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Copyright © 2003-2005 by Marketing Idea Shop, LLC and Lois Carter Fay.
All rights reserved. Reproduction strictly prohibited without permission. |
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| MarketingIdeaShop
BRAINY Tidbits
|
Issue
#79
November
23
, 2004
Circulation: 1,614 |
| The
ezine with brainy ideas & resources
for marketers & small businesses
|
This
newsletter brought
to
you each week by
Lois Carter Fay & Marketing Idea Shop
|
Don't
forget to tell all your friends and business associates
about this informative newsletter! You don't want to be the only smart one in your group,
do you?
*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*
1.
Success
Forum Open for Business
There's still time to get in on our new
Success Secrets of
Women Entrepreneurs Forum at bottom-dollar prices.
From now through
Wednesday, December 1, you can become a
member and access it
totally FREE!
I invite you to visit, network with others and get
your questions answered. Click
here to join.
Your FREE MEMBERSHIP will also allow you
to download a total of
7 bonuses, at a value of $444! You'll get:
- 5
terrific ebooks by Harvey Segal: Guru Magic,
Clickbank SuperTips, Ad Tracking
SuperTips, Viral Marketing Super Tips, and Forum SuperTips.
- Plus
Yanik Silver's "14-Point Copy Analysis
of a Winning Site" and
- Tom
Antion's "How to Pick a Shopping Cart System
that Makes You Money."
Your
FREE MEMBERSHIP will also give you:
-
Access to the advice of experienced moderators to answer
all
your questions about starting, running or growing a business.
-
The ability to network with outstanding, brilliant women
business owners just like you.
-
Membership in a CEO roundtable/Mastermind Group of your
choice.
-
A place to get information, ideas and support for all your
endeavors.
-
FREE attendance at upcoming teleseminars (others will pay
$29.95).
I know you don't want to miss it. Join
now.
Join now and get 1 week TOTALLY FREE, never pay
a new-member
fee, and LOCK YOUR MONTHLY FEE IN AT JUST $12.95 per month
FOR LIFE, beginning December 1.
Here's the link again...go
there now and join!
I'll see you in the forum!
*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*
*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*
SUBSCRIBE
TO SUCCESS SECRETS EZINE
If you want the inside secrets of how women
just like you
propelled their businesses to levels they never dreamed
possible, sign up for my new "Success Secrets of Women
Business Owners" ezine, which started a few weeks ago.
Each
issue profiles one successful woman business owner and
includes her top five (or more) tips for creating a
successful business.
When
you sign up for "Success Secrets of Women Business
Owners Ezine," I'll give you a free special
report, "Build
Website Traffic by Writing Articles: Top 10 Sites to Publish
Your Articles" ($9 Value)! Subscribe
here.
Read
the first three profiles here.
Future
issues will be published the first and third Wednesdays
of each month. Watch
for a new issue next week.
*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*
*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*
2.
Thanks Times Ten
With the holidays approaching and Thanksgiving right around
the corner,
it's time to consider creative ways to say "Thank you"
to clients,
business associates, subscribers and other important people.
And it
doesn't have to be expensive. Here are ten creative ways
to say
"Thanks!"
-
Send a simple thank-you card, expressing your appreciation.
Be sure to list specific reasons that you enjoy the relationship.
- If
you are an information entrepreneur, you can send an email
to your
subscribers and customers, thanking them for their business
and
offering a free gift or a significantly reduced price on
one of your
products. Even if you don't sell information products, you
can still
send an email thank-you note.
- Pick
up the phone and personally say "thank you" warmly
and
enthusiastically. Express how much you appreciate the business.
- Have
food or flowers delivered to your clients. By now I'm sure
you
know one of my clients is Rowena's,
a specialty food producer in
Norfolk, Va. I usually order one of Rowena's small cakes
for each
of
my clients. It not only shows my appreciation, but it also
tells
Rowena's that I appreciate
and support its business. The cakes
are
delicious, too!
- Send
a special book to each customer. This can be something for
business or pleasure, but don't make it too controversial.
Stay
away from religion and politics since your customers might
think
differently than you do.
