Do You Need a Mentor?

IN THIS ISSUE
1.  Do You Need a Mentor?
2 . Emotionally Connected Website Teleseminar Oct. 13
3 . Quotes of the Week
4 . Resources for Entrepreneurs and Marketers
5 . A Little Fun
6. Smell the Coffee


This ezine is for anyone who wants to attract more customers, close more sales, earn more revenue, boost their bottom line, and drive their competitors
crazy.

Don't forget to tell all your friends and business associates about this informative newsletter! You don't want to be the only smart one in your group, do you?

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SUCCESS SECRETS EZINE IS HERE

If you want the inside secrets of how women just like you propelled their businesses to levels they never dreamed possible, sign up for my new "Success Secrets of Women Business Owners" ezine, which started a couple weeks ago. Each issue profiles one successful woman business owner and includes her top five (or more) tips for creating a successful business.

When you subscribe to"Success Secrets of Women Business Owners Ezine," I'll give you a free special report, "Build Website Traffic by Writing Articles: Top 10 Sites to Publish Your Articles" ($9 Value)! Subscribe here by clicking on this link and sending me an email.

Read the first two profiles by clicking on this link.

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NOTE: I wrote the article below for my Brainy Flash ezine, and you may have already seen it, but I felt it was a good one to share with the rest of my subscribers. If you'd like to subscribe to one additional tip each week, sign up for Brainy Flash here.

1. Do You Need a Mentor?

Whether you’re self-employed or you work for someone else, you’re new to business or a seasoned expert, one of the best ways to get ahead in business is to find a mentor. And some highly successful people even have more than one.

What is a mentor?

A mentor is someone who is willing to take you under his or her wing, give you advice and suggestions to help you improve your skills and business acumen, show you how they do something that helps them succeed, and help you reach your goals. He or she is someone who is already skilled, experienced and successful at what you need to learn.

For instance, one of my mentors is Joan Stewart, a former newspaper editor turned publicity guru who is a very successful online entrepreneur. I chose her because she is a few years ahead of me with her Internet success and she has always been willing to help me. She offers excellent feedback on business ideas I’m considering, gives me suggestions about how to improve the idea, sends me resources, reviews my ebooks and newsletters, and provides mental support. I also have several other people in my business sphere who mentor me about other issues in my business. They are all people who have "been there/done that."

A mentor can work with you on an informal or formal basis. Joan helps me on an informal basis, but she also helps others more formally through her paid mentorship program. (Lucky me!) Some companies pair seasoned employees with newer ones to "show them the ropes" and help them succeed. Usually an arrangement like this comes with certain requirements, company policies and some way to evaluate its success.

In her initial one-hour consultation with mentee Michelle Tennant of Wasabi Public Relations, Joan gave Michelle an idea for her client, a cosmetic dentist. The result? A popular Top 40 radio station in Denver offered the dentist the equivalent of $250,000 in advertising, for free.

I encourage you to sign up for Joan Stewart's paid mentorship. You'll get more than your money's worth. Read more about Joan's mentorship program here.

And if you'd like to read more about how to find a mentor, visit here.

LEARN HOW WOMEN BUSINESS OWNERS CREATE THEIR OWN SUCCESS!
Profiles of women entrepreneurs and their tips for success are coming your way in our new ezine, "Success Secrets of Women Business Owners Ezine."

Read the first two issues here. Subscribe and you can download a free special report, "Build Website Traffic by Writing Articles: Top 10 Sites to Publish Your Articles" ($9 Value) - Click here to subscribe.

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2. Emotionally Connected Website--F~REE Teleseminar Oct. 13

Annie Jennings PR offers free teleseminars each week. Tomorrow's seminar looks like it will be a great one. I encourage you to sign up and attend! Here are the details:

"How To Create A Website That Emotionally Connects
With Your Visitors" featuring Website Strategy Expert Philippa Gamse

Wed., October 13, 2004
1:00 PM - 2:00 PM Eastern
(10:00 AM PT, 11:00 AM MT, 12N CT)

"People buy emotionally, not intellectually," says web design expert Philippa Gamse. Join Annie Jennings for this sure-to-be informative teleseminar and learn how to create websites that reach your visitors emotionally.

Many Websites fail to create the crucial emotional connections with their visitors to significantly enhance their response, sales, customer retention and ongoing return on investment. In this HOT TOPIC teleseminar, Philippa shares the 5 critical emotions for creating and sustaining productive online relationships, tools and techniques for making these emotional connections on any website and key tips to avoid destroying or diluting the connection.

