.

What I did was try different placements on each page -- some at the top, some at the bottom, some on the right side. Unfortunately, there's no way to track which placement works best unless you do it sitewide because Google doesn't share
where the clicks come from.

I also left the border whatever color the default was set to, and BLUE isn't a particularly complementary color for my website. Then my friend Adriana Copaceanu gave me a few pointers. So I changed the border to my logo color and got a few more clicks. I also read that if you place the Google ads right above your article, you'll get more clicks, but a lot of times, I'm not willing to do that. I want you to read my articles, not click off to someone else's ad. So, sometimes I do it this way and other times, I don't. But my numbers keep going up, so I'm doing something right!

On my women business owner site I designed Google AdSense right into the initial design, and this time it's on the template so I can easily change the placement or color sitewide.

Why don't you go take a look and see what I did on both sites? Poke around a bit, too, so you can see the different placements and colors.

Marketing Idea Shop
Success Secrets of Women Business Owners

If you have your own website, you can make money, too. What are you serving to your guests?

BTW, I just found this GREAT ebook (thanks to Adriana Copaceanu), "Triple Your AdSense CTR In Three Easy Steps" by Jonathan Leger. And if you order it right now, you get three bonuses: "High Paying Keywords," "AdSense Tracker," and "11,194 AdSense Articles For Your Website(s)" -- all for just $67!

P.S. Learn MORE about creating passive income by attending our upcoming one-hour live telephone seminar (teleseminar) next week! I will interview Lynn Terry to help you "Learn
How to Create Passive Inc0me so You Can W0RK LESS and MAKE M0RE" from 2-3 PM Eastern on Wednesday, February 9. And if you sign up for the complete package, we'll send you Lynn's "Passive Income Guide," FREE. Read more about the seminar here.

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JOIN WOMEN'S FORUM NOW

I want to remind you of the introductory membership rate for joining my new Success Secrets of Women Entrepreneurs Private Online Forum. In the forum you'll find women (and possibly a few men) business owners who would love to be part of your community and help you through your business challenges. It's like having your own Mastermind Group. Plus, when you subscribe, you'll have immediate access to several ebooks FREE. I've decided to continue to include my ebook, "Marketing Plan Essentials: Online & Off," as one of the free gifts when you become a paid subscriber. So there are 8 ebooks waiting for you!

You can subscribe to the forum for a LIFETIME rate of just $12.95 per month (or sign up for 3-month, 6-month, or 12- month membership and save even more) if you do it before February 15.

Don't miss this chance... Here's the link to join.

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SUBSCRIBE TO SUCCESS SECRETS EZINE

If you want the inside secrets of how women just like you propelled their businesses to levels they never dreamed possible, sign up for my new "Success Secrets of Women Business Owners" ezine, which started a few weeks ago. Each issue profiles one successful woman business owner and includes her top five (or more) tips for creating a successful business.

When you sign up for "Success Secrets of Women Business Owners Ezine," I'll give you a free special report, "Build Website Traffic by Writing Articles: Top 10 Sites to Publish
Your Articles" ($9 Value)! Subscribe here.

Read the back issues here.

"Success Secrets of Women Business Owners Ezine" is published twice a month. Watch for a new issue this week.

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2. Creating Passive Income Part Two by Lynn Terry

Last week we told you a little bit about creating passive income with search engine optimization (SEO) and pay-per- click (PPC) advertising. If you didn't read that article, you can go here to read it now.

So continuing that discussion...

Once you know exactly what term or phrase people are searching for - and how they are searching for it - it pays to take a close look at the competing web pages or advertisers. Then you have a good idea of exactly what it will take for you to jump in and claim your stake! Wordtracker can help you figure this out.

You can take a free trial run of Wordtracker here.

Now, if you don't already have your own product(s), there are two ways you can get started. You can find a great affiliate program, and then research the market. Or you can find a great market, and then search for a complementary affiliate program. I use both of these methods, depending on
which I happen to run into first.

(Some marketers will argue that you need to find the market first... but I'm going to assume that you are smart enough to know whether or not a product has a decent market -- and then brainstorm the best ways to approach them!)

So that's it:

1) Find a product
2) Research the market

Continue reading this VERY INFORMATIVE article here.

~ Lynn Terry is the owner of Self-Starters Weekly Tips (and she'll be our guest Feb. 9 at the teleseminar listed in #1 above), a website to help you learn Internet marketing FREE. She is also a web developer, editor and Internet marketer who has been successfully earning her income online
since 1997. Find out more and subscribe to her weekly newsletter.