- Send
an inexpensive gift basket filled with goodies. Gift baskets
come in all sizes, shapes and price ranges. You can even
buy
them online at ABC
Gifts & Baskets and they can be tailored to
include items that represent your business or industry.
- Create
your own special gift, like a recipe book comprised of your
employees' favorite holiday recipes or a mini book of inspirational
quotes or business tips. You can print them on index cards
and wrap
them in a special bow for a beautiful presentation.
- Have
promotional items created that represent your company and
are
likely to be valued by your clients—like a quality
CD holder with
your logo on it, or a paperweight with an inspirational
quote from
you along with your logo. Distribute these to your customers.
- Make
a special effort to refer new business to the customers
and
associates you would like to thank.
- Create
a special certificate for each client, frame it and deliver
it in person. Make sure it is something your client would
be proud
to hang on his or her wall.
And now, just a word of caution.
Be sure to follow the rules of your industry when you send
your thank-yous.
Government employees, for instance, cannot receive anything
that is valued
at $5 or more.
You'll
also want to be careful if you are thanking the media. A
hand-written
note telling reporters or editors how much you enjoy reading
their
articles is appropriate for the print media. Never
send them food
or gifts, however.
On the other hand, radio DJs and producers love to receive
food. So do
TV reporters, anchors, assignment editors, producers and
even the
weather person.
Don't get caught by not knowing the rules.
For more dos and don'ts to help you be successful with the
media, pick
up The Publicity Hound's recording of a one-hour live teleseminar,
"The
Dangerous Hidden Secrets of Print and Broadcast Reporters."
Joan
Stewart interviews author and former reporter Al Guyant.
Learn more or buy it now here.
*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*
3. Quote
of the Week
"Success is working with delightful
clients and subscribers who
appreciate my knowledge and efforts. Thank you!"
Lois Carter Fay
*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
AND NOW,
A MESSAGE FROM OUR SPONSORS...
What's your definition of success?
Email your comments to me.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*
4.
How to Get the Most Out of Your Mastermind
Group
If
you haven't heard of and aren't a member of a Mastermind
Group,
you are missing out! What's a Mastermind Group? It's like
your own
little "Success Team," consisting of several
people in non-competing
industries who help each other reach their goals. If you’re
forming
one, here are some pointers:
-
Keep membership at 6 to 8 people.
-
Join
a group in which the people are not exactly like you.
-
Agree
at the outset on participation and leadership objectives
and guidelines.
-
Meet
regularly. An in-person meeting once a month is best.
-
Listen
to one another.
-
Offer
solutions only when asked for them.
-
Create
an atmosphere of trust.
-
Maintain
diplomacy while honestly critiquing a member's plans.
-
Encourage
creativity and problem-solving.
-
Hold
members accountable.
- EzineArticles
has created a new "Ezine Alert" service. If you
are
interested in a particular subject, you can sign up to receive
new
articles as they are uploaded to the database of articles.
Or, subscribe
to receive alerts on multiple subjects. To create a new
email alert,
click here.
- Are you making a profit
or just making sales?
Entrepreneurs instinctively focus on sales - a myopia which
can lead to
painful cash flow problems. In a seminar at the National
Women's Business
Center in Washington, D.C., Barbara Cline, CPA, will show
you the essential
skills that allow young businesses to stay on top of their
funds. The
seminar will be held Monday & Wednesday, December 6
& 8, 6 - 9 p.m .
$130 for guests/$100 for members. Click
here to register for this or any
of several other upcoming seminars.
- Want
to know where your visitors are going
on your website,
at what point they abandon your site, and where they go
when they
leave? Just think what you can do with that information!
Convert
visitors to sales by making minor adjustments to your website.
Get Clickalyzer. Click
here.
- Want to learn more about RSS?
RSS (really simple syndication) is the latest rage in content
creation and website traffic generation. It's viral; it
helps
with search engine optimization (SEO); and it's spreading
like
WILD FIRE across the web. In Paul
Short's totally brand-new ebook,
RSS
EXPOSED, you'll learn all about it. Make your
publishing life
easier. Learn how to do RSS today. Get
it here.