Whether you’re building a website for the first time or have been online since the beginning, and no matter how large or small your business is, you'll pick up practical advice that you can put to use at once. Philippa Gamse helps companies, associations and nonprofit organizations maximize their return on investment from their online presence. She is a Certified Management Consultant, a designation earned by less than one percent of professionals.

EXTRA: You can also submit your website for a free "emotionally connected" evaluation to be discussed during the teleseminar. Email Annie and Annie will be in touch if your website is selected.

Sign up and receive your bridge line number and pin number.


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3. Quotes of the Week

"People who fight fire with fire usually end up with ashes."

~Abigail VanBuren

"You cannot shake hands with a clenched fist."

~Indira Gandhi

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AND NOW, A MESSAGE FROM OUR SPONSORS...


What's your definition of success?
Email your comments to me.


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4. Resources for Entrepreneurs and Marketers

• Oct. 28, 11:30 am - 1:30 pm, eWomenNetwork Accelerated Networking Luncheon, Maggiano's at Tyson's Corners, Va., "Avoiding Business Golf Blunders," $45 nonmembers/$35 members. Register online at http://www.ewomennetwork.com/event/registration/event.phtml?eid=1272 or by phone by calling 703-779-0785.

  
  

• FREE Sales Course

  Subscribe to Marketing Idea Shop's 3-Day Sales Course...totally FREE. You'll get one email each day for 3 days in a row. It's quick, full of great ideas to help you become a better salesperson, and takes just 5 minutes to read. Click here.
  
  

• Do you need a cash infusion? Looking for venture capital?
  2004 Venture Funding for Women Entrepreneurs Available
  
  Need to grow? Not enough capital? No angels in your family? Find them with this 400-page downloadable ebook, where you'll have ALL THE CONTACT INFORMATION for 200 venture capital firms and investors who recently invested in companies that are women-owned or women-led. You'll also have access to all contact information for the 671 women-led companies that received funding. This is a wonderful tool for you. Click Here to: Read more about it or buy it here and begin your financial investment ride.
  
  
  

• Do you like these resources? There are plenty more like these in my ebook, BUSINESS SUCCESS SECRETS: HARD-WORKING TACTICS & RESOURCES. 37 pages, packed with ideas you can use immediately... to get more business, generate more traffic to your website and improve your bottom line. Over 135 hyperlinks that can take you directly to marketing resources or ideas you can use right now...so you can save time and money. Beginning and advanced tactics to really make a difference in your marketing results...and you can make more sales with much less effort. Learn to save money on your advertising. Get a list of websites that would LOVE to post your articles. Click here to: read more about it or buy it here.

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5. A Little Fun

Thanks to Web Marketing Ezine for this one:

The Optimist says, "The glass is half full."
The Pessimist says, "The glass is half empty."

The Marketing Consultant says, "Your glass needs re-sizing."

Help keep the smiles coming ... please send me your marketing, PR or sales jokes. I'll be happy to give you credit and list your website! Email me.


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6 . Smell the Coffee...

We "discovered" something this weekend. We'd love to have our entire yard covered with flowers and perennial plants that don't take a lot of care. But getting them planted is quite a chore. My husband definitely got his workout digging the holes for the rest of us to plant the flowers. Our soil isn't really soil. It's more like rocks, covered with a bit of hard clay. In spring, we should have a lot of daffodils and irises popping up.

We also planted three Rose of Sharon bushes in our backyard and buried the ashes of our cat Rajah, who died a few months ago, under one of them. She was a beautiful, lilac Siamese mix breed and a Rose of Sharon seemed appropriate for her tombstone. It's also a plant that spreads so that seemed similar to Rajah, too. Whenever she was stressed, she literally threw her hair everywhere! ;-)

It's my former roommate's birthday on Thursday. Happy birthday, Wendy Lee!

If you have friends who you think will benefit from my messages and articles, please tell them to visit my website and subscribe to this newsletter: http://www.marketingideashop.com

WE'RE LOOKING FOR PARTNERS
You can also improve your ranking by cross-linking with Marketing Idea Shop. We have a Google page rank of 4/10, which is pretty good. Let me drive MY customers to YOUR SITE and improve your search engine ranking. Please send your request for cross-linking via email (click here)

Remember, if you have friends who you think will benefit from my messages and articles, please tell them to visit my website and subscribe to this newsletter.

To your success,
Lois

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Published by:
Lois Carter Fay, APR
Marketing Guru, Marketing Idea Shop, LLC
411 Rainier Road, Massanutten, VA USA 22840
Voice 540.289.3840 or 800.203.8660

Visit our blog.

© 2004 Marketing Idea Shop. All rights reserved.

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