Don't
forget to tell all your friends and business associates
about this informative newsletter!
You don't want to be the only smart one in your group,
do you?
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1. Passive Income Teleseminar Rescheduled to March 2
The bad news is ... Lynn Terry came down with bronchitis and
we can't trust her voice to work as it should tomorrow, so
we decided to reschedule the "Creating Passive Income" teleseminar to March 2.
Everyone who signed up previously has been notified and will
automatically be rescheduled to this new date. We're happy
to say they can all make it.
So, if you were thinking about signing up for our "Creating
Passive Income" teleseminar and found you couldn't fit it
into your schedule tomorrow, you're in luck! It's been
rescheduled to Wednesday, March 2, at 2:00 pm Eastern.
The exciting news is that Lynn will be giving a FREE copy
of her hot-off-the-press "Passive Income Guide" to everyone
who attends and orders the premium package. In it, she'll
tell you exactly how she cut her hours by two-thirds last
year, and still doubled her income! Her step-by-step guide
can help you do the same thing this year.
Read all about the "Creating Passive Income" seminar
and sign up here.
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JOIN WOMEN'S SUCCESS SECRETS FORUM NOW
I want to remind you of the
introductory membership rate for joining my new Success
Secrets of Women Entrepreneurs Private Online Forum. In the
forum you'll find women (and possibly a few men) business
owners who would love to be part of your community and help
you through your business challenges. It's like having your
own Mastermind Group. Plus, when you subscribe, you'll have
immediate access to several ebooks FREE. I've decided to continue to include my ebook, "Marketing Plan Essentials:
Online & Off," as one of the free gifts when you become a
paid subscriber. So there are 8 ebooks waiting for you!
You can subscribe to the forum for a LIFETIME rate of just
$12.95 per month (or sign up for 3-month, 6-month, or 12-
month membership and save even more) if you do it before
February 15.
Don't miss this chance... Here's the link to join.
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SUBSCRIBE
TO SUCCESS SECRETS EZINE
If you want the inside secrets of how women
just like you
propelled their businesses to levels they never dreamed
possible, sign up for my new "Success Secrets of Women
Business Owners" ezine, which started a few weeks ago.
Each
issue profiles one successful woman business owner and
includes her top five (or more) tips for creating a
successful business.
When
you sign up for "Success Secrets of Women Business
Owners Ezine," I'll give you a free special
report, "Build
Website Traffic by Writing Articles: Top 10 Sites to Publish
Your Articles" ($9 Value)! Subscribe
here.
Read
the back issues here.
"Success Secrets of Women Business
Owners Ezine" is published twice a month. Watch for a new issue next week.
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2. How to Save Time and Achieve More by Creating High-
Leverage Marketing Assets By Adam Urbanski,
The Marketing Mentor
The single biggest, non-renewable asset you have is your
time. There are only three things you can do with it: waste
it, sell it, or invest it. As an entrepreneur or a service
professional, what you do with your time acutely impacts how
much money you can make.
If this year you want to make clients come to you, earn a
six-figure income, become the expert in your chosen field,
positively impact lives of many people, gain fame and earn
respect of your peers -- you have to invest your time
creating marketing assets!
Just like the wealthy invest in assets that continuously
appreciate and generate more money -- such as real estate --
savvy entrepreneurs invest in creating marketing assets that
grow their business with no additional expense.
What are those assets? Here is just a short list:
- Content
- Info products
- Referral partners
- Ezine subscribers list
- Customers list
- Incoming links to your website
- Testimonials
- Education
So if you want to become the "top dog" in your industry,
you've got to start doing what the "big dogs" do. Begin
investing your time creating high-leverage marketing
assets by using this short checklist:
DON'T design expensive logos. While establishing your
uniqueness is important, people will not do business with
you because you spent money on a cute graphic!
DO survey your ideal clients. Learning and understanding
their needs allows you to offer them solutions they want --
and that makes you incredibly attractive to them.
DON'T place ads that feature little more than your logo,
phone number and address. Stop kidding yourself thinking you
are the next IBM or Coca-Cola and that merely mentioning
your name will get people pounding on your door!