- Joint Venture Opportunity
If you have a business that sells
to women business owners,
consider signing up for my affiliate program. You'll earn
a monthly commission (nice passive income!) for every person
who uses your special link to sign up for my Success
Secrets
of Women Entrepreneurs Forum (and you can even
use the link
to sign up for the forum yourself). You'll also receive
one-time commissions on any products people buy from us
through your link. No need to sign up again if you are
already a Marketing Idea Shop affiliate. Become
an
affiliate here.
- FREE Sales Course
Subscribe to Marketing Idea Shop's 3-Day Sales
Course ...totally FREE.
You'll get one email each day for 3 days in a row. It's
quick, full of great
ideas to help you become a better salesperson, and takes
just 5 minutes to read.
Click
here.
-
Do
you need a venture capital?
Need to grow? Not
enough capital? No angels in your family? Find them with
this
400-page downloadable ebook, where you'll have ALL
THE CONTACT INFORMATION
for 200 venture capital firms and investors who recently
invested in companies that are
women-owned or women-led. You'll also have access to all
contact information for the 671
women-led companies that received funding. This is a wonderful
tool for you.
Click Here to: Read more about it or buy it here
and begin your financial investment ride.
-
A marketing manager got married to a woman who had previously
been
married eight times. On his wedding night, his wife informed
him
that she was still a virgin. This was her explanation:
My first husband was a sales representative who spent our
entire
marriage telling me, in grandiose terms, "It's gonna
be great!"
My second husband was from software services; he was never
quite sure
how it was supposed to function, but he said he would send
me the
documentation.
My third husband was an accountant. His comments were that
he knew how,
but he just wasn't sure whether or not it was his job.
My fourth husband was a teacher, and he simply said, "Those
who can...
do; those who can't...teach".
My fifth husband was an engineer. He told me that he understood
the
basic process but needed three years to research, implement
and
design a new state-of-the-art method.
My sixth husband was a psychiatrist and all he ever wanted
to do was
talk about it.
My seventh husband was a help-desk coordinator and he kept
teaching me
how to do it myself.
My eighth husband was in technical support, and he kept
saying, "Don't worry,
it'll be up any minute now."
The wife said sweetly to her new husband, "Now I am
married to you, a man
of marketing."
The husband looked at his wife and simply said, "I
know I have
the product; I'm just not sure how to position it."
Help
keep the smiles coming ... please send me your marketing,
PR or sales
jokes. I'll be happy to give you credit and list your website!
Email
me.
*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*
7
. Smell the Coffee...
Happy
Thanksgiving to you. It's a great time to be thankful,
even
if you are one of my subscribers who lives in Malasia or
Australia
and you don't celebrate Thanksgiving.
I have much to be thankful for. I'm sure you do, too. I
have a loving
husband, four terrific kids, everyone's healthy, and my
business is growing.
My sister Judy has been having some health problems. She
just let me know
that after several tests, the doctors have ruled out MS,
Parkinson's Disease
and several more debilitating illnesses. They have, however,
diagnosed her
with "Essential Tremors," which is apparently
quite common. At this point,
her symptoms are helped with seizure medication so she is
feeling much
better.
My cat Abelgirk just showed me how thankful he is to live
at my house. He
brought me a little vole (it's like a mouse) and dropped
it on the mat
outside my front door. He's whining to come in with his
treasure. ;-)
Have a joyful week and take care.
To your success,
Lois
Back to Top
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Published by:
Lois Carter Fay,
APR
Marketing Guru, Marketing
Idea Shop, LLC
411 Rainier Road, Massanutten, VA USA 22840
Voice 540.289.3840 or 800.203.8660
Visit
our blog.
© 2004
Marketing Idea Shop. All rights reserved.
Yes! You can reprint our articles, but
you need permission.
For permission to reprint articles, click
here.
Please tell
your friends and associates about this newsletter. It is
written for anyone
who wants to attract more customers, close more sales, earn
more revenue, boost
their bottom line, and drive their competitors crazy.
We value your privacy and keep your email address and other
information private.
*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*
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