Want to retire early? Learn to network?

Would You Like to Retire Early? Or Simply Retire?

IN THIS ISSUE
1. Would You Like to Retire Early? Or Just Retire?
2 . Does Networking Turn You Into a Bumbling Idiot?
3. Selling Stock Photos to the Hispanic Market
4. Help This Brainy Marketer
5. Request!
6. Quote of the Week
7. Resources for Marketers & Entrepreneurs
8. A Little Fun
9. Smell the Coffee

This ezine is for anyone who wants to attract more customers, close more sales, earn more revenue, boost their bottom line, and drive their competitors crazy.

Don't forget to tell all your friends and business associates about this informative newsletter! You don't want to be the only smart one in your group, do you?

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1. Would You Like to Retire Early? Or Just Retire?

As Baby Boomers age, I often hear them say, "I don't think I'm every going to be able to retire." One thing after another has prevented them from saving enough to retire in their 60s, let alone EARLY (which, of course, is the dream of most people). And today, people live longer than they did in the past so you need to have a BIG pot of money or continued passive residual income to make the dream of retiring a reality.

"What's passive residual income have to do with marketing?" you ask. Well, let me explain...

"Passive residual income" is "income generated with minimal work from your investments such as interest, dividends, or real-estate rentals." So how does that relate to marketing or making money online?

Well, when you're working online, your biggest investment is time. Time to learn what you need to learn to generate income, time to build a good website and create good products, time to develop incoming links and optimize your site, time to choose and promote affiliate programs, time to create your own products, and so on.

Your "real estate" online consists of your website(s), ezines, and email lists. Creating these takes loads of time up front, but if you put passive income generating techniques to work right from the start, you'll soon be able to sit back and collect the "rental" and "interest" checks.

If you'd like to learn 7 easy ways to generate ongoing passive income, then you should sign up for our March 2 teleseminar with Lynn Terry, an expert in passive income generation! And, when you sign up for the premium package (which is ONLY $47), you'll receive a FREE copy of her hot-off-the-press Passive Income Guide (Lynn will sell this after the seminar for $37)! In it, Lynn will show you exactly how she CUT HER HOURS by 2/3 last year, and still DOUBLED HER INC0ME! Her step-by-step guide can help you do the same thing this year.

Read all about the "Creating Passive Income" seminar and sign up here.

And here's a new option with an incredible value. Become a paid member of our new Success Secrets of Women Entrepreneurs Forum for a very low monthly fee and attend ALL of our teleseminars FREE for the next year as long as you maintain your membership! AND... you can NETWORK online with informative, thought-provoking successful women business owners, create a mastermind group, and learn from each other and our moderators. [By the way, Lynn Terry is one of our moderators. She covers e-business issues.]

Read all about Success Secrets of Women Entrepreneurs Forum and subscribe here.

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SUBSCRIBE TO SUCCESS SECRETS EZINE

If you want the inside secrets of how women business owners just like you propelled their businesses to levels they never dreamed possible, sign up for my new "Success Secrets of Women Business Owners" ezine, which started a few weeks ago. Each issue profiles one successful woman business owner and includes her top five (or more) tips for creating a successful business.

When you sign up for our twice-a-month ezine,"Success Secrets of Women Business Owners," I'll give you a free special report, "Build Website Traffic by Writing Articles: Top 10 Sites to Publish Your Articles" ($9 Value)! Subscribe here.

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Do you know all of the basics for networking? Can you make conversation that is interesting and intriguing to the people you meet? Or do you fumble around like a bumbling idiot?

Here are 7 ways to make yourself more comfortable and successful when you attend meetings to network with potential clients:

It's simple. Your name tag goes on your right side, above your breast. That's because you shake hands with your right hand and the other person's eye naturally follows the line of your arm to your name tag. It makes the whole process smooth.

Business cards are for getting business. They aren't for papering a room. They should be given out when someone asks for them, and not before. They are also for putting in the door prize bowl because if you win, everyone hears your name and the name of your company.

Make your card memorable. There are many ways to do this--with an outstanding logo, useful tip, and a statement that you give away a free product when they subscribe to your newsletter. A business card with your picture on it is especially memorable.

When someone gives you a business card, jot down a note or two on the back, along with the date and where you met the person, and whether they asked you to contact them. Then put it in your LEFT jacket pocket. This keeps it separate from your own business cards (in your right pocket) that you are giving away. When you get back to your office, add all of this information to your database and follow up with a note or a phone call. But don't contact them immediately, because they won't think you are efficient, they will think you have nothing better to do. Wait a day or two.

Think of networking like you are on a date with a brand new, potential sweetie. Ask pertinent questions. Keep them talking. Consider using Dale Carnegie's 5 topics to keep the conversation going: Where to you WORK and what do you do? Where do you LIVE? What's your FAMILY like? Do you TRAVEL? (Where did you go recently? Favorite spot?) What do you do in your LEISURE time? Of course, you'll want to probe a bit on certain topics--like work and anything you have in common with your "date."

The first thing I do is head for the bar or the food. You should, too, because once you get something in your hand, you can take time to survey the room. Then, find someone who is alone and talk to that person. Or look for someone you have always wanted to meet and approach him.