DO create content that addresses the most pressing needs
your prospects and clients are desperately trying to solve!
Write articles, create special reports, publish an ezine or
ebook (or regular book), and record audio/video products. If
you advertise, advertise those products, not your services.
DO take time to learn and leverage free publicity.
Research media contacts, take time to understand what type
of information appeals to them, and become good at
presenting your information in the format they like best.
DON'T attend every networking meeting you can find. Your
time is much too valuable to try to attract business in one-on-one fashion. Contrary to the popular belief, networking
isn’t cheap!
If you add up the cost of your time, the price you pay to
eat all those lunches, and the energy to follow-up
with people who will likely never do business with you, it’s
a very expensive (and ineffective) way to find only a
handful of qualified prospects!
DO develop informative presentations. Find large
gatherings of your ideal prospects and become good at
getting yourself invited as a speaker.
DON'T fiddle around adjusting the shades of colors on
your website!
DO look for online communities that already attract your
ideal clients and find a way to make them link to you. Ask
them to post your articles. Make your site content-rich so
they will want to list it as a resource. Or sell an info
product and invite them to become an affiliate.
DON'T beg for referrals!
DO create ways your current clients can easily "give you
away" (like an article or an audio CD).
DO build relationships with referral partners. Create
ways in which they can introduce you to hundreds or even
thousands of prospects at once!
DON'T try to figure out everything on your own -- that’s
a very expensive way to learn marketing and build your
business.
DO invest in knowledge products and access to experts.
An hour or two with a knowledgeable advisor can save you
th0usands of dollars in time and money wasted on wrong
strategies and improperly implemented tactics.
Providing people with easily accessible information about
solutions will position you as a valuable resource and an
expert. These tools will not only attract all the new
business you want, but they will allow you to charge the
money you deserve and create the lifestyle you desire.
So stop wasting time eating all that rubber chicken and
chasing people who will likely never do business with you
nor refer a single client. Instead, start creating high-
leverage marketing tools that over time will generate an
avalanche of new business!
(c) 2004 Adam M. Urbanski. Reprinted with permission. Adam
Urbanski, The Marketing Mentor, is a marketing strategist to
Independent Service Professionals. He works with
professional service businesses who struggle to attract
enough clients. His proven system helps them gain greater
visibility, attract higher quality
prospects and convert more of them into well-paying clients.
Subscribe to his free ezine at The Marketing Mentors.
Now that you've read this information-filled article by Adam
Urbanski, RUSH HERE to read about and sign up for our
February 23 teleseminar with Adam where you can learn how to
spend your networking dollars effectively and how you can
become memorable, attract tons of business and get referrals
like clockwork.
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FREE Sales Course
Subscribe to Marketing Idea Shop's 3-Day Sales
Course...totally FREE. You'll get one email each day for 3
days in a row. It's quick, full of great ideas to help you
become a better salesperson, and takes just 5 minutes to
read. Click here to subscribe.
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3. Book Review: Time Off for Good Behavior by Mary Lou Quinlan
According to a recent national poll, almost seven in ten
people who make $40,000 or more a year fantasize about
taking several months off, and one in five 35- to 49-year-
olds fantasize about it daily. Mary Lou Quinlan used to
dream about breaking her leg to get a break from work.
Highly creative, impeccably conscientious, and extremely
driven, she once thrived in the cut-throat world of
advertising, and worked her way up to the coveted job of CEO
of a top New York agency. But after 23 years of saying "yes"
to everything, she was exhausted. Finally, after what seemed
like a lifetime of sleepless nights, she woke up and asked
for the unthinkable: five weeks off to focus on herself. The
result was a new business, Just Ask a Woman, a marketing
company that helps clients successfully market to women.
Trust me, if you are a woman, you will probably recognize
yourself in the pages of this book. Time Off for Good
Behavior includes real-life stories of women who took a
break...and created a life. You can pick it up at Amazon for
$16.29 here.
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4. Help This Brainy Marketer
One of my subscribers, Lissette Colón with Getty Images in
New York, a stock photo agency, writes:
"I license still photography for advertising and corporate companies. My objective in 2005 is to hit and exceed my monthly target by focusing and growing my current client
base in Puerto Rico, prospect new business and grow those clients in NY that also work with the Hispanic Market.
