20 Ways to Convert Visitors to Subscribers

By Pat Bonet

One of the goals of most e-zine publishers is converting website visitors to subscribers because the money is in the list. Once your subscribers give you permission to email them, you can begin to develop a mutually beneficial relationship. You give them good information. They, in turn, begin to buy your products and services. But first, you have to get them to subscribe.

Here are 20 ways to convert your website visitors into subscribers. You can...

1. Offer your visitors a discount on all the products you sell when they subscribe.

2. Offer your visitors a free ebook when they subscribe to your free e-zine.

3. Give your visitors a free subscription to your private web site when they subscribe to your free e-zine.

4. Offer your visitors a free advertisement in your free e-zine when they subscribe.

5. Send your visitors a free tangible gift when they subscribe to your free e-zine.

6. Enter them automatically into your contest or sweepstakes when they subscribe to your free newsletter.

7. Remind your visitors that you offer useful, original content in your free e-zine.

8. Tell your visitors to read a sample issue of your free e-zine on your web site.

9. Offer free software to them when they subscribe to your free e-zine.

10. Offer your visitors a free sign up to your affiliate program when they subscribe.

11. Offer your visitors a free web service, like free e-mail, when they subscribe to your free e-zine.

12. Publish some of your current e-zine subscribers' testimonials on your web site.

13. Publish any positive reviews you have received about your free e-zine on your web site.

14. Entice your visitors to subscribe by teasing them with what's going to be published in your next e-zine issue.

15. Allow your visitors to republish your e-zine content on their own website if they subscribe to your free e-zine

16. Publish a list of  well-known famous, or respected people that have subscribed to your free e-zine. (You will need permission for this one.)

17. Let your visitors know what a subscription to your free e-zine is worth in dollars.

18. List all the major benefits of subscribing to your e-zine.

19. Tell your visitors how many people have already subscribed to your e-zine.

20. Tell your visitors that a free subscription to your e-zine is only available for a limited time.

For more information, contact Pat Bonet.

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