Marketing Idea Shop offers teleseminars on Internet marketing, offline marketing and public relations.

Don't forget to tell all your friends and business associates about this informative newsletter! You don't want to be the only smart one in your group, do you?

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1. Survey Results: Thanks a Bunch!

Thanks to everyone who completed our survey to tell us what teleseminars you think would be valuable. It showed me that all of the ideas I had would be interesting to enough people to make it worth my while to produce them.

Some folks said they would prefer free seminars; some said they'd be willing to pay $67 or $47 per seminar. But most said $29.95 is reasonable.

I was surprised at when you'd like the seminar held. The big winner was Monday at 1 pm Eastern, closely followed by Saturdays at 11 am Eastern (I won't be doing any at that time -- too likely to be noisy), and then Wednesday afternoons at 2 Eastern. Least favorite was Thursday or Friday afternoons. You also liked the idea of early evening seminars.

And the most interesting comment was that Bob Bly is dead. But if he is, he's blogging from heaven because he maintains an excellent blog. <Grin>

I think I'll experiment on the timing and see which ones result in the greatest number of sign-ups. See the next entry for upcoming telephone seminars.

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As a New Year's gift to you, I want to remind you of the introductory membership rate for joining my new Success Secrets of Women Entrepreneurs Private Online Forum. In the forum you'll find women (and possibly a few men) business owners who would love to be part of your community and help you through your business challenges. It's like having your own Mastermind Group. Plus, when you subscribe, you'll have immediate access to several ebooks FREE. I've decided to continue to include my ebook, "Marketing Plan Essentials: Online & Off," as one of the free gifts when you become a paid subscriber. So there are 8 ebooks waiting for you!

You can subscribe to the forum for a LIFETIME rate of just $12.95 per month (or sign up for 3-month, 6-month, or 12- month membership and save even more) if you do it before February 15.

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SUBSCRIBE TO SUCCESS SECRETS EZINE

If you want the inside secrets of how women just like you propelled their businesses to levels they never dreamed possible, sign up for my new "Success Secrets of Women Business Owners" ezine, which started a few weeks ago. Each issue profiles one successful woman business owner and includes her top five (or more) tips for creating a successful business.

When you sign up for "Success Secrets of Women Business Owners Ezine," I'll give you a free special report, "Build Website Traffic by Writing Articles: Top 10 Sites to Publish
Your Articles" ($9 Value)! Subscribe here.

Starting in 2005, "Success Secrets of Women Business Owners Ezine" will be published the first and third Wednesdays of each month. Watch for a new issue this week.

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The first telephone seminar (teleseminar) is scheduled for Wednesday, February 9, from 2-3 PM Eastern.

The key to making oodles of boodles is having multiple steams of income -- streams that don't need constant "wildlife" management. In this one-hour teleseminar, Lynn Terry will help you learn 7 hard-working ways to make more money and still make more time for a LIFE than you have right now! Get out of the "work...get paid, work...get paid" rut and into the "work...get paid, paid, paid" model. By the end of this year, you can triple your income, and find yourself working less hours - with less stress. Find out exactly what passive income IS, and how you can begin working it into your business model right away -- no matter what type of business you're in!

"SECRETS OF SUCCESSFUL NETWORKING:
PROVEN METHODS TO MEET MORE QUALIFIED PROSPECTS, GENERATE REFERRALS AND GET NEW BUSINESS FROM EVERY MEETING YOU ATTEND!"
with Adam Urbanski, The Marketing Mentor

Do you find yourself spinning your wheels at networking events? Are you getting a return on your investment? Is networking really worth it? Find out the newest, most effective secrets to networking success. Learn how to keep the pipeline filled with profitable work, and how to get more clients FAST. (More info coming next week!)

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Subscribe to Marketing Idea Shop's 3-Day Sales Course...totally FREE. You'll get one email each day for 3 days in a row. It's quick, full of great ideas to help you become a better salesperson, and takes just 5 minutes to read. Click here to subscribe.