"I have the highest target on my team because last year I had
a miracle sale of almost $1 million and now I'm expected to
grow my business 17% over last year's revenue. I assume my
client is not going to spend another $1 million with me this
year because the contracts were for two-year usages. So I'm
thinking outside the box and hope that prospects will help me close the gap."
Lissette speaks Spanish, but not fluently, and she has no
marketing materials written in Spanish to help her
sell her services. She needs ideas on how to replace the $1
million sale she made last year and meet her quota. I have a
few ideas, but I'm sure my brainy readers have many more.
How about it, readers? Can you help Lissette meet her quota?
What can she do to reach the Spanish market and grow her
sales in 2005? Send me your ideas and I'll print them next
week.
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5. Quote
of the Week
"If you send me testimonials about my newsletters, websites
or products, I'll put them on my site. It's a great linking
strategy. And don't forget to send me your 72 dpi photo!"
Lois Carter Fay
Success Secrets of Women Business Owners and
Marketing Idea Shop
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AND NOW,
A MESSAGE FROM OUR SPONSORS...
What's your definition of success?
Email your comments to me.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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Thanks to Web Marketing Ezine for this one:
Marketing Apples
A young man asked a rich old man how he made his money.
The old guy fingered his expensive wool vest and said,
"Well, son, it was 1932. The depth of the Great Depression.
I was down to my last nickel. Marketing was the key to my
success."
"I invested that nickel in an apple. I spent the entire day
polishing the apple and, at the end of the day, I sold the
apple for ten cents."
"The next morning, I invested those ten cents in two apples.
I spent the entire day polishing them and sold them at 5:00
pm for 20 cents. I continued this system for a month, by the
end of which I'd accumulated a fortune of $9.80."
"Then my wife's father died and left us two-million
dollars.
Help
keep the smiles coming ... please send me your marketing,
PR or sales
jokes. I'll be happy to give you credit and list your website!
Email
me.
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Is Your Business Suffering From a Lack of Capital?
2004 Venture Funding For Women Entrepreneurs is available.
Need to grow? Not enough capital? No angels in your family?
Find them with this 400-page downloadable ebook, where
you'll have all the contact information for 200 venture
capital firms and people who recently invested in
companies that are women-owned or women-led. You'll also
have access to all contact information for the 671 women-led
companies that received funding. This is a wonderful tool
for you. Read more about it or buy it here.
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7. Smell the Coffee...
We're back from celebrating our grandchild's second
birthday. And it was fun! Little Madeline turns two
tomorrow. Her mom told us she really liked "playing
kitchen," so we bought her the fanciest kitchen I've ever
seen. It takes 12 AA batteries to make it work!
There's a little sink, portable phone with realistic ring
tones, a microwave that sounds like it's working when you
push the buttons, a light over the sink, a refrigerator,
dishwasher, oven and stove. It comes with food, plates,
cups, a coffee pot, utensils, and pots and pans, among other
things. When you put the dutch oven on the stove burner, it
makes boiling sounds. If you put the frying pan on the
burner, it makes frying sounds. It's so cool.
Last week's special on "PR 101" was very well received. So,
in honor of Madeline's birthday, I'm extending my offer on
my ebook, "Public Relations 101 for Service Professionals,
Solopreneurs, Coaches & Speakers" -- just $10 (save $27!),
PLUS I'll throw in several bonuses that will help you
with your business. You can read more about it and buy it
here.
Peace & Light,
Lois
Back to Top
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Published by:
Lois Carter Fay,
APR
Marketing Guru, Marketing
Idea Shop, LLC
411 Rainier Road, Massanutten, VA USA 22840
Voice 540.289.3840 or 800.203.8660
©
2004 Marketing Idea Shop. All rights reserved.
Yes! You can reprint our articles, but
you need permission.
For permission to reprint articles, click
here.
Please tell
your friends and associates about this newsletter. It is
written for anyone
who wants to attract more customers, close more sales, earn
more revenue, boost
their bottom line, and drive their competitors crazy.
We value your privacy and keep your email address and other
information private.
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