 

LEARN MORE about creating passive inc0me by attending our upcoming one-hour, live teleseminar next week! Lois will interview Lynn Terry in a telephone seminar called "Learn How to Create Passive Income so You Can W0RK LESS and MAKE M0RE" from 2-3 PM Eastern on Wednesday, February 9. And if you sign up for the complete package, we'll send you Lynn's "Passive Inc0me Guide," FREE. Read more about the seminar here.

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FREE Sales Course

Subscribe to Marketing Idea Shop's 3-Day Sales Course...totally FREE. You'll get one email each day for 3 days in a row. It's quick, full of great ideas to help you become a better salesperson, and takes just 5 minutes to read. Click here to subscribe.

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3. Resources for Marketers and Entrepreneurs

NWBC Offers Classes
The National Women's Business Center offers ongoing seminars for the entrepreneur. To find out more or sign up, go to http://www.wbiznet.biz

Here are several classes scheduled to begin soon:

**Introduction to Business Ownership
**Train Your Memory! (Don’t forget!)
**SBA Express Loan Information Session
**Prospecting with the Washington Business Journal
**Business Development for One-Person Businesses
**Up & Running -- 13-Sessions, 13-Weeks
**Understanding the Federal Contracting Process from Start to Finish
**Business Development for Emerging Companies
**Capturing Federal Business for Small Firms

Thanks to SitePro News for this tidbit:

Have you ever been to a Web site and not been able to scroll to the bottom of the page? The scroll bar is there, but you can't get down that far to scroll. It's not a pleasant experience. At the Screen Size Tester, you can test your Web pages in different screen resolutions so that you can be
assured that all of your visitors can view your site in its entirety.

AnyBrowser.com Screen Size Tester

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4. Quote of the Week


"Success is life-long learning."

Lois Carter Fay
Success Secrets of Women Business Owners and
Marketing Idea Shop

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AND NOW, A MESSAGE FROM OUR SPONSORS...


What's your definition of success?
Email your comments to me.


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5.  A Little Fun

Thanks to Web Marketing Ezine for this one:

Not long ago, Mattel's famous and much-loved doll, Barbie, turned 40. Creative Marketers have been working on the new possibilities...

Bifocals Barbie. Comes with her own set of blended-lens fashion frames in six wild colors (half-frames too!), neck chain and large-print editions of Vogue and Martha Stewart
Living.

Hot Flash Barbie. Press Barbie's bellybutton and watch her face turn beet red while tiny drops of perspiration appear on her forehead! With hand-held fan and tiny tissues.

Facial Hair Barbie. As Barbie's hormone levels shift, see her whiskers grow! Available with teensy tweezers and magnifying mirror.

Cook's Arms Barbie. Hide Barbie's droopy triceps with these new, roomier-sleeved gowns. Good news on the tummy front, too: muu-muus are back! Cellulite cream and loofah
sponge optional.

Help keep the smiles coming ... please send me your marketing, PR or sales jokes. I'll be happy to give you credit and list your website! Email me.

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Is Your Business Suffering From a Lack of Capital?

2004 Venture Funding For Women Entrepreneurs is available. Need to grow? Not enough capital? No angels in your family? Find them with this 400-page downloadable ebook, where
you'll have all the contact information for 200 venture capital firms and people who recently invested in companies that are women-owned or women-led. You'll also have access to all contact information for the 671 women-led companies that received funding. This is a wonderful tool for you. Read more about it or buy it here.

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6. Smell the Coffee...

It's a beautiful day today. Life is good. The cable guy (no, not Jim Carrey) is coming around noon to switch our cable provider. More channels, better ones, and better reception for the same rate, with a one-year contract so they can't raise the price!

This week (Thursday) I'll be 53. Until I turned 50 I never felt my age. I always felt younger. Now I'm moving a little slower. (I wonder if it might be the extra 50 pounds I've been carrying around for a few years? We'll see, since I've given myself the challenge to take it off this year and
Weight Watchers is helping me.)

I love learning new things, and I'm sure you do, too. As my birthday present to you, I'm offering a deep discount on my ebook, "Public Relations 101 for Service Professionals,
Solopreneurs, Coaches & Speakers" -- just $10 (save $27!)

PLUS I'll throw in a couple of bonuses that will help you with your business. You can read more about it here ... but then come back to the newsletter and order it from
this link to get the discount (also different bonuses).

Enjoy, and have a piece of cake for me on Thursday!

Peace & Light,
Lois

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Published by:
Lois Carter Fay, APR
Marketing Guru, Marketing Idea Shop, LLC
411 Rainier Road, Massanutten, VA USA 22840
Voice 540.289.3840 or 800.203.8660

© 2004 Marketing Idea Shop. All rights reserved.

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Please tell your friends and associates about this newsletter. It is written for anyone
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We value your privacy and keep your email address and other information private.

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