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3. Creating Passive Income by Lynn Terry

The key to marketing (whether it's your own products or someone else's products - aka affiliate marketing) is to get in front of your potential buyers. If they are coming online to search for the items they need and want, you need to be right there -- on those search engine results.

There are two ways to do it: search engine optimization and pay-per-click.

SEO means that you optimize your web pages to rank well for specific search terms, and try to get your web page listed in the top 10 results (or better yet -- in the top 3!).

PPC stands for "pay per click" and is an option to advertise directly on the search engine pages ... and you ONLY pay if someone clicks through. This means you pay ZERO if your ad doesn't generate any interest. That's a pretty good deal.

I know that some of you already understand these concepts, and are doing VERY well with affiliate marketing -- or with marketing your own products and services -- already. But for those of you who are new to online business, or having a hard time generating the kind of traffic you need to become successful, I want to tell you about a couple of resources that I use myself.

If you want to MASTER the pay-per-click method, and you already have your own website and your products and/or services, you'll want to read Perry Marshall's DEFINITIVE GUIDE TO GOOGLE ADWORDS. Perry shares the down 'n dirty details of obtaining a high click-through rate AND
converting those clicks into sales. He also offers a free 5-day course on that same page.

If you don't have your own website, or your own products, you'll want to consider affiliate marketing. By promoting other people's products YOU can cash in on online sales, too! And no -- it's definitely not too late to start.

You'll want to check out the latest Guide -- titled GOOGLE ADWORDS 123 by Greg Heslin. On his site he says, "The following charts will show you an example of what I have earned, as an affiliate marketer, in 1 day, using the revolutionary insider techniques I reveal in Google-Adwords-123." A must read! I really learned a lot and enjoyed this one. Once again, you don’t need a website to earn big money.

A little more expensive, but very popular, is Brad Fallon's complete audio course that will teach you the "insider secrets" to obtaining top search engine results. These are clicks you DON'T have to pay for - so if free traffic sounds good to you, check out STOMPING THE SEARCH ENGINES!

Personally, I've had success with both methods ... and I recommend that you use both of them to gain traffic and exposure. The combination of the two can really bring you to the top!

Last year I chose to promote products that related to The Cat In The Hat movie - Dr Seuss collectibles, etc. - because the movie came out just before the holidays and was heavily
promoted. I had to do some major guesswork as to what keywords people would use, because there was no data collected -- it was a new "hot market."

Also, I have to admit that I didn't know that much about pay-per-click back then, and was just learning the finer elements of search-engine optimization. I lost my butt on the PPC for that campaign ... but did very well in the search engine listings.

It wasn't until after the holidays that I downloaded GOOGLE CASH (recently updated to incorporate changes in Google's program) by Chris Carpenter and Perry Marshall's THE DEFINITIVE GUIDE TO GOOGLE ADWORDS - talk about ENLIGHTENMENT *laugh*. Both guides were GOOD investments... because now I make a very nice passive income every month from my pay-per-click campaigns.

Here's the trick to both methods (SEO or PPC) -- you have to know what people are searching FOR. That's the purpose behind keyword research ... and using WordTracker, Overture's Search Term Suggestion Tool, etc. Next week, I'll give Lois another article -- this time about keyword
research -- to publish in Brainy Tidbits. Watch for it.

Here's to our success!

*cheers*
~Lynn Terry

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~ Lynn Terry is the owner of Self-Starters Weekly Tips (and she'll be our guest Feb. 9 at the teleseminar listed in #1 above), a website to help you learn Internet marketing FREE. She is also a web developer, editor and Internet marketer who has been successfully earning her income online
since 1997. Find out more and subscribe to her weekly newsletter.

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4. Quote of the Week

"Success is living from the Center."

Lois Carter Fay
Success Secrets of Women Business Owners and
Marketing Idea Shop

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AND NOW, A MESSAGE FROM OUR SPONSORS...

What's your definition of success?
Email your comments to me.

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