It takes practice to make your introduction interesting, yet succinct. Trust me, if you talk longer than 60 seconds when you're introducing yourself, you'll start to see people's eyes glaze over. Make your introduction short -- 30 seconds or less -- and creative. Think about asking a question. Try to identify a problem and show that you are the person to solve it.

If you are very uncomfortable at networking events, it would probably help you to volunteer for the committee so you are forced to speak to people. Perhaps you can check people in when they arrive. Or be an "ambassador" who is responsible to approach people to welcome them. You'll be surprised how easy it is to speak to someone if you take on a role to play.

Learn more practical and revenue-generating ideas from the king of networking, Adam Urbanski, The Marketing Mentor, during our February 23 teleseminar--Secrets of Successful Networking: Proven Methods To Meet More Qualified Prospects, Generate Referrals & Get New Business from EVERY Meeting You Attend!" RUSH HERE to read more about it and sign up.

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Subscribe to Marketing Idea Shop's 3-Day Sales Course...totally FREE. You'll get one email each day for 3 days in a row. It's quick, full of great ideas to help you become a better salesperson, and takes just 5 minutes to read. (Note: you will be taken to the shopping cart. Although you must fill in your name and address, there is no need to include your credit card information for a FREE product. Just skip that part.) Click here to subscribe.

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3. Selling Stock Photos to the Hispanic Market

Last week subscriber Lissette Colón with Getty Images in New York, a stock photo agency, asked how she could increase her sales to the Hispanic market. Marina Rivón of Maremar Graphic Design in Puerto Rico offered a wealth of advice:

"As a potential client of Lissette, she would have to prove to me that Getty has real Puerto Rican Hispanic-looking type photography. Down here we constantly meet the challenge from our clients to search for stock photos of Latin-looking people for our marketing materials, but stock photo houses in the States seldom have materials that meet these criteria. A Latin person from Guatemala does not necessarily look the same as one from Puerto Rico ... although sometimes they might.

"Also, if I were her I would try to produce a monthly post card campaign in Spanish using some of these Latin images and send them out to the advertising agencies in her target area.

"Here is the link for the PR Advertising Agency Association. She should also look at the Adnotas site which has a lot of useful links. Sales and Marketing Executives might be a good target also. And this might be useful."

You can also learn lots of ways to help you improve your selling by reading the ebook I wrote with Jim Wilson, Sales Success! Strategies for Women. Read more about it or download it and be learning new ideas in just minutes.

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4. Help This Brainy Marketer

One of my subscribers, Toni from Beaconhill Books Catalogue, writes:

"I circulate a book catalogue by mail displaying ads from self- and small-press published authors and writer-related businesses. These same ads are also published FREE on my website. I have trouble getting enough authors/advertisers signed up to finance the mailing. I would love some tips on how to achieve this. I have been on list-servs for self- published authors for the last couple of years. Thanks for whatever advice you can share."

How about it, readers? Can you help Toni catch the interest and advertising dollars of her market? Send me your ideas and I'll print them next week.

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5.Request!

"I'm looking for testimonials. If you send me testimonials about my newsletters, websites or products, I'll put the best ones on my site. It's a great linking strategy. And don't forget to send me your 72 dpi photo!"

Thanks to Rob Grede and Nancy Hightshoe, who sent in testimonials. You can see theirs here:

Brainy Archives
Free Stuff

You can get good linking like this, too. Send yours in.

Lois Carter Fay
Success Secrets of Women Business Owners and
Marketing Idea Shop

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AND NOW, A MESSAGE FROM OUR SPONSORS...

What's your definition of success?
Email your comments to me.

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6 . Quote of the Week

"My personal success results from doing what I do best -- creating press kits for the entertainment industry. Having my own business allows me freedom to come and go. I’m happier than I’ve ever been since graduating from business college many, many years ago!"

Denise Hill
Divine Design Creative Services
"one-stop shopping for your music career"

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7. Resources for Marketers & Entrepreneurs

Listen to Lois on Entrepreneur Radio

I was interviewed on Entrepreneur Radio last Friday. You can
listen to the segment here.

Learn How to Earn Money from Google AdSense

"Triple Your AdSense CTR In Three Easy Steps" by Jonathan Leger. And if you order it right now, you get three bonuses: "High Paying Keywords," "AdSense Tracker," and "11,194 AdSense Articles For Your Website(s)" -- all for just $67!
Read more or download it here.

Learn How to Use Google AdWords Advertising to Drive Traffic to Your Sites and Products

Perry Marshall's Definitive Guide to Google AdWords is the bible of the industry. If you want to MASTER the pay-per-click method, and you already have your own website and your products and/or services, you'll want to read Perry Marshall's "Definitive Guide To Google Adwords." Perry shares the down 'n dirty details of obtaining a high click- through rate AND converting those clicks into sales. He also
offers a F~REE 5-day course on that same page. Read more about it or download it here.

More Google AdWords Info

You'll want to check out the latest guide -- titled Google Adwords 123 by Greg Heslin. On his site he says, "The following charts will show you an example of what I have earned, as an affiliate marketer, in 1 day, using the revolutionary insider techniques I reveal in Google- Adwords-123." Read more about it or download it here.

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8. A Little Fun